Data services company Artefact has today announced the expansion of its operations to the US. Headquartered in New York City and with a satellite office in Los Angeles, Artefact USA will help the company better serve its global accounts, initiate relationships with US-based clients and build stronger ties with local partners. Industry veteran Ghadi Hobeika will lead the company’s business development in the region; he joins Artefact from real estate giant Unibail-Rodamco-Westfield to establish the US operations and then serve as Managing Partner for Artefact USA.
The US team will work closely with Artefact’s global offices; software engineers and data scientists at the company’s Paris hub will be a pivotal part of leveraging the company’s data marketing, data science and data engineering expertise and proven methodologies.
In recent years, Artefact has emerged as a global leader in end-to-end data-driven services, from strategy and data governance to operations. It has led major data transformation projects using the company’s core offerings (which include Data Maturity Assessment, Marketing ROI, Marketing Mix Modelling and the eCommerce Acceleration suite) for global companies including L’Oréal, Sanofi, Samsung and Danone.
Artefact’s portfolio also includes digital and data marketing services and expertise, which will be critical for the US office as the advertising industry continues to evolve rapidly. Online advertising and marketing spend, driven by the shift to online shopping (which has been accelerated by the pandemic), is predicted to surpass offline in 2021 for the first time, while marketers are planning to build and execute first-party data strategies and set up collaborative second-party data partnerships.
Ghadi Hobeika brings strategy consulting, ecommerce and omnichannel retail experience. Throughout his career, he has been instrumental in implementing best-in-class digital and data strategies at legacy organisations with a strong focus on customer engagement and business transformation.
Artefact is a next-generation data-driven consulting and services firm, transforming data into value and business impact for its clients. With a broad presence in the world’s main markets (France, Germany, the UK, Asia, Dubai, Brazil), Artefact serves a large portfolio of more than 300 international clients, including a host of world leaders, such as Samsung, Danone, L’Oréal and Sanofi. The Group has three main service offerings, leveraging its data mining and data analysis capacities: Data Consulting, Data and Digital Marketing. Artefact is listed on the Euronext growth stock exchange in Paris (ISIN code: FR0000079683).