11 March 2020
Agency will handle major 2020 digital activities in market

Artefact Spain has won the digital media planning and buying business of Eau Thermale Avène. The agency will handle major digital marketing efforts in Spain in 2020, including social, programmatic, search and analytics assignments across three campaigns, and always-on activity. The account is effective immediately.

“Every brand knows they need to get better at digital marketing, but not every brand knows how to use the data they collect online to target and retarget consumers effectively,” said Raul Alcazar, Managing Director of Artefact Spain. “Working together, we will help Eau Thermale Avène better understand their digital ecosystem while using our Precision Marketing strategies to deliver best-in-class cross-channel activities that extract real business value from their data.”

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