1 – “The Scentographe”: Creating Unique and Customized Fragrances in Partnership with Robertet
In collaboration with Robertet, a family-owned company specializing in natural raw materials, the group will unveil a unique immersive installation at Viva Technology that blends imagery and fragrance. At the heart of the installation is NaturIA, a custom-developed artificial intelligence system capable of analyzing a photograph in real time—capturing its light, colors, textures, and emotions—and then translating it into a scent signature. The Scentographe thus makes it possible to instantly transform an image into a fragrant signature.
This innovation is part of the partnership launched in 2024 between Artefact and Robertet, which had already led to the creation of a yogurt flavour designed using AI. The Scentographe takes this a step further by accelerating the creation of unique, custom fragrances.
To mark Viva Technology, a limited-edition collection of fragrances created by Le Scentographe will be produced and sent to attendees.
2 – “Beyond the Mask”: 3D Facial Reconstruction by the Artefact Research Center
Another initiative presented at the trade show is dedicated to responsible AI and was developed by the Artefact Research Center. Working on several thesis topics at the intersection of industrial use cases and cutting-edge limitations, the Artefact Research Center collaborates with university professors to deploy more transparent and ethical AI models. Indeed, while these models prove to be accurate and easy to implement in many use cases, they remain uncontrollable due to their opaque nature and the ethical questions they may raise.
Thus, the solution presented by the Artefact Research Center aims to analyze and measure biases affecting, in particular, 3D facial reconstruction models based on selfies, which are often susceptible to factors such as age, gender, or ethnicity. Stemming from a doctoral program titled “Fairness in Computer Vision,” the goal is to ensure accurate 3D facial reconstruction by detecting and correcting biases in computer vision technologies.
To overcome the complexity and scarcity of 3D reference data, this innovative approach—based on facial curvature analysis—enables the precise identification of poorly reconstructed areas using a limited number of real scans.
Specifically, the experiment will begin with a user creating a 3D model of their face using a smartphone, followed by a comparison of the result with a high-precision scan taken on-site. The algorithm highlights discrepancies and reveals differences, helping to improve the reliability and fairness of the models.
All visitors will be able to try this experience at the Artefact booth throughout the fair.
3 – AI training workshops conducted by Artefact AI Academy
Artefact will also be hosting training sessions on artificial intelligence at its booth through its BtoB services division, which specializes in cultural adaptation and skills development. Deploying AI within a large organization has indeed become a strategic priority. Many organizations have already launched adoption programs, but not all of them are able to turn it into a real driver of operational performance.
The Artefact AI Academy offers learning paths tailored to the skill level and learning curve of all professionals, combining three fundamental pillars: advanced training and hackathons for experts, the widespread adoption of AI for all employees, and the practical application of agent-based technologies tailored to specific roles and business processes.
Workshops will be held throughout the four days of the Viva Technology trade show, with sessions tailored for decision-makers and executive teams from June 17 to 19, as well as sessions open to all professionals on Saturday, June 20. This initiative is part of the Group’s commitment to accelerate the practical adoption of AI in business by combining expertise, education, and hands-on application.
4 – “Imagine Work in the Agentic Era ” Comic Contest
The result of an internal initiative led by the Artefact Research Center and Artefact 3000, a collaborative comic book generated entirely by AI will be on display at the Artefact booth.
This project is based on a challenge open to all employees of the group, who are invited to imagine and illustrate scenes from professional life—whether current or projected for 2028—in order to bring the changes brought about by AI to life.
The initiative drew on Artefact’s professional expertise to produce content that was realistic, creative, and engaging. The entries, created using image-generation tools, were selected by an internal jury based on criteria such as originality, relevance, and quality of execution.
Through this initiative, Artefact demonstrates its ability to translate the applications of artificial intelligence into tangible results that support its clients’ educational goals and engagement efforts.
Vincent Luciani, co-founder and CEO of Artefact, states: “At Artefact, our ambition is clear: to make our agent-based solutions a concrete driver of transformation, at the heart of business process scalability. This means covering the entire value chain, from cutting-edge research to operational deployments, including organizational adoption. At VivaTech, we are showcasing this approach through complementary initiatives: creative experiments that push the boundaries of AI applications, research to ensure more reliable and equitable models, and training programs to accelerate large-scale adoption.”
Contact
Where: Paris Expo Porte de Versailles, Hall 7
When: Du 17 au 20 juin 2026
Booth: Niveau 1, 2H09
About Artefact
Artefact is an international data and AI consulting firm headquartered in Paris. For the past 10 years, the company has specialized in the design and deployment of artificial intelligence technologies and data-driven solutions, with a mission to accelerate the adoption of AI to create a positive impact on individuals and organizations.
As a pioneer in its field, leveraging data and advanced artificial intelligence technologies, our teams of business consultants and engineers work together to develop solutions that drive business impact and improve productivity across the entire corporate value chain, while ensuring the ethical and responsible use of data.
Combining cutting-edge technological expertise with operational excellence, Artefact supports more than 1,000 companies worldwide in accelerating their business transformation, including over 300 international firms. Its 2,500 experts, based in 36 offices around the globe, serve all key sectors of the economy: manufacturing, retail, luxury goods, mass consumption, healthcare, finance, and more.
Press contact: nicolas.fossiez@taddeo.fr
