For the event, 100 fragrances created by Le Scentographe will be produced and sent to participants.
Paris, le 15 juin 2026
This experience was born from a collaboration between Robertet, a perfume and flavor house founded in 1850, and Artefact, a leading provider of artificial intelligence consulting and engineering services. Using a photograph shared by the visitor, Le Scentographe can instantly create its own olfactory signature.
At the heart of the system, NaturIA analyzes the visual elements of a photograph—light, colors, textures, depth, composition, and emotions—to translate them into a scent experience and offer a fragrant interpretation: a way to evoke the photograph’s atmosphere, prolong its resonance, and anchor it in the subconscious.
With Le Scentographe, Robertet and Artefact are breaking new ground, exploring the intersection of the visual and the olfactory. This transition from one sense to another enriches the experience, offering visitors a more intimate and lasting encounter with their own memories.
“The Scentographe gives photography what it was missing: an olfactory imprint. Associating a scent with a moment is like freezing that moment in memory with an intensity that only scent can convey. It is this rare experience of a powerful memory anchor that we wanted to recreate with the Scentographe.”
Jérémy Carles, Head of Innovation, division parfumerie Robertet
By entrusting Artefact with the task of bridging the gap between the image and this intelligence, Robertet has taken a groundbreaking step: extending human and artistic expertise without ever betraying the emotion that gives it meaning.
What sets NaturIA apart is its DNA: a body of work spanning 175 years of creating value from human-generated data. At Robertet, AI treats data as part of a legacy, processing it as a new raw material with the same high standards as a natural ingredient.
“From pixels to fragrance, the Scentographe redefines creativity. With NaturIA, our creative memory becomes a technological raw material. By combining artificial intelligence with human expertise, we accelerate the creative process while preserving what matters most: the emotion and uniqueness of Robertet.”
Guillaume Castel, CIO, Robertet
NaturIA does not replace expertise; it extends its scope. Intuition, knowledge of materials, formulas, and human sensibilities have been structured to enable the machine to “interpret” an image through the eyes of a perfumer.
“Our challenge was to successfully build a model using ‘emotional’ data. By training the model on hundreds of descriptors, we were able to highlight the authenticity of the perfumers’ craft.”
Robin Doumerc, CTO chez Artefact
About Robertet
Robertet S.A. was founded in 1850 in Grasse and is the world leader in natural products. Based in France and primarily family-owned since its inception, the Robertet Group is controlled by the Maubert family. Robertet is the only fragrance, flavor, and natural ingredients company that is fully integrated throughout the entire creation process, from the source to the final fragrance or flavor. Today, the Robertet Group is represented in more than 50 countries, employs over 2,500 people worldwide, and offers its customers a range of more than 1,600 natural materials and custom-made products created in one of its 17 global creation centers. In 2024, the Robertet Group achieved total net revenue exceeding 807 million euros.
Press contact: clelia.revinci@robertet.com / robertet@teneo.com
About Artefact
Artefact is an international data and AI consulting firm headquartered in Paris. For the past 10 years, the company has specialized in the design and deployment of artificial intelligence technologies and data-driven solutions, with a mission to accelerate the adoption of AI to create a positive impact on individuals and organizations.
As a pioneer in its field, leveraging data and advanced artificial intelligence technologies, our teams of business consultants and engineers work together to develop solutions that drive business impact and improve productivity across the entire corporate value chain, while ensuring the ethical and responsible use of data.
Combining cutting-edge technological expertise with operational excellence, Artefact supports more than 1,000 companies worldwide in accelerating their business transformation, including over 300 international firms. Its 2,500 experts, based in 36 offices around the globe, serve all key sectors of the economy: manufacturing, retail, luxury goods, mass consumption, healthcare, finance, and more.
Press contact: nicolas.fossiez@taddeo.fr
