Unified global brand experience: metapeople Germany rebrands to Artefact
NEWS / GERMANY
“Digital marketing is changing, the entire industry is in transition: More than ever, a data-driven approach is an important requirement to remain competitive in the future”
DUISBURG (DE) – Thursday, January 31st, 2019 – metapeople Germany operates under the name Artefact Germany as of today, which concludes the global re-positioning of Artefact. The rebranding marks a new strategic approach of the German marketing specialists, which focuses on trend-setting automation technologies and the use of artificial intelligence. At the same time, the agency has significantly expanded its consulting unit. The international Artefact network, to which the Duisburg-based office has belonged since 2017, is today one of the largest independent marketing agencies in Europe.
“Digital marketing is changing, the entire industry is in transition: More than ever, a data-driven approach is an important requirement to remain competitive in the future”, explains Julius Ewig, Managing Director of Artefact Germany. In response to this change the agency implemented the new brand strategy in all areas of the company last year. The rebranding at this time represents the next step of realignment under a global brand.
"Our customers can count on consistent services worldwide, no matter in which market they are operating with us. This is how we provide a unique alternative to the non-transparent structure of media networks. We want to offer our customers maximum transparency at an international level."
-Julius Ewig, CEO Germany & Switzerland
The current portfolio of Artefact is based on four core business segments: Data Consulting, Creation, Activation and Technologies. The main focus in Germany has always been on digital marketing. For example, the company specializes in the dynamic field of AdTech activation. Part of the extended service portfolio is the expansion of existing consulting services in all areas of digital marketing. In addition, new technologies have been rolled out for the German market, enabling Artefact customers to fully benefit from the potential of a data-centric digital marketing field. The tagline “Marketing Engineers”, launched in 2018, underlines this revolutionary approach.
Competitive advantage: Global reach meets local expertise
In order to always be at the leading edge, Artefact invests a large part of its annual turnover in research and development. This enables the company to optimally assist its customers in acting competently and effectively in an increasingly complex digital landscape. “Our customers are centrally supported by first-class experts who have local contacts in every target market. Nobody else offers this combination.”
The Artefact Group offers scalable marketing solutions worldwide and has more than 25 offices in Europe, the United Arab Emirates, Australia and Asia, where the rapidly growing Chinese market is currently the focus of many companies willing to expand. The fact that Artefact can support its customers in all parts of the world with local expertise sets the agency apart from its competitors: More than 1000 marketing experts are spread around the world. This provides an agile alternative to the big agency networks, which often fail to bring their various companies together at a single point of contact, says Ewig. “Artefact is the answer many marketing departments are currently looking for.”
Artefact (formerly Artefact-NetBooster SA) is a data agency built on the perfect union of marketers and engineers. The agency works with the largest global brands to redefine the future of customer experience through new technologies. The company has 25 offices across 19 countries, with 1000+ employees delivering four service offers: Data Consulting, Creation, Activation Expertise and Technology Development (Big Data and Artificial Intelligence). Artefact was awarded the most innovative agency of 2017. Over 600 clients, including 100+ blue chip clients such as AccorHotels, Orange, Carrefour, Emirates, Deutsche Telekom and Monoprix, rely on the agency’s profound marketing experience. Artefact, founded by three alumni of the renowned French Engineering School Polytechnique, Vincent Luciani, Philippe Rolet and Guillaume de Roquemaurel, has sustained a steady growth rate since its creation in 2015 and has multiplied its turnover threefold in 2016. Artefact is listed on the Euronext Growth Paris Stock Exchange.
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