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Read our experts’ views on the latest tech and media innovations
6 ways advertising will change after the coronavirus crisis
1 April 2020
The coronavirus crisis is changing consumer behaviours — potentially, forever. Hannes Weissensteiner, MP, Artefact DACH, predicts how this will impact the advertising industry.
How to invest your marketing budget wisely during times of crisis
30 March 2020
As the coronavirus crisis continues to dominate headlines, brands are increasingly reassessing their marketing budgets. Ron Szigetti, Senior Programmatic Consultant at Artefact Netherlands, considers how to balance short-term sales with long-term gains.
Digital leaders lack manpower and quick decisions!
30 March 2020
Study by Artefact and Kienbaum shows that Chief Digital and Data Officers play an essential role, but also have to deal with growing areas of responsibility.
How brands in China are responding to the COVID-19 crisis
16 March 2020
Since the outbreak of COVID-19, many brands in China have been forced to adjust their short-term business plans. In this article, Artefact’s China team explain what’s happened and how brands are now planning for the future.
AI Factory: The business model that will change everything
9 March 2020
Having a dedicated ‘AI Factory’ will accelerate your business, says Vincent Luciani, Co-founder and Global COO of Artefact
How facial recognition is transforming our lives
3 March 2020
From unlocking smartphones to accessing services online, facial recognition is already impacting our everyday lives. Philippe Rolet, Co-founder and CTO at Artefact outlines the best examples.
The Future of Search with Artificial Intelligence
3 March 2020
Nowadays, search engines are no longer a simple index of websites: they are improving at understanding what users are looking for. That’s where AI is helping, says Naguib Toihiri, Head of SEO & Growth at Artefact MENA
Echoes of the future: What will Alexa’s next five years look like?
5 Feb 2020
As Alexa turns five, Sarah De Martin, Artefact’s UK MD, predicts what’s next for voice search
How will Google’s cookieless world impact brands?
22 Jan 2020
Google’s decision to phase out third-party cookies in Chrome will change how brands target consumers. Florian Thiebaut, Consulting Director at Artefact Paris, assesses the impact.
Artefact launches new Amazon Scheduler tool
Increasing Sponsored Ads performance by 41% through hourly campaign management
Turning Fashion Shows into Consumer Insight Generators
19 November 2019
Pascal Coggia, Artefact UK’s Managing Partner of Data and Consulting, explains how brands can use AI and data to forecast the popularity of their products and inform their marketing and operations.
TUI: How Search and Display campaigns are fuelling performance
Artefact’s Natacha Kocupyr, asks TUI France’s Audrey Durousseau, Head of Paid Traffic, and Loïc Davrinche, Director of Digital Operations, how the “brand with a smile” is riding on the crest of a performance wave.
SEO Fraggles: More Than Mere Fragments of Information
Never heard of SEO Fraggles? Okay, here’s one: “SEO Fraggles are concise fragments of content (text, image, video, even audio) used to present information directly on a search engine results page.”
The old transparency battle Vs the new world of digital media agencies
It is astonishing to see that transparency in media trading remains a major issue that still continues to hamper trust between advertisers and their media partners.