29 October 2020 This summer, big brands boycotted Facebook over allegations it was profiting from hate speech — putting many smaller brands under pressure to follow suit. To avoid such difficult decisions in future, smaller brands should start building more diverse social media strategies says Jack Harrington, Paid Social Manager at Artefact UK.
28 October 2020 Data platforms have revolutionised how brands store, analyse and use data — but to use them more efficiently they need to start embedding data governance as code, writes Justine Nerce, Data Consulting Director, and Jean-Baptiste Charruey, Manager Data Engineering, at Artefact.
16 October 2020 Lockdowns have strengthened the influence of online prosumers – people who consume but also produce their own products. To stay ahead of these ‘microbrands’, marketers can use AI to predict the next craze, says Artefact’s Cyril Fekete, Consulting Partner at Artefact.
12 October 2020 Too many marketers are still relying on inaccurate first-party data. In this article, Joachim Sontag, Consulting Director at Artefact Germany, explains how brands can clean up their dirty data’’, build a connected data loop, and future-proof their data architecture.
30 September 2020 Facebook & Artefact release a practical, step-by-step guide that will help businesses make the most of marketing attribution.
21 September 2020 As COVID-19 continues to disrupt the customer relationship, TikTok provides an engaging platform to reconnect with a new generation of customers. Arnaud Marro, Head of Social Media Advertising at Artefact, explores the rapid growth of the video sharing app.
15 September 2020 As leads continue to avoid physical meetings and use online tools to interact with brands, sales organisations will need to adapt their processes to take advantage of the data they are collecting. Fabien Cros, Data Consulting Director at Artefact France, explains how they can succeed
10 September 2020 Ensuring data quality is difficult for most companies, regardless of their data maturity, size or industry. Fabien Cros, Data Consulting Director and Marine Sortais, Data Consulting Manager at Artefact, share five ways brands can improve the quality of their data.
20 août 2020
Plutôt que d’investir dans des outils spécifiques et coûteux pour développer de nouveaux cas d’usage “data-driven marketing”, les annonceurs devraient utiliser leur compte Google Analytics 360 pour commencer à plus petite échelle, générer de la valeur et s’étendre ensuite rapidement, expliquent Fabien Cros, directeur conseil et Charles Lucas, manager conseil chez Artefact, société de conseil en intelligence artificielle et en data.
30 Juli 2020 Ein Artikel von Ralf Prätzas, Technical Account Manager & Nicole Haisch, Online Marketing Manager bei Artefact, über die aktuelle Cookie-Thematik und einen Ausblick auf zukünftige Lösungswege.
28 July 2020 Programmatic display is one of the fastest growing online marketing channels. Sjoerd Lops, Senior Display Programmatic Consultant at Artefact, explains which tools to choose for your display advertising.
14 July 2020 Knowing which factors to focus on in a crisis context is vital if companies hope to emerge from the pandemic successfully and not buckle under its many pressures, says Vincent Luciani, Co-Founder and Co-CEO of AI and data-driven consulting firm, Artefact.
30 Juni 2020 Mit seinen 560 Millionen Nutzern weltweit ist TikTok das jüngste Mitglied der Social-Networking-Familie. Gerade frisch auf dem Markt angekommen, ist es ein Nischen-Netzwerk für Werbetreibende und eine wahre Produktionsstätte für virale Inhalte.
26 June 2020 In the post-pandemic world, A/B testing can give you precious insights into your customers’ changing preferences, says Helena Heno, Data and Analytics Consultant at Artefact Benelux.
22 juni 2020 Tegenwoordig resulteert de helft van de Google-zoekopdrachten niet in website-clicks. Naguib Toihiri, hoofd van SEO & Growth bij Artefact MENA, legt uit hoe merken deze nieuwe uitdagingen kunnen omzetten in kansen.
