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AI Technology – Digital
Causal Intelligence: The Key to boosting AI Performance in Business
7 January 2021 Companies are increasingly investing in AI and Machine Learning solutions that promise to automate business processes and boost efficiencies. But to see real returns on their algorithmic investments, business leaders first need to understand the cause-and-effect relationships impacting performance. Such Causal Intelligence will help them strengthen their AI capabilities and improve their decision making, says Siddharth Mohan, Senior Data Scientist at Artefact Netherlands & France.
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Inzichten /
Data - Digitaal
How to master the basics of people-based media attribution
5 January 2021 Marketing attribution tools, like Facebook Attribution, Google Analytics and Adobe Analytics can help marketers gain unique insights into what their consumers are doing across channels and touchpoints — but only if they set them up correctly. Katharina Zilke, Head of Social Media at Artefact Germany, outlines the five steps marketers can take to give themselves the best chances of success.
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Insights /
Opinion – SEO
Apple Search and Google: a false comparison
A persistent rumour has been around since 2014: Apple is developing its own search engine. Mounting evidence indicates it’s true, but the purpose isn’t necessarily what most people think.
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Data - Digitaal
How Apple’s iOS 14 will change how brands target consumers
14 December 2020 With the introduction of opt-in permissions for apps, iOS 14 will make it harder for brands to target consumers on an individual level and to measure results of marketing activities. Bobby Gray, Head of Analytics and Data Marketing at Artefact, considers the impact and explains how brands can respond using first-party data.
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Inzichten /
Digitaal
The time is now for people-based attribution
25 November 2020 Marketers have longed to be able to track when, where and how their consumers are interacting with their brands — online and offline. Tools like Facebook Attribution can help brands take a critical step forward in their understanding, says Arnaud Marro, Head of Social Media at Artefact France.
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Inzichten /
AI-technologie
Reducing product stock-outs in hypermarkets with Time Series modelling
25 November 2020 In this article, Artefact’s Senior Data Scientists Kasra Mansouri and Camille Le Gonidec explain how to create a data science product with limited data and high business constraints. Find out how they were able to reduce product stock outs in hypermarkets with Time Series modelling.
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AI-technologie
How to train a language model from scratch without any linguistic knowledge
25 November 2020 In this article, Amale El Hamri, Senior Data Scientist at Artefact France explains how to train a language model without having understanding the language yourself. The article includes tips on where to get training data from, how much data you need, how to preprocess your data and how to find an architecture and a set of hyperparameters that best suit your model.
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AI-technologie
How did we put our sales forecasting solution for croissants into production?
25 november 2020 At Artefact, we are so French that we have decided to apply Machine Learning to croissants. This first article out of two explains how we have decided to use Catboost to predict the sales of “viennoiseries”. The most important features driving sales were the last weekly sales, whether the product is in promotion or not and its price. We will present to you some nice feature engineering including cannibalisation and why you sometimes need to update your target variable.
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AI-technologie
Understanding NLU benchmarks for intent detection and named-entity recognition in call centre conversations
25 November 2020 Call centers advisors are starting to see NLU emerging in their day to day lives, helping them answering customers’ requests more easily. For a tool to do that, it must be able to recognize at the same time the customer request and its characteristics, in other words, an intent and named-entities.
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Data-raadpleging
Interview: Helping HomeServe better respond to home emergencies with AI
24 November 2020 This October, Artefact hosted a webinar with home insurance company HomeServe to discuss how speech analytics is helping the company improve its customer experience and boost business performance. In these extracts, Mickael Loreau, Innovation and Products Director at HomeServe, chats with Artefact Data Consulting Director Matthieu Myszak and Hanan Ouazan, Director – Data Science VP, about the progress they have made so far.
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Data Marketing
Why brands need to build more diverse social media strategies
29 October 2020 This summer, big brands boycotted Facebook over allegations it was profiting from hate speech — putting many smaller brands under pressure to follow suit. To avoid such difficult decisions in future, smaller brands should start building more diverse social media strategies says Jack Harrington, Paid Social Manager at Artefact UK.
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Data-raadpleging
Data platform 2.0: accelerating development with data governance as code
28 October 2020 Data platforms have revolutionised how brands store, analyse and use data — but to use them more efficiently they need to start embedding data governance as code, writes Justine Nerce, Data Consulting Director, and Jean-Baptiste Charruey, Manager Data Engineering, at Artefact.
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AI-technologie
How AI can help brands discover consumer microtrends
16 October 2020 Lockdowns have strengthened the influence of online prosumers – people who consume but also produce their own products. To stay ahead of these ‘microbrands’, marketers can use AI to predict the next craze, says Cyril Fekete, Consulting Partner at Artefact.
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Inzichten /
Gegevens
How brands can finally put an end to ‘dirty data’
12 October 2020 Too many marketers are still relying on inaccurate first-party data. In this article, Joachim Sontag, Consulting Director at Artefact Germany, explains how brands can clean up their dirty data’’, build a connected data loop, and future-proof their data architecture.
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Nieuws /
Marketing
Facebook and Artefact drive marketing attribution excellence
30 September 2020 Facebook & Artefact release a practical, step-by-step guide that will help businesses make the most of marketing attribution.
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