30 Juli 2020 Ein Artikel von Ralf Prätzas, Technical Account Manager & Nicole Haisch, Online Marketing Manager bei Artefact, über die aktuelle Cookie-Thematik und einen Ausblick auf zukünftige Lösungswege.
28 July 2020 Programmatic display is one of the fastest growing online marketing channels. Sjoerd Lops, Senior Display Programmatic Consultant at Artefact, explains which tools to choose for your display advertising.
14 July 2020 Knowing which factors to focus on in a crisis context is vital if companies hope to emerge from the pandemic successfully and not buckle under its many pressures, says Vincent Luciani, Co-Founder and Co-CEO of AI and data-driven consulting firm, Artefact.
30 Juni 2020 Mit seinen 560 Millionen Nutzern weltweit ist TikTok das jüngste Mitglied der Social-Networking-Familie. Gerade frisch auf dem Markt angekommen, ist es ein Nischen-Netzwerk für Werbetreibende und eine wahre Produktionsstätte für virale Inhalte.
26 June 2020 In the post-pandemic world, A/B testing can give you precious insights into your customers’ changing preferences, says Helena Heno, Data and Analytics Consultant at Artefact Benelux.
22 June 2020 These days, half of Google searches don’t result in website clicks. Naguib Toihiri, Head of SEO & Growth at Artefact MENA, explains how brands can turn these new challenges into opportunities.
19 June 2020 In the aftermath of COVID-19, Social CRM, an end-to-end data marketing solution, will allow businesses to harness data and leverage them to drive conversion and loyalty, says Serene Tan, Regional Business Director at Artefact.
1 Juni 2020 Ein Artikel von Lisa Stellberg, Search Engine Optimization Consultant bei Artefact, über SEO in Zeiten von COVID-19: Veränderungen, Chancen und Empfehlungen
28 May 2020 Moving media in-house was supposed to help brands drive agility and efficiency. Fabien Cros, Consulting Director at Artefact France, assesses the real impact.
19 May 2020 While it’s tempting to cut media budgets during a crisis, this isn’t always the best decision, says Florian Thiebaut, Consulting Director at Artefact France
18 May 2020 As the COVID-19 situation continues, Vincent Luciani, Global COO at Artefact, shares key advice for brands and strategies for immediate in-crisis reactions and long-term planning
18 Mai 2020 In den Zeiten nach Corona wird die Optimierung Ihrer Preisstrategien genauso wichtig sein wie die Entwicklung Ihres datengesteuerten Marketings, sagt Fabien Cros, Consulting Director bei der AI- und Data-driven Consulting-Firma Artefact.
14 May 2020 Rather than investing in expensive tools to develop data-driven marketing use cases, brands can use Google Analytics 360 to start small, drive value and scale first, says Fabien Cros, Consulting Director and Charles Lucas, Consulting Manager at Artefact France.
29 April 2020 COVID-19 has had a huge impact on the media industry. Guillaume Balloy, Managing Director at Artefact France, assesses the cost implications on social ads, paid search and programmatic advertising.
28 April 2020 In the post-corona world, refining your pricing strategies will be just as important as developing your data-driven marketing, says Fabien Cros, Consulting Director at AI and data-driven consulting firm Artefact.
