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Personalised marketing in the cookieless era
The technological advancements and GDPR regulations are pushing companies to think of new ways to offer personalised marketing.
From vision to execution: A five-step plan for companies undergoing data transformation
Data transformation has been a hot topic in the business world for almost a decade, but it’s gained even more importance since COVID-19.
Why Facebook’s Conversions API integration should not be a question of IF but HOW to implement
Organisations are forced to comply with new standards and adjust the way they operate continuously (Facebook’s Conversions API)
Women at Artefact
WOMEN@ARTEFACT Artefact’s employee initiative for an inclusive workplace. A THINK TANK bringing together employees who want to build an opinion on gender equality issues and imagine actionable solutions. An internal ADVISORY BOARD to inspire and challenge the initiatives taken by Artefact top management. A SHOWCASE to highlight external female profiles and encourage women to join the data community. A female SUPPORT NETWORK to make women owners of their success through the sharing of experiences and advice. MEET OUR WOMEN IN TECH Listen to their inspiring [...]
5 bonnes raisons de déployer des campagnes SEA sur Microsoft
Utilisez la plateforme Microsoft Advertising pour cibler de nouveaux prospects et accroître votre part de marché.
Comment améliorer le CLS – Cumulative Layout Shift ?
Intéressons-nous aujourd’hui au Cumulative Layout Shift.
FISHER-PRICE How Fisher-Price improved its ROI through interactive rich media
We worked with services provider adn.ai, pioneer of conversational intelligence, to create a rich media display experience for Fisher-Price.
LIBERTY LONDON How a “Beauty Tester Dream Job” campaign boosted Liberty London’s new product launch
Liberty London is a world-renowned luxury department store, known for close connections to art and culture, as well as its bold and floral print fabrics.
DICKIES Scaling European Growth with Affiliate Marketing
Dickies is a world-renowned workwear and apparel manufacturer founded in Texas. They began by making sturdy clothing for workers...
The five most pressing challenges Chief Data Officers currently face
The role of Chief Data Officers continues to grow and CDOs move up in hierarchy across companies’ leadership boards.
