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Data monetization opportunities for retailers: Retail Media within the CPG/Retailer data ecosystem

Sidney Zeder and Gaétan Bélan, both of Artefact, explore the opportunities of data monetization for retailers.

Retail Media: An indispensable asset for brands

While Retail Media represented only 9% of digital media investments for brands in 2019, it will soar to 43% of these investments in 2023...

AI & Growth/Profit hacking at Friends of Search 2023

What is the impact of AI on the PPC community and how are companies/marketers adapting to this ever-changing field? See our takeaways from FOS23.

Friends of Search 2023: What's next in SEO?

In this article our SEO consultants will take you along through new trends and insights in the SEO landscape that were presented during this year’s...

In e-commerce and beyond, data needs to underpin the road to sustainability

The role of data in helping organizations to reduce their carbon emissions – in particular, in the hard-to-measure space of e-commerce.

The Power of AI Language Models in Search Engine Marketing & Optimisation

Search engines have been a staple in the digital landscape for over two decades and with the integration of AI language modelling, their role in...

How we deployed a simple wildlife monitoring system on Google Cloud

We collaborated with Smart Parks, a Dutch company that provides advanced sensor solutions to conserve endangered wildlife...

Deploying Stable Diffusion on Vertex AI

This article provides a guide for deploying Stable Diffusion model, a popular image generation model, on Google Cloud using Vertex AI.

Will ChatGPT replace Google?

At the beginning of December 2022, the general public discovered ChatGPT, but can it replace Google as a search engine?

Data Mesh: How decentralization democratizes data use across the enterprise

How can data mesh meet the challenges of centralized data architecture and contribute to better data usage by operational staff?

Why is the “data as a product” concept central to data mesh?

By applying product thinking to datasets and ensuring they have capabilities, domain teams can create data products.

The vital role data governance plays in achieving sustainability goals

Sustainability is a key focus for today’s organisations, and with consumers’ purchase decisions increasingly based on ‘green’ credentials...

All you need to know to get started with Vertex AI Pipelines

Presentation of a tool that demonstrates, practically, our experience using Vertex AI Pipelines in a project running in production.

Why do we need a full search approach?

SEO and SEA channels are key components in the digital marketing mix for most companies, but there is often a lack of a joint marketing...

Four Steps to Attain Fan Insights Through Advanced Data Marketing

What if we could gather informations about sports fan to learn what they like and prefer about their favorite teams, players?

Migrating to GA4: How to successfully make the move

Migrating to GA4 can be a difficult task but is essential to do. Here are our best practices to succesfully make the move.

​​MROI | A new data-driven approach to measuring on and offline campaigns

Florian Thiebaut, Partner and Data-Marketing Practice lead, spoke about MROI to the podcast "Les 5 minutes data" created by Intuiti.

Interview of Florian Thiébaut "CDPs, platforms used for data centralisation and audience segmentation, become the norm"

CDPs have earned their stripes just several months after the end of third-party cookie collection in browsers - Florian Thiébaut

Interview by The Drum - Podcast: The Next Phase of AI & Opportunities for Marketers

In November, Pascal Coggia, took part in The Drum Network’s podcast, ‘The next phase of AI and the opportunities for marketers’.

Boost subscriber acquisition and retention with a consumer-first mindset

In this highly competitive market, the ability to win viewers’ attention and drive subscriber acquisition and retention are important...

Server-Side Tagging

Reasons why server-side tagging is key for data control and our point of view regarding the different solutions.

How Google Ads’ new NCA feature helps manage and measure the acquisition of new clients

Until now, it has been difficult to develop new client acquisitions with Google Ads. Even if the goal is to get a good ROI or...

Our report on Google Performance Max, its advantages, and the opportunities offered by this type of campaign.

Why should advertisers launch Google Performance Max campaigns? How can I make the most of Performance Max campaigns?

In netlinking, what is a natural pace?

Netlinking is one of the most used and most effective SEO practices to have a better ranking on Google.