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The power of first-party data: Driving the future of marketing

This is Part 1 of a two-part series on how to effectively leverage first-party data in marketing. In this part, we clarify definitions...

AI, a source of optimism

Hands down, the best news this fall is that even in the midst of a dismal economic climate, AI shows more potential than ever for...

Artefact survey on the impact of generative AI

The data & AI consultancy reveals the impact of AI on business productivity in a new white paper. Read the article in french on Challenge.

Why you should enhance your consumer centric use-cases with conversational data

With the advent of generative AI and tools like chatbots, the volume of conversational data is poised to skyrocket. Already a...

How strong demand for vacation travel is revving up metasearch engines – An overview for the travel industry

As this year's early booking and last-minute season draw to a close, major airlines have made their first predictions for the 2023 travel...

Unlock the potential of AI in marketing: From customer insights to automated campaigns

Thanks to the launch of generative AI tools like ChatGPT, AI in marketing has been the hottest of topics for the past year.

Google Text Ads meet ChatGPT and Writesonic: an experience report

Google Text Ads Meet ChatGPT and Writesonic: an experience report. The term AI has become an integral part of the digital world.

Privacy-ready: 3 agency leaders offer MENA marketers advice on a changing landscape

Rahul Arya wrote an article for Think with Google about privacy in the ever-evolving digital landscape, as maintaining privacy becomes...

Decentralised Data Governance – The Vanguard of Innovation

In today's digital age, the antiquated idea of centralised data governance is obsolete. Decentralised Data Governance offers agility...

Full-Funnel Digital Advertising: A Comprehensive Guide

The full-funnel strategy guides customers' buying journey. Delving deeper, we explore generative AI's role in shaping future advertising.

Maximising Peak Season Success: Expert Tips for Managing Travel PPC Campaigns

In this article, I'll share invaluable insights and top tips to help you manage your PPC campaigns effectively and achieve outstanding results.

Demystifying the Data Mesh: Accelerating Business Value for Financial Services

Despite data mesh fast becoming a buzzword in the financial services industry, it remains shrouded in mystery.

Advising a leading insurance company in its SEO strategy

What should be the optimal allocation of editorial and linkbuilding resources in order to be competitive in an insurance industry?

Stress in the NHS: why the UK pharmacy industry needs to embrace data

In the first blog of our series, we explore what the current state of the NHS means for the pharmacy industry...

An expert’s view of data governance

Our Consulting Director Benelux Ties Carbo, recently discovered that Funnel's views on data governance needed some extra polishing and clarification. In an interview with Funnel...

Six weeks to define a data strategy: How Artefact helped a wellness tech leader articulate and align with a company’s data vision.

In the data world, the concept of "data for data's sake" is meaningless. At Artefact, our philosophy has always been that data strategy...

Affiliate Marketing: From Fundamentals to Innovations

Boost your growth with affiliate marketing through international partnerships and performance-driven tactics. Leveraging our in-house solutions, Artefact affiliate marketing offers real-time tracking and targeted engagement...

“AI & agencies” Google Guide | AI at each stage of the customer journey | on Think with Google blog

You’re reading the second chapter of the six-part guide, "AI at every stage of the customer journey".

“AI & agencies” Google Guide | Adding value with AI | on Think with Google blog

You’re reading the first chapter of the six-part guide, "How agencies use AI to increase their impact and develop new areas of expertise".

CDP is the Key: Unlocking the Value of Customer Data in Banking and Insurance

In today's data-driven world, customer data has become a strategic asset for businesses across various industries. Retail banks and...

Unlock revenue growth with data-driven digital marketing maturity?

Artefact's approach included developing a comprehensive maturity assessment, identifying opportunities for advanced use cases, and...

MENA data experts: 3 mindset shifts to help your brand build a stronger personalisation foundation

About one-third of chief marketing officers in the Middle East and North Africa (MENA) say they’re investing in personalisation this year.

Encoding categorical features in forecasting: are we all doing it wrong?

We propose a novel method for encoding categorical features specifically tailored for forecasting applications.

Succesful implementations of first-party data solutions in paid search (SEA): how to overcome obstacles

Overcome the obstacles of first-party data solutions with our article and checklist.