Generative AI is no longer just an experiment, it is a fundamental strategic shift that is redefining the retail and consumer goods industries.

In this comprehensive report, Data & AI for Retail and Consumers, Artefact distills critical strategic lessons and real-world case studies to help leaders weave AI into the operational fabric of their businesses and unlock measurable P&L impact. Stop treating your customer data as a cost and start treating it as your most powerful competitive advantage.

What you will discover inside:

  • The Six Strategic Imperatives: Learn the deliberate, radical focus areas that separate market leaders from the rest, including operational reinvention, pragmatic value realization, and mastering cultural adoption.
  • The Rise of Agentic AI: Discover how Carrefour uses conversational AI agents to reduce market study times from several months to just two minutes, and how Lagardère Travel Retail leverages custom-built Generative AI to accelerate complex RFP tender responses globally.
  • Unlocking Customer Data Ecosystems (CDE): Learn how unifying your data can reduce Customer Acquisition Costs (CAC) by up to 50%, recover abandoned carts, and increase Average Order Value (AOV) by up to 26%.
  • Scaling Conversions & Retail Media: See how GHD dropped their Cost Per Acquisition by 69% on Amazon using AI-driven predictive modeling, and how Unilever leverages retailer data partnerships to identify new growth levers and optimize supply chains.
  • Sustainable Business Transformation: Explore how data and AI are actively helping retailers reduce their ecological impact, from tracking e-commerce carbon footprints to saving 100 tons of bakery food waste in just five months.
  • Reinventing the Physical Store: Read how companies like Leroy Merlin and Les Mousquetaires are using computer vision, IoT shelf intelligence, and augmented worker tools to eliminate operational bottlenecks and elevate the in-store customer journey.

The technology is ready, and the industry is shifting. Download the full report to discover how today’s leaders are moving past the hype, breaking down data silos, and building the retail ecosystem of the future

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