Generative AI technologies
Generative AI technologies are empowering people and businesses.
We see the implementation of Generative AI in business according to 3 main types of application.
We partner with a solid ecosystem of AI & GenAI experts and we are certified experts with all major Cloud providers.
Hyperscalers
Major Actors
Technological enablers
Our generative AI convictions on 5 key areas to address your needs.
Generative AI Survey: the technology, the reward, the risks
Interviews with industry & thought leaders, early adopters in Generative AI Technology:
- Generative AI: looking back on a 6 month marathon
- Generative AI: applications and benefits for business
- Implementing Generative AI: technical challenges
- Implementing Generative AI: impact on jobs and people
- Implementing Generative AI: ethical stakes and ESG
Our expert content about Generative AI
The $909 Billion AI Revolution: Generative AI’s Transformative Impact in MENA
The artificial intelligence market is on an explosive growth trajectory – GlobalData forecasts it will reach $909 billion by 2030, up from about $100 billion...
Scaling creative asset production with Generative AI for optimized media performance
The digital marketing landscape is constantly evolving, driven by technological innovations that continually redefine brand engagement strategies. At the heart of this revolution is Generative...
AI, music & creativity: A conversation with Artefact’s Julien Ho-Tong, Managing Partner, and Nicolas Lang, Senior Consultant.
The music industry is entering a new phase of transformation thanks to AI and generative AI. In this conversation for The Bridge, Julien Ho-Tong, Managing...
The ethical considerations and governance required for responsible Al adoption
The adoption of AI brings significant ethical considerations and governance challenges that must not be ignored. The way we develop, deploy, and manage AI technologies...
Shopping in the age of chatbots and Generative Engine Optimization (GEO) - where do we stand today?
This article explores how shopping behavior is rapidly evolving through the rise of Generative Engine Optimization (GEO) and AI-powered search experiences. With platforms like ChatGPT...
Thought Leadership: Leveraging AI and Generative AI for Private Equity Success in a Volatile US Market
The US private equity market is navigating a period of heightened uncertainty. Persistent inflation, rising interest rates, geopolitical instability, and banking sector turbulence have created...
The Ornithopter Problem of AI Agents: A need to think and move Beyond Human-Center Systems
As AI agents increasingly handle tasks like email drafting or resolving customer service issues, one challenge becomes clear: how can these agents communicate effectively -...
Redefining Enterprise Organization for the Agentic Wave.
The rise of AI agents in enterprises unfolds at two levels: enhancing individual productivity through Task Agents and redefining collective workflows via Workflow Agents. While...
Is Business Intelligence still a thing in 2025?
Have you just come out of another meeting where the focus was discussing which number was correct, instead of debating the best paths to business...
AI for all: How AI Agents are hyper-personalizing enterprise software
For a long time, technology has been trying to be accessible beyond those who know how to code. This process has slowly evolved, from low-level...
AI Agents Are Changing How People Shop. Here’s What That Means for Brands.
The rapid adoption of AI agents has major implications for who captures value in consumer transactions—particularly who owns the end customer. In the pre-internet era,...
Is GenAI hype dying? – Why now is the best time to build
Generative AI is a game-changer with applications across industries. Companies are actively discussing it, venture capitalists are heavily investing, and both employees and users are...
