6 ways advertising will change after the coronavirus crisis
1 April 2020 The coronavirus crisis is changing consumer behaviours — potentially, forever. Hannes Weissensteiner, MP, Artefact DACH, predicts how this will impact the advertising industry.
Life after the cookie monster: what you need to know
18 February 2020 Google’s decision to drop support for third-part cookies puts advertisers in a challenging situation, but not an insurmountable one, says Bobby Gray, Head of Analytics at Artefact UK
How will Google’s cookieless world impact brands?
22 Jan 2020 Google’s decision to phase out third-party cookies in Chrome will change how brands target consumers. Florian Thiebaut, Consulting Director at Artefact Paris, assesses the impact.
Data Governance & Management
An algorithm for generating synthetic rare events of all types
Data & AI Strategy
The Allure of AI-Driven Advertising Meta’s initiative aims to simplify
Large Nordic companies miss potential on Google
Search engine optimization does not top the list of sexy marketing disciplines.
Data Marketing : breaking the silos
It’s no secret that data marketing is huge.
Is the explosion of adtechs killing media traders?
At the origin of programmatic purchases, the promise was to rely on an algorithm to buy the right ad at the right time for the right user. How? By analyzing in real time more than 40 advertising variables in a few milliseconds. If today’s purchase orders and auctions are driven by an algorithm, what is the purpose of the media trader if not to press a button to launch a campaign?
