AI Factory: The business model that will change everything
9 March 2020 Having a dedicated ‘AI Factory’ will accelerate your business, says Vincent Luciani, Co-founder and Global COO of Artefact
How facial recognition is transforming our lives
3 March 2020 From unlocking smartphones to accessing services online, facial recognition is already impacting our everyday lives. Philippe Rolet, Co-founder and CTO at Artefact outlines the best examples.
The Future of Search with Artificial Intelligence
3 March 2020 Nowadays, search engines are no longer a simple index of websites: they are improving at understanding what users are looking for. That’s where AI is helping, says Naguib Toihiri, Head of SEO & Growth at Artefact MENA
Life after the cookie monster: what you need to know
18 February 2020 Google’s decision to drop support for third-part cookies puts advertisers in a challenging situation, but not an insurmountable one, says Bobby Gray, Head of Analytics at Artefact UK
How will Google’s cookieless world impact brands?
22 Jan 2020 Google’s decision to phase out third-party cookies in Chrome will change how brands target consumers. Florian Thiebaut, Consulting Director at Artefact Paris, assesses the impact.
Artefact launches new Amazon Scheduler tool
Increasing Sponsored Ads performance by 41% through hourly campaign management
Turning Fashion Shows into Consumer Insight Generators
19 November 2019 Pascal Coggia, Artefact UK’s Managing Partner of Data and Consulting, explains how brands can use AI and data to forecast the popularity of their products and inform their marketing and operations.
TUI: How Search and Display campaigns are fuelling performance
Artefact’s Natacha Kocupyr, asks TUI France’s Audrey Durousseau, Head of Paid Traffic, and Loïc Davrinche, Director of Digital Operations, how the “brand with a smile” is riding on the crest of a performance wave.
How Artificial Intelligence Can Restore Prestige to The Press
Often perceived as a menace, AI can, on the contrary, enable the media to dedicate themselves to what comprises their true added value: investigation, perspective-taking, analysis…
