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  • <span class="highlight">BOUYGUES TELECOM</span> launches its next-generation AI sales assistant

    BOUYGUES TELECOM launches its next-generation AI sales assistant

    Bouygues Telecom is revolutionizing the customer experience by launching the first generative AI-powered personalized mobile sales assistant in Europe, built on Google Cloud. Supported by Artefact for over a year, the telecom operator is enhancing its online sales journeys by offering 24/7 assistance to prospects and customers.

  • <span class="highlight">ROBERTET</span> NaturIA solution: When artificial intelligence becomes the partner of Robertet’s creators

    ROBERTET NaturIA solution: When artificial intelligence becomes the partner of Robertet’s creators

    Robertet is the world leader in fragrances, flavors and natural ingredients. With 175 years of history, this family-run company, deeply rooted in Grasse, France, has combined traditional craftsmanship with groundbreaking innovation to remain at the forefront of its sector.

  • <span class="highlight">ADEO</span>Improving product referencing speed and quality with AI

    ADEOImproving product referencing speed and quality with AI

    Clear and precise product sheets are essential for delivering a great customer experience and ensuring the performance of an e-commerce site. ADEO, the parent company of Leroy Merlin, is integrating artificial intelligence (AI) to transform its product data management processes, which had become too complex and time-consuming. From collecting supplier information to enriching product attributes, each step is being redesigned to gain fluidity, speed, and accuracy.

  • <span class="highlight">TF1</span> Data collaboration at the heart of the group’s media strategy – A concrete case: Graph:ID

    TF1 Data collaboration at the heart of the group’s media strategy – A concrete case: Graph:ID

    Launched in January 2024, the TF1+ platform marks a strategic turning point for the TF1 Group, shifting from a replay-based TV logic to a true streaming platform. At the heart of this transformation: more unified and collaborative data structuring through the Graph:ID project, deployed with Artefact.

  • <span class="highlight">RIYADH AIR</span> Intelligence Blueprint: Embedding AI, data, and trust from day one

    RIYADH AIR Intelligence Blueprint: Embedding AI, data, and trust from day one

    Riyadh Air is Saudi Arabia’s new national carrier, set to launch operations in 2025 with a bold ambition: to become one of the world’s most digitally advanced airlines. Backed by the Kingdom’s broader Vision 2030 agenda, the airline is positioned to do more than move people from one destination to another—it seeks to reimagine travel as a fully connected, guest-centric experience.

  • <span class="highlight">ACCOR</span> Optimizing Marketing Investments with MMM

    ACCOR Optimizing Marketing Investments with MMM

    Accor is a world-leading hospitality group offering unique and meaningful experiences across more than 5,600 hotels and 45+ brands in over 110 countries. With an unparalleled brand portfolio ranging from luxury to economy, Accor has been delivering hospitality expertise for over 50 years.​ To refine its marketing strategy and boost topline growth, Accor partnered with Artefact to implement a Marketing Measurement framework relying on Incrementality tests and Marketing Mix Modeling (MMM) enabled by Google models.

  • <span class="highlight">ARDIAN</span> Identifying AI use cases and adoption strategies to drive business value and efficiency

    ARDIAN Identifying AI use cases and adoption strategies to drive business value and efficiency

    Ardian is a world-leading private investment house, managing or advising $177bn of assets on behalf of more than 1,680 clients globally. Specializing in Private Equity, Real Assets and Credit, Ardian offers clients of all types, from individual investors to private banks and wealth managers, a wide range of investment opportunities to meet their specific needs.

  • <span class="highlight">DOLCE<b>&</b>GABBANA</span> Capturing emerging beauty trends with data & AI

    DOLCE&GABBANA Aufkommende Schönheitstrends mit data und AI einfangen

    Für Dolce&Gabbana Beauty ist das geistige Eigentum heilig. Als die Rechtsabteilung zum ersten Mal mit dem Thema AI konfrontiert wurde, herrschte eine gewisse Skepsis. Aber nach der Zusammenarbeit mit den data und artificial intelligence von Artefact war D&G in der Lage, das, was sie anfangs als nicht vertrauenswürdig ansahen, in einen bedeutenden Wettbewerbsvorteil gegenüber anderen Akteuren in der Luxusgüterindustrie zu verwandeln.

  • <span class="highlight">OVHCLOUD</span> How Artefact successfully supported OVHcloud’s first multichannel branding campaign

    OVHCLOUD Wie Artefact die erste Multichannel-Branding-Kampagne von OVHcloud erfolgreich unterstützte

    Das digitale Marketingteam von Artefactnutzte seine kanalübergreifende Medienkompetenz und seinen data Ansatz, um OVHcloud, einem Global Player und europäischen Marktführer im Bereich cloud Computing, dabei zu helfen, sich in einem hart umkämpften und dynamischen Markt abzuheben. Gemeinsam mit dem Marketingteam von OVHcloud hat Artefact die erste kanalübergreifende Branding-Kampagne der Marke in Großbritannien entworfen und gestartet: "The world needs different".