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Cosmetics
L’Oréal Trend Detection: Innovating tomorrow’s products today thanks to AI trend detection by Artefact
Einzelhandel
CARREFOUR Google Data Lab: Using AI to drive value in store based on the AI Factory’s operating model of Artefact.
Reisen und Tourismus
PIERRE & VACANCES CENTER PARCS: How data governance and data quality can boost digital marketing and activation performance
Toy Company
MATTEL: How Artefact helped boost Mattel’s online sales on Cdiscount (relevanC Advertising) retail media platform ?
Reisen und Tourismus
TUI France: Building a data-driven media strategy on Google Marketing Platform and Google Cloud
Pharma
SANOFI: Driving Digital Transformation With Precision Marketing
Pharma
PIERRE FABRE COSMÉTIQUES: Using Precision Marketing to change the customer relationship paradigm.
Einzelhandel
LACOSTE: Verwendung von Datenerfassung zur Förderung der digitalen Transformation
Einzelhandel
Carrefour Media with Artefact are helping brands to improve media targeting thanks to Carrefour’s data
E-Commerce
VILEDA: Aufräumen auf Amazon.
Services
ENGIE: Creating an AI factory to accelerate digital services
Einzelhandel
MONOPRIX: Coding a brand’s voice pioneering Google Home
Reisen und Tourismus
PIERRE & VACANCES CENTER PARCS: Using data quality as a prerequisite for a successful data strategy.
Einzelhandel
NS Netherlands National Railway: Saving 75% in media costs due to SEO
E-Commerce
Nexity: Ban the Banner – Tapping into the competitive nature of property customers
Reisen und Tourismus
PIERRE & VACANCES CENTER PARCS: Using Google CRMint platform to target ultra-specific audience segments and predict their propensity to buy
Einzelhandel
GRANDVISION: A local approach to a global case
Einzelhandel
METRO: Förderung von Verkäufen und Anwerbung neuer Mitglieder während saisonaler Festivals
Bank und Versicherung
MAIF: Using Topic Modeling to reduce contact centre bottlenecks.
Services
HOMESERVE: Using speech analytics to improve customer satisfaction
Reisen und Tourismus
PIERRE & VACANCES CENTER PARCS: Nutzung von Precision Marketing als ROI-Multiplikator
Bank und Versicherung
MAIF: Segmentation Marketing -Artificial Intelligence to Enhance Insurance Customer Understanding
E-Commerce
TRUST: Accelerate marketplace strategy to grow market share
FMCG
GLOBAL FMCG COMPANY: Increasing visibility on Amazon through content optimisation
Services
CHANNABLE: Anstieg der CTR und Senkung des CPA mit Precision Marketing
Reisen und Tourismus
TUI France: Improving incrementality to boost social bookings by 20%
Einzelhandel
Petit Bateau: Increasing profitability while controlling volumes
Einzelhandel
DFS: Closing the physical to digital data loop
Reisen und Tourismus
TUI: Precision Marketing – Data Technology at the service of media performance
Bank und Versicherung
SOCIETE GENERALE: Defining a bank’s Big Data strategy