Data & AI Strategy
Data & AI strategy guiding you along your business transformation journey through a proven strategic framework .

We help our clients define the future state of their business through a proven data strategy’s framework.
At Artefact, we combine industry-leading expertise in data and AI with a hands-on approach to ensure that our strategies deliver tangible business results.
Our multidisciplinary teams work closely with your organization to develop strategies that not only meet your current needs but also prepare you for future growth.
Our approach to data and AI strategy goes beyond technology—we focus on driving business transformation. We collaborate with your leadership and teams to develop a clear, actionable roadmap that harnesses the power of data and AI.
From initial assessments to full-scale implementation, we ensure your organization is prepared to leverage data and AI for long-term success.

Building future-ready strategies with Data and AI
Building future-ready strategies with Data and AI
From initial assessments to full-scale implementation, we ensure your organization is prepared to leverage data and AI for long-term tangible success.
- Data Strategy Development: We craft a comprehensive strategy that aligns your data initiatives with your business objectives, enabling more informed decision-making.
- AI Opportunity Identification: We identify high-value AI use cases that can drive operational efficiency, enhance customer experiences, and unlock new revenue streams.
- Data Governance and Compliance: We ensure data integrity, security, and compliance with industry regulations, safeguarding your organization’s most valuable assets.
- AI Implementation Roadmaps: We design and implement AI solutions that are tailored to your unique business needs, ensuring seamless integration and scalability.
- Cultural Change and Upskilling: We drive a data-driven culture within your organization, providing the tools and training needed to fully harness the potential of AI and data.
While most actors have started building the foundations for their transformation, several challenges prevent the adoption of AI at scale.
Our expert content about Data & AI transformation
Grounding AI Agents: Why Clean Data Is Non-Negotiable
In this article, we explore why marketers – despite having more data than ever – struggle to turn it into actionable insights, and how AI...
How AI is changing search and what it means for customers, marketers and brands
AI is transforming search, shifting it from ranking and retrieval towards reasoning and synthesis. This whitepaper charts this evolution, explains the mechanics of large language...
A C-Suite Guide to Marketing Measurement in 2025
In 2025, marketing measurement has become a top priority for the C-suite. While generative AI is transforming campaign execution, measurement is what proves value and...
The Execution Problem: Why Even Flawless Pricing Strategies Fail Between the C-Suite and the Shelf
Margin leakage often hides in complex pricing, promotions, and multi-channel strategies, where list prices rarely match the final pocket price. Promotions can cannibalize sales, and...
Unlocking Commercial Efficiency: The Transformative Power of AI Agents
AI Agents are revolutionizing commercial operations by automating tasks, enhancing customer relationships, and providing actionable insights. From boosting salesforce efficiency to optimizing pricing strategies, these...
Artefact publishes its research on AI applied to the identification of atypical customer profiles, developed and tested with a leading French Bank
Artefact, in partnership with Societe Generale and Sorbonne University, presents a new AI approach to identify atypical customer profiles. Tested on real banking data, this...
CDP Beyond POC Stage: Why Use Cases Alone Keep You Trapped
Customer Data Platforms (CDPs) promise a truly unified view of your customers, opening doors to hyper-personalization and driving significant ROI. Yet, if you're like many...
Is META trying to make agencies redundant?
Meta's recent announcement to fully automate ad creation using AI by the end of 2025 marks a significant shift in digital advertising. While this move...
SEO for LLMs: How to rank in Large Language Models
In this article, we explore strategies to optimize your website and brand for LLM visibility and improve your chances of being mentioned in AI-generated answers
Shopping in the age of chatbots and Generative Engine Optimization (GEO) - where do we stand today?
This article explores how shopping behavior is rapidly evolving through the rise of Generative Engine Optimization (GEO) and AI-powered search experiences. With platforms like ChatGPT...
Google Marketing Live 2025: AI, Multimodal Search, and Agentic Experiences in Google, YouTube and its Advertising Solutions
Stepping out of Google Marketing Live 2025, one thing is crystal clear: the future we’ve been discussing in abstract terms has arrived. Google is no...
Uncover the JavaScript pitfalls sabotaging your SEO and AI Search Visibility
In this article, we explore how JavaScript impacts content rendering and indexing, share real-world issues uncovered during a site migration, and explain how to fix...