数据与AI战略
Data & AI strategy guiding you along your business transformation journey through a proven strategic framework .
We help our clients define the future state of their business through a proven data strategy’s framework.
At Artefact, we combine industry-leading expertise in data and AI with a hands-on approach to ensure that our strategies deliver tangible business results.
Our multidisciplinary teams work closely with your organization to develop strategies that not only meet your current needs but also prepare you for future growth.
Our approach to data and AI strategy goes beyond technology—we focus on driving business transformation. We collaborate with your leadership and teams to develop a clear, actionable roadmap that harnesses the power of data and AI.
From initial assessments to full-scale implementation, we ensure your organization is prepared to leverage data and AI for long-term success.
Building future-ready strategies with Data and AI
Building future-ready strategies with Data and AI
From initial assessments to full-scale implementation, we ensure your organization is prepared to leverage data and AI for long-term tangible success.
- Data Strategy Development: We craft a comprehensive strategy that aligns your data initiatives with your business objectives, enabling more informed decision-making.
- AI Opportunity Identification: We identify high-value AI use cases that can drive operational efficiency, enhance customer experiences, and unlock new revenue streams.
- Data Governance and Compliance: We ensure data integrity, security, and compliance with industry regulations, safeguarding your organization’s most valuable assets.
- AI Implementation Roadmaps: We design and implement AI solutions that are tailored to your unique business needs, ensuring seamless integration and scalability.
- 文化变革和技能提升:我们在您的组织内推动数据驱动型文化,提供充分利用人工智能和数据潜力所需的工具和培训。
While most actors have started building the foundations for their transformation, several challenges prevent the adoption of AI at scale.
Our expert content about Data & AI transformation
解密营销组合模型中的品牌和长期效应测量
Did you recently make a significant purchase, like a new phone, car, furniture or even jewellery? If yes, then you are probably not buying them...
The holistic measurement puzzle: Navigating the complex landscape of Marketing ROI
衡量和优化营销投资回报率对许多公司来说都是一项挑战,70% 的营销主管都在努力有效地衡量和优化营销投资回报率。
生成式AI如何创造更加个性化的营销?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...
Think with Google – How the Egyptian tourism authority used AI to measure the real impact of their ad campaigns
One of the biggest challenges travel marketers face today is measuring the real impact of their ad campaigns. That’s because most travellers book their holidays...
Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations
Customer Data Platforms (CDPs) are one of the key technological enablers for staying competitive in a rapidly evolving industry landscape. CDPs aggregate, segment, and leverage...
引领无Cookies广告的新时代
The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing...