Customer Data Environment
The Allure of AI-Driven Advertising Meta’s initiative aims to simplify
Customer Data Platforms
The Challenge: Why the Use Case-Led Approach Often Fails A
Data-driven Sales
The Allure of AI-Driven Advertising Meta’s initiative aims to simplify
Data Valorization & Category Management
The Allure of AI-Driven Advertising Meta’s initiative aims to simplify
Data-centric IT
An algorithm for generating synthetic rare events of all types
The holistic measurement puzzle: Navigating the complex landscape of Marketing ROI
Measuring and optimizing marketing ROI is a challenge for many companies, with 70% of marketing executives struggling to do so effectively.
How does generative AI create more personalized marketing?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan Ouazan, Partner Data Science & Lead Generative AI at Artefact, had to say at Hubforum 2023.
Think with Google – How the Egyptian tourism authority used AI to measure the real impact of their ad campaigns
One of the biggest challenges travel marketers face today is measuring the real impact of their ad campaigns. That’s because most travellers book their holidays independently or through online travel agents. At the Egyptian Tourism Authority (ETA), we wanted to gain a clearer understanding of how many visitors actually arrived in Egypt as a result of our marketing campaigns.
Generative AI technologies
An algorithm for generating synthetic rare events of all types
