Think with Google - Pronto para a privacidade: 3 líderes de agências oferecem conselhos aos profissionais de marketing da região MENA sobre um cenário em mudança
43% of people say they'd switch from their preferred brand to a second-choice brand if the latter provided a good privacy experience. With that in mind, providing consumers with a privacy-safe shopping journey can no longer be an afterthought. So what are the most effective ways for brands to collect first-party data, deliver relevant ad experiences, and analyse and measure results with minimum gaps — all in a privacy-safe way?
