17 February 2021 In this Q+A, Dév Rishi Sahani, Nissan’s Global Head of Customer Experience Data Analytics & Reporting, chats with Pascal Coggia, Artefact Partner and UK Managing Director, to explain how the Japanese car giant has accelerated its digital transformation over the last few years and is now using data and BI Hubs to drive operational efficiencies and sales around the world.
10 February 2021 Many articles have been written about Apple’s latest iOS 14 update, and the ad restrictions it introduces. Arnaud Marro, Head of Social Media at Artefact, and Cecile Megens, Sr. Paid Media Consultant, analyse the impact on marketing performance and explain how advertisers can respond.
8 February 2021 Collecting user data is easy. However, understanding how to maximise value and respond to real-time behaviour changes is far more challenging. Jenson Jacob, Data & Analytics Manager at Artefact MENA explains why linking Adjust and Google Cloud Platform can improve data-based marketing strategies.
5 February 2021 In this article, Data Scientist Maxime Lutel sums up his learnings from the M5 sales forecasting competition, which consisted in predicting future sales in several Walmart stores. He will walk you through our solution and discuss what machine learning model worked the best for this task.
3 March 2021 Everyone talks about BERT, GPT-3, XLNet… but did you know that with some simple NLP 101 preprocessing you can already extract valuable insights from your data?
23 February 2021 Working on NLP projects? Tired of always looking for the same silly preprocessing functions on the web, such as removing accents from French posts? Tired of spending hours on Regex to efficiently extract email addresses from a corpus? Amale El Hamri will show you how NLPretext got you covered!
29 January 2021 Formulating a coherent AI strategy, and deploying value-adding and efficient use cases is a struggle for many businesses. Alexandre Thion de la Chaume, Partner, Data Consulting at Artefact, explains how these processes can be streamlined through the AI Factory model.
25 January 2021 By definition, search is one of the major levers of digital marketing. In this article, Vincent Laquerriere, Account Executive at Artefact, explains how to optimise your Google positioning strategy to stay ahead of your competitors, and how to maximise your use of Google campaign management tools by integrating data that’s important to your company.
25 January 2021 With the introduction of opt-in permissions for apps, iOS 14 will make it harder for brands to target consumers on an individual level and to measure results of marketing activities. Bobby Gray, Head of Analytics and Data Marketing at Artefact, considers the impact and explains how brands can respond using first-party data.
