How will Google’s cookieless world impact brands?
22 Jan 2020 Google’s decision to phase out third-party cookies in Chrome will change how brands target consumers. Florian Thiebaut, Consulting Director at Artefact Paris, assesses the impact.
Data Governance & Management
The Labyrinth of Lost Margin : Deconstructing the Execution Gap
Data & AI Strategy
https://www.youtube.com/watch?v=9Ek8_j6-glM AgenticAi for marketing: how to turn Ai
Artefact launches new Amazon Scheduler tool
Increasing Sponsored Ads performance by 41% through hourly campaign management
Turning Fashion Shows into Consumer Insight Generators
19 November 2019 Pascal Coggia, Artefact UK’s Managing Partner of Data and Consulting, explains how brands can use AI and data to forecast the popularity of their products and inform their marketing and operations.
TUI: How Search and Display campaigns are fuelling performance
Artefact’s Natacha Kocupyr, asks TUI France’s Audrey Durousseau, Head of Paid Traffic, and Loïc Davrinche, Director of Digital Operations, how the “brand with a smile” is riding on the crest of a performance wave.
AI for Customer Care
How leading players systematize lead discovery, scoring, and activation, at
How Artificial Intelligence Can Restore Prestige to The Press
Often perceived as a menace, AI can, on the contrary, enable the media to dedicate themselves to what comprises their true added value: investigation, perspective-taking, analysis…
The old transparency battle Vs the new world of digital media agencies
It is astonishing to see that transparency in media trading remains a major issue that still continues to hamper trust between advertisers and their media partners.
