Webinar | Making The Most of DDA in GA.
Webinar | Making The Most of DDA in GA
Many of us are interested in understanding how our media channels perform when looking beyond the last click but don’t know where to start.
Google’s free Attribution Beta holds the answers.
In this webinar, Bobby Gray, Head of Analytics at Artefact UK, explains:
- How DDA in Google analytics works.
- How to set up your tracking effectively to run analyses.
- How to kick off an initial analysis of the data to identify how channels perform when using a data-driven attribution model.
- The benefits and limitations of the platform.