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Webinar | Making The Most of DDA in GA.

1 September
14:00 – 15:00 (BST)
Bobby Gray
Head of Analytics @Artefact

Webinar | Making The Most of DDA in GA

Register Here

Many of us are interested in understanding how our media channels perform when looking beyond the last click but don’t know where to start.


Google’s free Attribution Beta holds the answers.


In this webinar, Bobby Gray, Head of Analytics at Artefact UK, explains:

  • How DDA in Google analytics works.
  • How to set up your tracking effectively to run analyses.
  • How to kick off an initial analysis of the data to identify how channels perform when using a data-driven attribution model.
  • The benefits and limitations of the platform.
Register Here

Robert Gray
Head of Analytics, Artefact UK

Bobby joined Artefact from Wavemaker, where he was responsible for analytics across a number of the media group’s key clients. Before his immersion in all things data, he spent a decade in the catering and supermarket sectors in client-side roles at Morrisons, and at Leeds City Council..