Conference

C-Vision x Artefact: CX & CMO Think Tank - New York City

The Future of Marketing

Join Amazon, Artefact, and Treasure Data for a panel discussion on Strategies for Omnichannel Excellence and AI-Powered Personalization.

Agenda

Every day, consumers engage with a myriad of platforms and channels, leaving digital breadcrumbs in their wake. And while their journeys are more complex than ever, customer expectations around personalization and privacy have increased steadily, with the majority of people now saying they expect companies to understand and anticipate their needs, and to personalize offers and experiences accordingly. To win the hearts and minds of customers it is imperative to provide them with a seamless, unified experience.

AI-based models have the power to meet and exceed those expectations. In this session, three executives will share how they’re leveraging AI-based personalization to drive sales, loyalty, customer satisfaction, and more

Who We Are

Artefact is a global leader in data & AI consulting services dedicated to transforming data into business impact across the entire value chain of organizations. We offer a comprehensive set of data-driven solutions, built on data science and AI technologies, delivering projects at scale in all industry sectors. Our 1500+ employees operate in 22 countries and we partner with 1000 clients, including 300 major brands like Samsung, L’Oréal, Orange and Sanofi.

We provide customized services from strategy to operations: data strategy, data quality and governance, data platforms, AI factories, demand forecasting, data marketing & sales, AI for call centers, Data & AI School, specialized by industry sectors with dedicated consultancy and technology support.

SPEAKERS

Amit Erande, Partner, North America – Global CDP Lead

Artefact

Irene Sibaja, Director of Global Partnerships

Treasure Data

Kevin McCurdy, Global APN Segment Lead for Consumer Goods

Amazon