Artefact was recognized today as an official Certified Composable Services Provider by Hightouch, the leading Data Activation company. Companies with this designation have been carefully reviewed and selected for their demonstrated expertise and track record in supporting the adoption of Composable Customer Data Platforms among enterprise companies.
A Composable CDP is a new technical architecture for how businesses manage and activate their customer data for marketing programs. The Composable CDP transforms an existing cloud data warehouse into the central repository of customer data in a company. This novel approach is disrupting the industry by enabling businesses to personalize emails, advertising, and other customer experiences more quickly, more cheaply, and more effectively than traditional solutions. The Composable approach achieves these results by turning a companyʼs existing data warehouse investment into the center of its marketing technology stack.
Because this is a new way of managing customer data, service providers with the skill to help enterprises adopt this approach are rare. The companies selected for recognition in this program were selected on the basis of their:
“Artefact offer end-to-end data-driven digital marketing services, from data strategy, optimized multi-media investment at each step of the conversion funnel to implementation of CDP leveraging best business use cases. Artefact are pioneering the most sophisticated use of customer data for marketing that we see today, from ultra-personalized advertising through advanced data analytics to operations at clients’ sites.” said Tejas Manohar, co-CEO and Founder of Hightouch.
“They have consistently increased the quality and impact of programs at their customers while also saving them money and time and we are recognizing them for it.”
Certified Composable Services Providers receive specialized training, access to private educational resources, elevated service levels on behalf of customers, and early access to new product innovation. They are also listed in a directory for easy identification by potential customers.
“Composable CDP is quickly become the de facto standard for customer data management at modern enterprises.” said Amit Erande, US Partner at Artefact. “Weʼre proud to be a Preferred Composable CDP Service Provider and see our partnership with Hightouch as a huge asset to our joint customers for years to come.”
More information about the Composable CDP Service Provider program is available here.
About Hightouch
Hightouch, a Powered by Snowflake Partner, is the world’s leading Data Activation platform, syncing data from warehouses directly into SaaS tools. In November, Hightouch announced $40M in Series B financing at a $450 million valuation led by ICONIQ Capital, early investors in Snowflake. Hightouch’s hundreds of customers range from fast-growing startups like Plaid, Betterment, Calendly, and Lucidchart to large enterprises like AXS, Nando’s, and Autotrader. For more information, visit www.hightouch.io.
À propos d'Artefact
Artefact est une société internationale de services autour de la data, spécialisée dans le conseil en transformation data et en data & digital marketing, dont la mission est de transformer la donnée qui créent de l’impact business en délivrant des résultats tangibles sur l’ensemble de la chaîne de valeur des entreprises.
L’approche unique d’Artefact, qui fait le pont entre la donnée et le business, permet à nos clients d’atteindre leurs objectifs business de façon dédiée et efficace. Nos 1300 employés dans 20 bureaux en Europe, l’Asie, l’Amérique du Nord, l’Amérique Latine et l'Afrique allient leurs compétences pluridisciplinaires au profit de l’innovation business des entreprises. Nos technologies de pointe en Intelligence Artificielle, nos méthodes agiles garantissent le succès des projets IA de nos clients, de la conception au déploiement, jusqu’à la formation et l’accompagnement au changement. Nous travaillons avec des marques internationales de premier rang, telles qu’Orange, Samsung, L’Oréal ou Sanofi.
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