Our approach to programmatic brings together programmatic trading, data engineering and the application of data science to deliver true multi-moment digital marketing maturity. Our Programmatic teams are made up of:
1. Programmatic Traders, who are experts in campaign management and optimisation.
2. Data Engineers, who connect and build ad tech architectures that enable the most advanced forms of execution.
3. Data scientists, who work with our programmatic traders and use Machine Learning to deliver insights, predictions and recommendations that would be impossible for a human alone to achieve.