Global Blog

Get inspired by our latest blog articles.

  • Google Marketing Live 2025: AI, Multimodal Search, and Agentic Experiences in Google, YouTube and its Advertising Solutions

    Google Marketing Live 2025: AI, Multimodal Search, and Agentic Experiences in Google, YouTube and its Advertising Solutions

    Stepping out of Google Marketing Live 2025, one thing is crystal clear: the future we’ve been discussing in abstract terms has arrived. Google is no longer just a search engine or an advertising platform; it's rapidly evolving into an AI-driven ecosystem where text, voice, video, and images converge to create a truly multimodal and increasingly agentic user experience. For all of our clients in retail, luxury, e-commerce, banking, insurance, and telecom, but also CPG and even B2B, this isn't just another wave of updates – it's a fundamental shift in how brands will connect with consumers and businesses.

    29 May 2025

  • From insight to market: The impact of AI Agents on commercial success at Sanofi

    From insight to market: The impact of AI Agents on commercial success at Sanofi

    The time has come for the pharmaceutical industry to seize the opportunities offered by artificial intelligence. At Sanofi, this transformation takes the form of a bold strategy led by Florent Edouard, Global Head of the Digital Accelerator. After an international career at AstraZeneca and Grünenthal, he carries an ambitious vision: to reposition artificial intelligence at the heart of the marketing and commercial activities of the French giant.

    28 May 2025

  • AI for sustainability: sustainable solutions in industry

    AI for sustainability: sustainable solutions in industry

    As the global regulatory pressure around sustainability in industry intensifies, one question is coming to the fore: how can companies adopt smarter and more sustainable consumption practices? Artificial Intelligence (AI) has emerged as a strategic ally in this scenario, enabling smarter decisions, optimized processes and lower carbon emissions in intensive production chains. In this article, we explore some examples of how the industry is applying AI to tackle energy challenges at scale, and how Artefact is standing out by accelerating the transition to more sustainable, efficient and data-driven operations.

    26 May 2025

  • IT/OT Convergence: The path to industrial excellence

    IT/OT Convergence: The path to industrial excellence

    Imagine a scenario where every operational data point of an industry is continuously captured, organized, scalable, and free from cyber threats. This is the concept of IT/OT (Information Technology/Operational Technology) convergence, an evolution where the synergy between data and technology optimizes efficiency, security, and innovation in manufacturing, enabling high-quality data and robust security that support reliable and strategic decisions.

    26 May 2025

  • How AI-Driven Personalization Is Powering the Next Era of BFSI Engagement

    How AI-Driven Personalization Is Powering the Next Era of BFSI Engagement

    Key insights from our webinar with Artefact, MoEngage and Treasure Data.

    We see firsthand how complex and urgent it is for BFSI organizations to evolve how they engage customers. It’s not just about going digital. It’s about going intelligent: using AI to personalize interactions, automate decisions, and build trust at every step of the customer journey.

    23 May 2025

  • Adapted and robust, AI is a partner for the future

    Adapted and robust, AI is a partner for the future

    The Artefact Research Center's mission is to foster an innovation ecosystem around AI and data by encouraging collaboration between university professors and representatives of international partner companies. The goal: cutting-edge research driven by data and the industrial applications of its partner companies.

    21 May 2025

  • Thought Leadership: Leveraging AI and Generative AI for Private Equity Success in a Volatile US Market

    Thought Leadership: Leveraging AI and Generative AI for Private Equity Success in a Volatile US Market

    The US private equity market is navigating a period of heightened uncertainty. Persistent inflation, rising interest rates, geopolitical instability, and banking sector turbulence have created a volatile macroeconomic environment.

    18 May 2025

  • Agentic AI in practice: Strategic value for digital and data marketers

    Agentic AI in practice: Strategic value for digital and data marketers

    Discover how Agentic AI is driving practical, strategic advantages for digital and data marketers. From autonomous campaign optimization to personalized customer experiences, this technology empowers your team to focus on high-impact innovation.

    15 May 2025

  • Private banking takes the lead

    Private banking takes the lead

    In the face of upheavals of all kinds, private banking plays on its values to stay the course. For its customers and to meet its own challenges, it intends to be present. That's what the Forum de la Gestion Privée 2025 is all about.

    6 May 2025

  • Marketing Measurement at Work: Learnings from Nike

    Marketing Measurement at Work: Learnings from Nike

    Learnings from Nike's marketing measurement journey emphasize the significance of a business-first mindset, the evolution of a tailored measurement toolkit, seamless integration into business processes, and fostering a data-driven culture to drive sustainable success.

    29 April 2025

  • Artificial Intelligence: Key enablers for achieving real productivity gains

    Artificial Intelligence: Key enablers for achieving real productivity gains

    Vincent Luciani, co-founder and Executive Chairman of Artefact, emphasizes that artificial intelligence (AI) must be concretely integrated into a company's collective processes, if it is to deliver real productivity gains. The entrepreneur will be taking part in the MKIA, an event organized by Maddyness and dedicated to AI, at the Salle Gaveau in Paris, on Tuesday April 29.

    28 April 2025

  • An innovator’s approach to data and AI in travel, tourism and transportation: The Bridge interview of Florent Bernard, Managing Partner at Artefact

    An innovator’s approach to data and AI in travel, tourism and transportation: The Bridge interview of Florent Bernard, Managing Partner at Artefact

    Florent Bernard is Managing Partner and Global Co-Lead of the Travel, Tourism & Transportation Practice at Artefact. Since joining the company in September 2022, he has spearheaded Artefact’s work in large-scale data transformation projects, supporting clients such as Accor, Groupe Barrière, VINCI Airports, Air France, and SNCF in redefining their data strategies.

    25 April 2025

  • Measurement, the key to a successful AI strategy

    Measurement, the key to a successful AI strategy

    No strategy is effective without measurement! Choosing projects, evaluating the performance of AI agents or the hallucinations of the machine: detailed explanations of the governance you need to put in place to stand out from the crowd thanks to artificial intelligence.

    22 April 2025

  • Artefact Benelux debuts in Best Analytics with 4.5 stars in Emerce 100

    Artefact Benelux debuts in Best Analytics with 4.5 stars in Emerce 100

    Artefact Benelux debuts with 4.5 stars in Best Analytics in Emerce 100's list of 2025. Additionally, we've been awarded 4 stars in “Best Digital Marketing Agency”.

    22 April 2025

  • The Bridge interview with Robin Doumerc, Artefact’s new CTO: turning a large entity of engineers and developers into a unified, productive, innovative team.

    The Bridge interview with Robin Doumerc, Artefact’s new CTO: turning a large entity of engineers and developers into a unified, productive, innovative team.

    In July 2024, Robin was promoted to CTO of Artefact France for his deep technology expertise and management skills. He now leads a large team of data scientists, software engineers and frontend developers, ensuring that his team is at the forefront of technology, with training and curiosity at the heart of his approach.

    16 April 2025

  • The Future of AI Is Seamless, Adaptive, and Invisible.

    The Future of AI Is Seamless, Adaptive, and Invisible.

    AI is rapidly evolving toward a future where users no longer think about models, modes, or tools. Instead, systems are becoming dynamically adaptive—automatically adjusting reasoning depth, selecting the right tools, and managing resources in real time based on task complexity.

    15 April 2025

  • The Ornithopter Problem of AI Agents: A need to think and move Beyond Human-Center Systems

    The Ornithopter Problem of AI Agents: A need to think and move Beyond Human-Center Systems

    As AI agents increasingly handle tasks like email drafting or resolving customer service issues, one challenge becomes clear: how can these agents communicate effectively - not only with humans but also with the software systems they depend on?

    15 April 2025

  • Redefining Enterprise Organization for the Agentic Wave.

    Redefining Enterprise Organization for the Agentic Wave.

    The rise of AI agents in enterprises unfolds at two levels: enhancing individual productivity through Task Agents and redefining collective workflows via Workflow Agents. While these innovations promise efficiency gains, they also introduce structural challenges. Without a well-orchestrated strategy, organizations risk an uncontrolled proliferation of agents and critical operational dependencies.

    15 April 2025

  • Rethinking Communication in an AI-Driven Ecosystem

    Rethinking Communication in an AI-Driven Ecosystem

    As AI agents increasingly take over tasks like email drafting or resolving customer service issues, we face a pivotal challenge: how do these agents communicate effectively, not just with humans but with the software ecosystems they rely on?

    15 April 2025

  • Reinventing Work: The true impact of automation and generative AI.

    Reinventing Work: The true impact of automation and generative AI.

    Generative AI is profoundly reshaping the way we work, introducing tools that automate a wide range of tasks—from coding and data analysis to content creation. These tools don’t replace human expertise; they redefine it. Experienced professionals—whether engineers, analysts, or creatives—are becoming indispensable, not for execution, but for supervising, refining, and integrating the outputs produced by these technologies.

    15 April 2025

  • The evolution of AI assistants: From embedded help to cross-system agents.

    The evolution of AI assistants: From embedded help to cross-system agents.

    The journey from simple AI assistants to powerful, cross-system agents reflects a profound shift in how businesses leverage generative AI. In 2023, the rise of embedded GenAI promised seamless integration into daily workflows, enabling users to adopt advanced capabilities without disrupting habits. Yet, high costs per user and limited customization left many questioning the value proposition of these black-box solutions.

    15 April 2025

  • Artefact UK at Advertising Week London 2025

    Artefact UK at Advertising Week London 2025

    Last week, Artefact attended Adweek London 2025, held from April 1–3 at 180 Studios. This premier event brought together over 7,000 attendees—including top brands, agencies, and tech partners—creating an exclusive platform for networking and industry collaboration. We focused our time on the Tech Stage, which meant skipping the Innovation and Creative stages.

    15 April 2025

  • Is Business Intelligence still a thing in 2025?

    Is Business Intelligence still a thing in 2025?

    Have you just come out of another meeting where the focus was discussing which number was correct, instead of debating the best paths to business success? If you answered "no," consider yourself privileged.

    11 April 2025

  • The luxury group LVMH strengthens its ties with China for AI and Cloud.

    The luxury group LVMH strengthens its ties with China for AI and Cloud.

    LVMH plays the Chinese card. At a time when trade relations with the United States are becoming increasingly complex, luxury group LVMH is highlighting the existence of digital, cloud, and AI alternatives in China to American technological solutions, which have been widely adopted by businesses and individuals in Europe.

    9 April 2025

  • Artefact stood out in the AI Agent competition.

    Artefact stood out in the AI Agent competition.

    In the recent LVMH × Alibaba Cloud AI Competition, Artefact showcased SAIA, an AI-powered sales assistant designed to seamlessly integrate into retail workflows. Built on a robust multi-layer AI architecture, SAIA enhances sales efficiency and customer engagement in luxury retail.

    1 April 2025

  • The future of Marketing Measurement: Key insights on Meridian MMM, Attribution & ROI Optimization

    The future of Marketing Measurement: Key insights on Meridian MMM, Attribution & ROI Optimization

    On the 20th of March, Artefact and Google had the pleasure of co-organizing a special event centered around the launch of Google’s latest innovation in Marketing Mix Modeling (MMM), the open-source model Meridian. This event was a unique opportunity for advertisers and marketers to explore how this cutting-edge tool can revolutionize marketing measurement and optimization.

    30 March 2025

  • AI for all: How AI Agents are hyper-personalizing enterprise software

    AI for all: How AI Agents are hyper-personalizing enterprise software

    For a long time, technology has been trying to be accessible beyond those who know how to code. This process has slowly evolved, from low-level programming languages that are very hard to understand such as assembly to more "high-level" ones that are much more similar to natural language, such as Python. Now, we are breaking the barrier to maybe reach a full "natural language" process of coding. Tools like Cursor AI already have a market cap of $100M dollars, and the term "vibe coding" is getting more and more popularized.

    26 March 2025

  • Is it necessary to hire a Chief AI Officer to be effective?

    Is it necessary to hire a Chief AI Officer to be effective?

    A Chief AI Officer: What’s the Role? Is this new position destined to disappear once AI is fully integrated into the company, or will it become a permanent fixture? Who is best suited for the role? Here are our insights.

    24 March 2025

  • Scaling GenAI in Financial Services : the value, governance and Agentic paradigm

    Scaling GenAI in Financial Services : the value, governance and Agentic paradigm

    The financial services industry is at a pivotal moment, where AI is no longer just an enabler but a key driver of competitive advantage. From automating routine processes to transforming decision-making, AI is reshaping financial institutions at an unprecedented scale.

    24 March 2025

  • AI in Luxury: Enhancing customer experience and driving growth

    AI in Luxury: Enhancing customer experience and driving growth

    The luxury sector is undergoing a profound transformation, driven by the integration of data and AI.

    20 March 2025

  • Generative AI: a race for the fittest by Edouard de Mezerac, CEO of Artefact

    Generative AI: a race for the fittest by Edouard de Mezerac, CEO of Artefact

    The adoption of Generative AI (GenAI) is unprecedented, highlighting both its transformative potential and the urgent need for businesses to adapt. Yet, most companies remain unprepared for the profound changes it brings.

    19 March 2025

  • FOS2025 Recap: Navigating AI in Search and Digital Marketing

    FOS2025 Recap: Navigating AI in Search and Digital Marketing

    FOS2025 Recap: Navigating AI in Search and Digital Marketing

    18 March 2025

  • Interview on AI Agents with Hanan Ouazan, Managing Partner and Global Lead AI Acceleration at Artefact

    Interview on AI Agents with Hanan Ouazan, Managing Partner and Global Lead AI Acceleration at Artefact

    In this episode of The Bridge by Artefact, Hanan Ouazan shares his expertise on AI Agents and their impact on automating business processes and accelerating productivity in the enterprise.

    18 March 2025

  • Friends of Search 2025 Recap: SEO Takeaways by Artefact

    Friends of Search 2025 Recap: SEO Takeaways by Artefact

    This year the Artefact Benelux SEO-team was attending Friends of Search 2025! This article will cover key SEO findings and strategies shared at the Friends of Search event, including insights on omnichannel visibility, Binance’s SEO growth, the evolving role of structured data, and the future of SEO in an AI-driven world.

    17 March 2025

  • Vincent Luciani (Artefact), intelligence without artifice

    Vincent Luciani (Artefact), intelligence without artifice

    AI may be making the headlines, but Vincent Luciani is keeping a relatively low profile. Yet his company, Artefact, is a true success story from which many entrepreneurs can draw inspiration.

    As a child, Vincent Luciani was passionate about chess. Although he often won against his little friends, he systematically lost out to the first artificial intelligences. “So, from an early age, I was confronted with AI,” smiles this pragmatist, for whom the best way to dominate it... is to create it. AI may be making the headlines, but Vincent Luciani is keeping a relatively low profile. Yet his company, Artefact, is a true success story from which many entrepreneurs can draw inspiration.

    As a child, Vincent Luciani was passionate about chess. Although he often won against his little friends, he systematically lost out to the first artificial intelligences. “So, from an early age, I was confronted with AI,” smiles this pragmatist, for whom the best way to dominate it... is to create it.

    14 March 2025

  • New approaches to reignite engagement with Chinese luxury shoppers

    New approaches to reignite engagement with Chinese luxury shoppers

    On February 27th, Artefact successfully held its third annual luxury industry sharing session. The event brought together experts from Alipay, Alibaba Cloud International, Tencent Cloud International, and representatives from leading luxury brands to explore innovative AI approaches to reignite engagement with Chinese luxury shoppers and to drive new growth in the industry.

    10 March 2025

  • AI Trends to Look out for in 2025

    AI Trends to Look out for in 2025

    As we enter 2025, artificial intelligence (AI) is transitioning from experimental research to real-world applications across industries. Below is a deeper dive into the critical trends shaping AI’s future, supported by relevant statistics and consumer-focused insights.

    7 March 2025

  • Women’s Empowerment Index: Measuring Progress for Women Around Europe

    Women’s Empowerment Index: Measuring Progress for Women Around Europe

    The fight for women’s rights has spanned centuries, marked by both significant victories and persistent challenges. A key milestone came in 1792 with Mary Wollstonecraft’s groundbreaking work, A Vindication of the Rights of Woman, which advocated for women’s education. Then the suffrage campaigns of the 19th and early 20th centuries fought vehemently to extend voting rights to women. New Zealand became the first country to grant women the right to vote in 1893, with Australia, Finland, and Norway following suit by 1913. Throughout the 20th century, feminism evolved, pushing for greater gender equality in pay, political representation, and autonomy.

    3 March 2025

  • AI Agents Are Changing How People Shop. Here’s What That Means for Brands.

    AI Agents Are Changing How People Shop. Here’s What That Means for Brands.

    The rapid adoption of AI agents has major implications for who captures value in consumer transactions—particularly who owns the end customer. In the pre-internet era, the balance of information between retailers and brands was relatively even: Retailers had access to granular, receipt-level data and brands could gather “sell-through” information across the broader market.

    3 March 2025

  • Céline Bracq and Florence Bénézit discuss the survey “Future of work with AI.”

    Céline Bracq and Florence Bénézit discuss the survey “Future of work with AI.”

    Florence and Céline talk about how AI is revolutionizing the workplace, improving productivity, creating new opportunities, and transforming the way employees collaborate.

    27 February 2025

  • Privacy, Data, and Effectiveness: The State of Digital Advertising in 2025

    Privacy, Data, and Effectiveness: The State of Digital Advertising in 2025

    Digital advertising and measurement are evolving fast, driven by privacy centric measures. These driving forces consist of changing legislation, growing awareness for data ethics, privacy enhancing browsers and hardware, developments such as Google’s Privacy Sandbox and data clean room solutions. Also, there are ‘new kids on the block’ introducing zero-party data technologies such as AI agents, customer questionnaires for data collection, personal data wallets where customers are in control of their data.

    25 February 2025

  • The Shift of Chinese Luxury Consumption Overseas: How Brands Can Leverage Data and Digitalization to Gain a Competitive Edge

    The Shift of Chinese Luxury Consumption Overseas: How Brands Can Leverage Data and Digitalization to Gain a Competitive Edge

    In the context of slow growth in the global luxury market, Chinese consumers remain a significant force. However, their consumption behavior is undergoing notable changes.

    21 February 2025

  • The Autonomy Dilemma: Humans, AI, and the Future of Work

    The Autonomy Dilemma: Humans, AI, and the Future of Work

    If your boss asks you for a critical number, and you use your company’s “Ultra Secure Internal GPT” to retrieve the information—only for the result to be incorrect—whose fault is it? The answer, as we all know, is yours for failing to validate the output. This creates a paradox: while companies push AI to accelerate decision-making, they place ultimate responsibility for AI-driven outcomes on humans. The question then becomes: What is the sweet spot between AI autonomy and human oversight?

    21 February 2025

  • Assortment Optimization with discrete choice models in Python

    Assortment Optimization with discrete choice models in Python

    Assortment optimization is a critical process in retail that involves curating the ideal mix of products to meet consumer demand while taking into account the many logistics constraints involved. The retailers need to make sure that they offer the right products, in the right quantities, at the right time. By leveraging data and consumer insights, retailers can make informed decisions on which items to stock, how to manage inventory, and what products to prioritize based on customer preferences, seasonal trends, and sales patterns.

    19 February 2025

  • What Does AI Sovereignty Really Mean?

    What Does AI Sovereignty Really Mean?

    Artificial Intelligence (AI) sovereignty is no longer a theoretical concept—it has become a critical priority for businesses and governments worldwide. On January 30th, 2024, at the Unlimitrust Campus, a dynamic conference brought together some of the brightest minds in AI to unpack the complexities and opportunities surrounding AI sovereignty.

    12 February 2025

  • Partner Spotlight: Artefact Helps Deliver Enhanced Value from Your Treasure Data CDP

    Partner Spotlight: Artefact Helps Deliver Enhanced Value from Your Treasure Data CDP

    By joining forces together, and combining the power of Treasure Data Customer Data Platform (CDP) with Artefact’s end-to-end consultancy support services, brands can generate more business value from their marketing campaigns by offering data-driven personalized experiences.

    12 February 2025

  • The state of luxury today: the transformative power of data and AI

    The state of luxury today: the transformative power of data and AI

    Edouard de Mézerac is Artefact’s Managing Partner, Global Lead of Luxury & Beauty and Global Lead of Industry Practices. He has spent much of his career in Asia, from Shanghai to Singapore, developing deep expertise in the region’s AI-driven luxury ecosystems. Significantly different from Western systems, China’s AI is defined by an abundance of data from its large population, and one-stop social media platforms like WeChat that differ from more decentralized Western models. Edouard and the Artefact teams have collaborated with many major luxury groups across China, the US, and Europe, giving a holistic view of the luxury industry.

    12 February 2025

  • Vincent Luciani, CEO and co-founder of Artefact, presented the main insights of The Future of Work with AI survey

    Vincent Luciani, CEO and co-founder of Artefact, presented the main insights of The Future of Work with AI survey

    Vincent shared positive outcomes on the benefits of generative AI boosting employee productivity and enhancing collaboration, with 92% of users reporting satisfaction.

    10 February 2025

  • Artefact and the Research Institute Odoxa unveil a groundbreaking study on the Future of Work with Artificial Intelligence

    Artefact and the Research Institute Odoxa unveil a groundbreaking study on the Future of Work with Artificial Intelligence

    Artefact, a European leader in data and AI, and Odoxa, an independent research institute, have published a pioneering study on the impact of artificial intelligence on the world of work.

    10 February 2025

  • A Complete Guide to Customer Data Platforms

    A Complete Guide to Customer Data Platforms

    In today's data-driven world, managing data about customers can be overwhelming. This is where Customer Data Platforms (CDPs) come in. A CDP helps organizations unify, analyze, and activate customer data to create more personalized experiences and drive better business decisions. In this complete guide, we’ll explore what a CDP is, how it works, and why it’s essential for modern marketing and customer engagement strategies.

    6 February 2025

  • MMM Requirements and when to look for other options?

    MMM Requirements and when to look for other options?

    Bayesian MMM can transform your company's marketing results, but not all organizations are ready. Understand the criteria for deciding.

    5 February 2025

  • Apache Paimon: A Real-Time Data Lake Framework and Its Applications | The Engine Driving Data and AI Transformation

    Apache Paimon: A Real-Time Data Lake Framework and Its Applications | The Engine Driving Data and AI Transformation

    In the era of digital transformation, enterprises continuously accumulate massive data sets with growing scale and complexity.

    5 February 2025

  • The 10 Habits of Highly Successful Data & AI Leaders in Government Entities

    The 10 Habits of Highly Successful Data & AI Leaders in Government Entities

    It’s no secret that leading a data and intelligence office in a government entity is a difficult job. This role faces numerous pressures, both internally (mainly around data availability, quality, and tech readiness) and externally (mainly compliance). While the data office is not the “owner” of the data, it usually acts as the “custodian” and is expected to facilitate information flow and value creation in the organization. In fact, ministers and leaders of government organizations ultimately measure the success of their data/ intelligence offices by the extent to which the right intelligence is available to the right decision-makers and stakeholders at the right time.

    3 February 2025

  • Why DE&I Policies Are More Essential Than Ever

    Why DE&I Policies Are More Essential Than Ever

    Diversity, Equity, and Inclusion (DE&I) are not just buzzwords or isolated initiatives — they represent fundamental pillars for any organization striving to innovate, thrive, and connect genuinely with the world around it. In times of uncertainty and societal transformation, reaffirming a commitment to DE&I is a testament to courage, vision, and responsible leadership.

    16 January 2025

  • How AI Use Cases are shaping the Future of Marketing: Insights from Artefact’s keynote at CDP World 2024

    How AI Use Cases are shaping the Future of Marketing: Insights from Artefact’s keynote at CDP World 2024

    CDP World was particularly exciting this year mainly because a huge theme of the event was around maximizing the potential of AI and GenAI in the CDP.

    18 December 2024

  • AI Breathes New Life into Clinical Trials: Perspectives and Challenges

    AI Breathes New Life into Clinical Trials: Perspectives and Challenges

    Artificial intelligence is transforming the world of clinical trials, promising to cut drug development timelines in half.

    16 December 2024

  • AI for Efficiency program : Transforming BNP Paribas Commercial Banking Through AI

    AI for Efficiency program : Transforming BNP Paribas Commercial Banking Through AI

    In a context where technological innovation is redefining standards of performance and efficiency, BNP Paribas' "AI for Efficiency" program, developed in collaboration with Artefact, stands out as an ambitious model for transforming commercial banking through artificial intelligence. This project demonstrates how a structured, value-driven approach can not only optimize processes but also address the challenges of an ever-evolving industry.

    16 December 2024

  • Orange bets on AI for network optimization, automation

    Orange bets on AI for network optimization, automation

    Artefact mentioned in this interview from Brelotte Ba, deputy CEO of Orange Middle East and Africa, by Connecting Africa, on Orange's latest AI and GenAI projects.

    11 December 2024

  • Compound AI Systems: The Future of Specialized Intelligence

    Compound AI Systems: The Future of Specialized Intelligence

    Since its explosive emergence in mid-2022, generative AI has quickly captured global attention. What initially centered on the language modality has since expanded into exciting new avenues, including image, audio, and video models. Early in 2023, speculation about the technology's potential impact on businesses across various industries grew, accompanied by exciting early adoption cases. As more developers began building solutions with these models, the general perception shifted toward the continuous emergence of newer, larger, and hopefully better versions of the most widely used models.

    5 December 2024

  • Is GenAI hype dying? – Why now is the best time to build

    Is GenAI hype dying? – Why now is the best time to build

    Generative AI is a game-changer with applications across industries. Companies are actively discussing it, venture capitalists are heavily investing, and both employees and users are captivated, making it a focal point of attention. On one side, there are optimists who believe GenAI will be as revolutionary as the internet, while on the other, pessimists argue that it’s “just another fad” with no tangible value. Pragmatists are beginning to question whether the GenAI hype is fading. This piece aims to explore these perspectives.

    4 December 2024