Global Blog
Get inspired by our latest blog articles.
Artefact’s five tips for success on Amazon
In 2016, e-commerce accounted for 8.5% of total global sales. From now until 2021, this figure is set to double, reaching almost 18%. It has become crucial for a brand to include this channel within their strategy and get to grips with how it works.
18 June 2019
How better demand prediction can cure inventory headaches
In an ideal world, businesses would know exactly how much they can sell, when and where. But building an effective demand prediction model is easier said than done, especially when the retail sector is getting increasingly fragmented.
15 June 2019
Lean AI’s response to the “seven wastes” in Artificial Intelligence projects
Artefact has adapted Lean Manufacturing methodologies in order to remedy the seven sources of waste traditionally encountered in artificial intelligence projects.
14 June 2019
Global copied – CogX Day Three
It’s a Wrap! It has been an inspiring and exhilarating last three days at CogX 2019. We’ve thoroughly enjoyed being at the global epicenter of AI and Data, speaking to future and current industry titans at our stand and taking in an immense depth of knowledge on both highly exciting prospects and deeply pressing issues that are associated with our collective future.
13 June 2019
Global copied – CogX Day Two: Data Deluge
Data deluge Day two of CogEx (or #SogEx as some wag has christened the event on Twitter in the aftermath of yesterday’s downpours), thankfully the skies have remained clear and positivity has shone through. This was apparent in today’s opening session on the main stage, ‘Transformation in the age of machines’ from Salim Ismail of OpenEXO.
12 June 2019
The seven “wastes” in Artificial Intelligence projects
Inspired by the seven « wastes » popularised in lean manufacturing, Artefact has adapted this concept to the field of artificial intelligence. This study is based on more than 30 artificial intelligence projects over the last three years.
7 June 2019
The benefits of an In-House AI Factory
The increasing understanding of and experience with artificial intelligence by organisations might seem contradictory given the lack of significant AI implementation within most enterprises.
3 June 2019
Launch an AI Factory to accelerate and create value
Artefact’s Top Tips for establishing an AI lab
2 June 2019
Consulting with focus on data and AI: Hannes Weissensteiner moves from Deloitte Digital to Artefact Germany
Artefact combines the dynamism and innovative spirit of a start-up with the professionalism of a globally active company, with a clear focus on the core topics of data and AI. We help to initiate the change process, evaluate benefits and build knowledge with our customers to create clear competitive advantages.
2 May 2019
AI & Health : Will we all be cured by AIs tomorrow ?
Fantasies are commonplace when it comes to AI. However, it is necessary to find the right environment for implementation in order to fully embed AI within the healthcare field.
3 April 2019
Is the explosion of adtechs killing media traders?
At the origin of programmatic purchases, the promise was to rely on an algorithm to buy the right ad at the right time for the right user. How? By analyzing in real time more than 40 advertising variables in a few milliseconds. If today’s purchase orders and auctions are driven by an algorithm, what is the purpose of the media trader if not to press a button to launch a campaign?
25 November 2018
Facebook Attribution: the game changer of your social and cross channel strategies
Launched in beta version in March 2017, Facebook’s Attribution solution allows advertisers to analyze the impact of their Facebook campaigns on their overall digital performance. Since October 22nd, Facebook has opened its use to all advertisers in France. Artefact’s Social Ads team had the chance to be one of the 3 Facebook Attribution beta test agencies in France.
5 November 2018
How to use Tensorflow and its related open source contributions to build a tailor-made product recognition model
Imagine that you are the director of a new high-tech start-up, looking to sell a brand new product (a new IoT device let’s say) to the market. You participated in many conferences, exhibitions and demos in order to communicate about your product in advance and raise awareness. The direct impact you expect is that the sales of your product, once released, could be high enough to match your objectives.
26 October 2018
