Global Blog
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Launch an AI Factory to accelerate and create value
Artefact’s Top Tips for establishing an AI lab
2 June 2019
Consulting with focus on data and AI: Hannes Weissensteiner moves from Deloitte Digital to Artefact Germany
Artefact combines the dynamism and innovative spirit of a start-up with the professionalism of a globally active company, with a clear focus on the core topics of data and AI. We help to initiate the change process, evaluate benefits and build knowledge with our customers to create clear competitive advantages.
2 May 2019
AI & Health : Will we all be cured by AIs tomorrow ?
Fantasies are commonplace when it comes to AI. However, it is necessary to find the right environment for implementation in order to fully embed AI within the healthcare field.
3 April 2019
Is the explosion of adtechs killing media traders?
At the origin of programmatic purchases, the promise was to rely on an algorithm to buy the right ad at the right time for the right user. How? By analyzing in real time more than 40 advertising variables in a few milliseconds. If today’s purchase orders and auctions are driven by an algorithm, what is the purpose of the media trader if not to press a button to launch a campaign?
25 November 2018
Facebook Attribution: the game changer of your social and cross channel strategies
Launched in beta version in March 2017, Facebook’s Attribution solution allows advertisers to analyze the impact of their Facebook campaigns on their overall digital performance. Since October 22nd, Facebook has opened its use to all advertisers in France. Artefact’s Social Ads team had the chance to be one of the 3 Facebook Attribution beta test agencies in France.
5 November 2018
How to use Tensorflow and its related open source contributions to build a tailor-made product recognition model
Imagine that you are the director of a new high-tech start-up, looking to sell a brand new product (a new IoT device let’s say) to the market. You participated in many conferences, exhibitions and demos in order to communicate about your product in advance and raise awareness. The direct impact you expect is that the sales of your product, once released, could be high enough to match your objectives.
26 October 2018
