DEEZER利用Google Analytics for Firebase将谷歌广告的付费订阅率提高了28%，而且CPA更低。

Deezer is a streaming platform that connects 16 million monthly active users in over 180 countries to one of the world’s largest and most diverse music streaming catalogs. Deezer wanted to test new products and app solutions in order to offer its users the best experience and improve its conversion rate.

Deezer decided to use Google Analytics for Firebase (GA4F) as a tool for unlocking long-term value (LTV) possibilities because of its value-based bidding and audience features. Deezer tested GA4F in Brazil, which is one of its biggest markets, and agreed on a manual GA4F implementation roadmap starting with top-tier markets such as Brazil, followed by Germany and France.

Partnering with Artefact: Artefact helped build the roadmap to address conversion events duplication, supported pre and post-test monitoring, and minimized campaign changes during the test launch in Brazil.

与现有的移动测量解决方案相比，Deezer在谷歌广告上的转换率提高了14%，付费订阅增加了28%，而每次获取成本（CPA）却降低了5%。这家流媒体公司还看到GA4F和其内部报告渠道之间的差异率降低。在将其顶级账户迁移到GA4F后，Deezer将专注于提高其应用活动的长期价值。

“Google Analytics for Firebase offered a direct answer to our lifetime value objectives and new optimization possibilities.”

Guylain Meykiechel – Head of Global Media Strategy at Deezer