Global Blog

Thought Leadership: Leveraging AI and Generative AI for Private Equity Success in a Volatile US Market

The US private equity market is navigating a period of heightened uncertainty. Persistent inflation, rising interest rates, geopolitical instability, and banking sector turbulence have created...

Agentic AI in practice: Strategic value for digital and data marketers

Discover how Agentic AI is driving practical, strategic advantages for digital and data marketers. From autonomous campaign optimization to personalized customer experiences, this technology empowers...

Private banking takes the lead

In the face of upheavals of all kinds, private banking plays on its values to stay the course. For its customers and to meet its...

Marketing Measurement at Work: Learnings from Nike

Learnings from Nike's marketing measurement journey emphasize the significance of a business-first mindset, the evolution of a tailored measurement toolkit, seamless integration into business processes,...

Artificial Intelligence: Key enablers for achieving real productivity gains

Vincent Luciani, co-founder and Executive Chairman of Artefact, emphasizes that artificial intelligence (AI) must be concretely integrated into a company's collective processes, if it is...

An innovator’s approach to data and AI in travel, tourism and transportation: The Bridge interview of Florent Bernard, Managing Partner at Artefact

Florent Bernard is Managing Partner and Global Co-Lead of the Travel, Tourism & Transportation Practice at Artefact. Since joining the company in September 2022, he...

Measurement, the key to a successful AI strategy

No strategy is effective without measurement! Choosing projects, evaluating the performance of AI agents or the hallucinations of the machine: detailed explanations of the governance...

Artefact Benelux debuts in Best Analytics with 4.5 stars in Emerce 100

Artefact Benelux debuts with 4.5 stars in Best Analytics in Emerce 100's list of 2025. Additionally, we've been awarded 4 stars in “Best Digital Marketing...

The Future of AI Is Seamless, Adaptive, and Invisible.

AI is rapidly evolving toward a future where users no longer think about models, modes, or tools. Instead, systems are becoming dynamically adaptive—automatically adjusting reasoning...

Redefining Enterprise Organization for the Agentic Wave.

The rise of AI agents in enterprises unfolds at two levels: enhancing individual productivity through Task Agents and redefining collective workflows via Workflow Agents. While...

Rethinking Communication in an AI-Driven Ecosystem

As AI agents increasingly take over tasks like email drafting or resolving customer service issues, we face a pivotal challenge: how do these agents communicate...

Reinventing Work: The true impact of automation and generative AI.

Generative AI is profoundly reshaping the way we work, introducing tools that automate a wide range of tasks—from coding and data analysis to content creation....