Powering your call centre with artificial intelligence

3 June 2021 Learn how to improve customer satisfaction and create added-value using Google Contact Center AI. Read about the key outcomes of the webinar on March 30th presented by Matthieu Myszak - Data Consulting Director, Artefact and Julien Tribout - Sales Lead Google Contact Center AI.

2022-05-15T11:09:01+01:003 June 2021|

Data Analysts: Feeding creatives with contextual Data

23 February 2021 Where data was once used only to measure performance, revenue goals and conversion rates, today, companies with solid historical data can also use it as input for content creation. Daniel de Vos, Manager Data & Analytics at Artefact Netherlands explains how.

2022-05-15T11:09:46+01:0012 March 2021|

Sales forecasting in retail: what we learned from the M5 competition

5 February 2021 In this article, Data Scientist Maxime Lutel sums up his learnings from the M5 sales forecasting competition, which consisted in predicting future sales in several Walmart stores. He will walk you through our solution and discuss what machine learning model worked the best for this task.

2022-05-15T11:10:00+01:008 March 2021|

How can data enhance search strategies and boost ROI?

25 January 2021 By definition, search is one of the major levers of digital marketing. In this article, Vincent Laquerriere, Account Executive at Artefact, explains how to optimise your Google positioning strategy to stay ahead of your competitors, and how to maximise your use of Google campaign management tools by integrating data that’s important to your company.

2022-05-15T11:10:15+01:0025 January 2021|
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