The power of first-party data: Driving the future of data-driven marketing
This is Part 1 of a two-part series on how to effectively leverage first-party data in marketing. In this part, we clarify definitions...
Unlock the potential of AI in marketing: From customer insights to automated campaigns
Thanks to the launch of generative AI tools like ChatGPT, AI in marketing has been the hottest of topics for the past year.
Privacy-ready: 3 agency leaders offer MENA marketers advice on a changing landscape
Rahul Arya wrote an article for Think with Google about privacy in the ever-evolving digital landscape, as maintaining privacy becomes...
Demystifying the Data Mesh: Accelerating Business Value for Financial Services
Despite data mesh fast becoming a buzzword in the financial services industry, it remains shrouded in mystery.
CDP is the Key: Unlocking the Value of Customer Data in Banking and Insurance
In today's data-driven world, customer data has become a strategic asset for businesses across various industries. Retail banks and...
Measuring true marketing ROI while navigating the cookieless world
Experts and thought leaders on both artificial intelligence, digital marketing and data science shared their thoughts on the new dawn of AI.
Accelerate your global first-party data strategy by standardising data measurement and consent
Learn how to effectively collect and utilise first-party data at scale and unlock the full potential of your organisation's data.
The Power of AI Language Models in Search Engine Marketing & Optimisation
Search engines have been a staple in the digital landscape for over two decades and with the integration of AI language modelling, their role in providing relevant information is expected to grow even further.
Four Steps to Attain Fan Insights Through Advanced Data Marketing
What if we could gather informations about sports fan to learn what they like and prefer about their favorite teams, players?
