AI & GenAI Factory
An algorithm for generating synthetic rare events of all types
Data Platform
An algorithm for generating synthetic rare events of all types
Marketing Analytics
The Allure of AI-Driven Advertising Meta’s initiative aims to simplify
Data For Sustainability
An algorithm for generating synthetic rare events of all types
Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations
Customer Data Platforms (CDPs) are one of the key technological enablers for staying competitive in a rapidly evolving industry landscape. CDPs aggregate, segment, and leverage data from multiple sources to create a 360-degree view of the customer. As a result, organizations can deliver targeted marketing strategies and seamless, loyalty-building user experiences.
Navigating the New Era of Cookieless Advertising
The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing as the cookie apocalypse begins.
From CDP to GPT: Building Your Future Consumer Engagement Strategy Now
The Artefact Singapore data & AI consulting team, with our Tech Partner, Treasure Data, a leading solutions provider of Customer Data Platform (CDP), took part in the Digital Marketing World Forum (DMWF) - Asia. They shed light on the transformative power of AI and Gen AI in marketing practices, and illustrated some concrete CDP use cases for ultra-personalized consumer targeting to maximise ROI of marketing campaign investments.
How we handled profile ID reconciliation using Treasure Data Unification and SQL
In this article we explain the challenges of ID reconciliation and demonstrate our approach to create a unified profile ID in Customer Data Platform, specifically Treasure Data. Data was gathered from an offline Data Warehouse and online web site tracking.
Pushing the boundaries of experimentation and measurement with innovative new modeling techniques
Emmanuel Malherbe, Head of Research Center at Artefact, met recently with Sid Mohan, Director Data Science & Global Lead for Causal AI Research & Marketing Mix Modelling at Artefact, to talk about marketing measurement.
