AI语言模型在搜索引擎营销和优化中的力量
Search engines have been a staple in the digital landscape for over two decades and with the integration of AI language modelling, their role in providing relevant information is expected to grow even further.
通过高级数据营销获得粉丝洞察力的四个步骤
如果我们能收集体育迷的信息，了解他们对自己喜欢的球队、球员的喜好，会怎么样？
Podcast: MROI | A new data-driven approach to measuring on and offline campaigns
合伙人兼数据营销业务负责人Florian Thiebaut在Intuiti创建的播客 "Les 5 minutes data "中谈到了MROI。
Interview of Florian Thiébaut “CDPs, platforms used for data centralisation and audience segmentation, become the norm”
浏览器中的第三方cookie收集结束仅几个月后，CDP就已经赢得了他们的地位 - Florian Thiébaut
以消费者至上的心态促进用户的获取和保留
在这个竞争激烈的市场中，赢得观众的关注并推动用户的获取和保留的能力是非常重要的。
消费者注意力及其对付费媒体的重要性
Our attention spans are rapidly diminishing. In a little over a decade, the average human attention span dropped from 12 to eight seconds (Microsoft, 2015). Even goldfish have longer attention spans: they can concentrate for an average of nine seconds! And these are results from a seven-year-old study; the situation’s probably even worse today.
Unleash the power of first-party data with a Customer Data Platform
The digital media landscape is changing and requires a new approach. Read how a CDP can help you turn first-party data into relevant actions in this article.
CDPs and the Business of Data in Sports and Entertainment
In the sports and entertainment industry, data is collected from thousands of different consumer touchpoints 24 hours a day, every day.
Revitalise your Marketing Measurement in the era of Privacy (or) for better decision making
Causality Models are the future of marketing. Register for our event to learn how to implemend such a model and to see how Artefact implemented these models for clients.
