14 December 2020 With the introduction of opt-in permissions for apps, iOS 14 will make it harder for brands to target consumers on an individual level and to measure results of marketing activities. Bobby Gray, Head of Analytics and Data Marketing at Artefact, considers the impact and explains how brands can respond using first-party data.
25 November 2020 Marketers have longed to be able to track when, where and how their consumers are interacting with their brands — online and offline. Tools like Facebook Attribution can help brands take a critical step forward in their understanding, says Arnaud Marro, Head of Social Media at Artefact France.
25 November 2020 In this article, Artefact’s Senior Data Scientists Kasra Mansouri and Camille Le Gonidec explain how to create a data science product with limited data and high business constraints. Find out how they were able to reduce product stock outs in hypermarkets with Time Series modelling.
25 November 2020 In this article, Amale El Hamri, Senior Data Scientist at Artefact France explains how to train a language model without having understanding the language yourself. The article includes tips on where to get training data from, how much data you need, how to preprocess your data and how to find an architecture and a set of hyperparameters that best suit your model.
25 november 2020 At Artefact, we are so French that we have decided to apply Machine Learning to croissants. This first article out of two explains how we have decided to use Catboost to predict the sales of “viennoiseries”. The most important features driving sales were the last weekly sales, whether the product is in promotion or not and its price. We will present to you some nice feature engineering including cannibalisation and why you sometimes need to update your target variable.
25 November 2020 Call centers advisors are starting to see NLU emerging in their day to day lives, helping them answering customers’ requests more easily. For a tool to do that, it must be able to recognize at the same time the customer request and its characteristics, in other words, an intent and named-entities.
24 November 2020 This October, Artefact hosted a webinar with home insurance company HomeServe to discuss how speech analytics is helping the company improve its customer experience and boost business performance. In these extracts, Mickael Loreau, Innovation and Products Director at HomeServe, chats with Artefact Data Consulting Director Matthieu Myszak and Hanan Ouazan, Director – Data Science VP, about the progress they have made so far.
29 October 2020 This summer, big brands boycotted Facebook over allegations it was profiting from hate speech — putting many smaller brands under pressure to follow suit. To avoid such difficult decisions in future, smaller brands should start building more diverse social media strategies says Jack Harrington, Paid Social Manager at Artefact UK.
28 October 2020 Data platforms have revolutionised how brands store, analyse and use data — but to use them more efficiently they need to start embedding data governance as code, writes Justine Nerce, Data Consulting Director, and Jean-Baptiste Charruey, Manager Data Engineering, at Artefact.
