Including ethics best practices in your Data Science project from day one
27 July 2021 Here are some guidelines to build trustworthy machine learning solutions without falling into ethical pitfalls.
Walkthrough Amazon’s new attribution tool (still in beta)
11 July 2021 A really promising tool for manufacturers with a strong Amazon product presence that aims at improving media performance and increasing revenue through holistic ROI measurement.
From marketing personas to media activation: from theory to reality, reconciliation can’t be improvised
7 July 2021 Reconciliation between theory and reality, or between persona types and their effective targeting via media activation tools such as Google Ads or Facebook Ads, can pose serious issues and lead to a loss of media investment profitability.
5 good reasons to use SA360 for SEA campaigns in 2021
1 July 2021 SEA management has changed a lot in the last few years, evolving from time-consuming manual to increasingly automated. Many tools have been marketed to improve and accelerate account management.
How to deploy and secure your Streamlit app on GCP?
28 June 2021 Streamlit is a great tool to create beautiful data applications quite easily but when it comes to deploying them and making them accessible, it can be more complicated for non-specialists. In this article we aim at presenting our journey to deploying our application on GCP ensuring a restricted access to specific people. We implemented two solutions: one with Cloud Run, the other with App Engine and we chose to keep App Engine for its ease of securing the application with IAP (Identity-Aware Proxy).
Retailers: it’s time to enter the Unified Commerce era
22 June 2021 Shopping for gifts is a struggle for me. Especially when it comes to gifting my mom. A couple of weeks ago, I was looking for some ideas for her birthday. As usual, I was late and as usual, I was pretty uninspired.
Data-driven marketing: the rise of the customer data platform
21 June 2021 Data-Driven Marketing | This seems the perfect moment for the widespread adoption of Customer Data Platforms or CDPs.
Think with Google article | Google Talk Series at Vivatechnology 2021 – Data intelligence: turning data into value
21 June 2021 The potential for transforming data into value through product, service or process innovation is immense, and companies that succeed in doing so outperform their competitors. Yet, only 30% of data-driven transformation projects achieve their objectives, often stumbling on scaling up.
Applying machine learning algorithms to satellite imagery for agriculture applications
14 June 2021 A step-by-step guide on how to detect, outline and classify farm plots on satellite images. This article is part of a 2-article series about satellite images processing applied to agriculture.
