AgenticAi for marketing: how to turn Ai investment into up to 50% time efficiency gains

1- The Ai paradox: why your generative AI Investment isn’t hitting the bottom line

Many marketing leaders today share a familiar frustration. You’ve invested heavily in Generative AI tools like ChatGPT or various co-pilots, successfully equipping your staff with advanced capabilities.

Yet, the promised revolution in operating costs, top-line growth, or bottom-line performance remains elusive.

This is the AI Paradox.

The reason is simple: most AI tools today only address the “thinking” part of the process, leaving the crucial “acting” and operational steps manual and siloed.

To bridge this gap and unleash true business value, we need to move beyond simple Generative AI and embrace Agentic AI.

2- What is exactly AgenticAi?
An AI Agent is a powerful combination of a LLM and a RPA engine. It has the ability to think and act.

At Artefact, we distinguish between two types of agents, each with unique value propositions:

  • 1. Task Agents (or Interface Agents): Augmenting employees
    • Function: These agents integrate directly into an employee’s workstation to automate individual, repetitive tasks.
    • Value: They accelerate execution by 5 to 30% depending on the role , creating an “invisible workforce augmentation”. This frees up your teams to focus on high-value, strategic work.
    • KPIs impacted: Individual time saved and employee satisfaction.
  • 2. Workflow Agents (or Autonomous Agents): Rewiring business processes
    • Function: These multi-agent systems coordinate multiple tasks across different teams and functions, effectively re-engineering an entire workflow.
    • Value: By connecting different systems and teams , they reshape complicated processes and deliver cost reduction, time savings at scale, and higher quality outputs.
    • KPIs impacted: Cost reduction, time savings at scale, and higher quality (leading to increased sales).

3- Reshaping the marketing campaign process – from weeks to days

The single most impactful use case for Agentic AI is rewriting core business processes. Consider the end-to-end marketing campaign process, which involves multiple teams (CRM, Media, Creative) and can take from 6-7 weeks to up to 16 weeks.

By implementing an Agentic Process, you can shrink the average campaign lifecycle to just ~3 weeks and achieve a strong acceleration:how agents can support teams

The value is clearly derived from the complete process redesign powered by Agents, not just employee augmentation.

4- The AI-augmented CDP

For Agentic AI to function effectively and reliably, it must be anchored in a robust data foundation: the Customer Data Platform.

Artefact is a pioneer in Generative AI use case delivery to augment your CDP and maximize value.
We are proud to have co-authored a study on the AI-augmented CDP with Treasure Data, demonstrating our deep expertise.

Read our latest white paper on this topic:

Artefact x Treasure Data – Why do CDPs matter more than ever ?

Our experience, drawn from 100+ CDP projects over 8+ years , focuses on using the CDP to

  • Connect the entire consumer data ecosystem.
  • Build a 360 customer view and generate rich insights.
  • Power the Audience Engine for smarter decisioning and hyper-personalized activation.

By supercharging this CDP flywheel with AI, you ensure you’re showing the right product and building the right strategy faster than before.

5- Reshaping your operating model: The path to 50% efficiency

While Agents drive efficiency gains at the task level, achieving the maximum up to 50% time efficiency requires restructuring and organizational change.

We help our clients redefine their operating models with new, integrated mandates to de-silo functions and maximize AI benefits:

  • Integrated activation planner mandate: Merges Media & Advertising, CRM, and Digital Marketing teams into a joint mandate to ensure seamless cross-channel alignment.
  • ACP supply chain owner mandate: Unites Brand Management, CMI, and Product Marketing teams to de-silo the three critical supply chains (Product, Audience, and Contents) ensuring cross-funnel alignment.

This holistic transformation from technology adoption to process redesign and organizational restructuring is how you realize a true, measurable business impact.

Key figures on Artefact

We are a global pure player with:

  • 2,000 employees worldwide.
  • Over 100 GenAI Use Cases launched, with 50+ fully industrialized.
  • 70+ technology partnerships , including major AI and cloud providers like Google Cloud, AWS, Microsoft Azure, IBM Cloud, and Meta.
  • A client base that includes 100+ global Fortune 500 clients across CPG, Retail, Telco, Healthcare, and Hospitality