Global Blog
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Is Preference Alignment Always the Best Option to Enhance LLM-Based Translation? An Empirical Analysis
Neural metrics for machine translation (MT) evaluation have become increasingly prominent due to their superior correlation with human judgments compared to traditional lexical metrics
3 December 2024
Unleashing the power of AI in Clinical Trials: Key Insights from PFIZER and ARTEFACT – AI for Health Summit
The discussion revolved around the transformative role of AI in clinical trials, supported by insights from Pfizer and Artefact, and highlighted in their collaborative white paper. It showcased concrete use cases, ecosystem mapping, and challenges to scaling AI innovations.
29 November 2024
SANOFI, AWS, IKTOS, ELAIA and MIND GROUP at AI for Health – The generative AI revolution for drug discovery
This roundtable explored the transformative role of GenAI in drug discovery, highlighting its potential to optimize processes, accelerate timelines, and foster collaboration in the pharmaceutical industry.
29 November 2024
ROCHE, PULSELIFE and SALESFORCE at the AI for Health Summit – Omni-channel engagement of HCPs in the Age of GenAI
The roundtable focused on the transformative potential of AI and (GenAI) in omni-channel engagement for healthcare professionals (HCPs). The discussion explored how AI reshapes interactions, drives personalized experiences, and enhances processes across clinical trials, marketing, and patient engagement.
29 November 2024
PFIZER at the AI for Health Summit – AI: On a mission to make drug development faster and smarter
Pfizer is leveraging AI to revolutionize drug development. AI is viewed as a game-changer, impacting every stage of the pharmaceutical process, from preclinical research to patient access and manufacturing, with both operational and transformative applications.
29 November 2024
Leaders’ POV: Accelerating drug innovation through AI at SERVIER – AI for Health Summit
Servier has approached AI adoption in two phases. Initially, an opportunistic approach focused on proving AI's potential through specific use cases, especially in collaboration with R&D teams.
29 November 2024
AMGEN, BIOGEN, Johnson & Johnson, USE&SHARE, APHP at the AI for Health Summit – Strategic vision for rare diseases
This roundtable at the AI for Health Summit 2024 focused on the use of health data and artificial intelligence to address diagnostic delays and impasses for rare diseases. With contributions from key players in research, healthcare, and industry, this discussion emphasized the need for collective mobilization to enhance the lives of over 3 million patients in France affected by rare diseases.
27 November 2024
Revolutionizing Drug Development: Unleashing the Power of Artificial Intelligence in Clinical Trials
Read the synthesis of Artefact's report and discover insights from healthcare and pharma companies, like Servier, Pfizer, Johnson & Johnson, Google, Elaia, Inato, Klineo, Deemea, and Naaia.
27 November 2024
Market Data Costs Are Rising in Financial Services – Here’s How to Get Them Under Control
With market data costs soaring—some firms reporting increases of up to 50%—controlling these expenses has become a strategic priority for financial services organizations.
27 November 2024
Transforming Customer Relationships with CEPs: A Game Changer for Businesses
Today’s businesses face the challenge of building personalised connections with customers across multiple channels. A Customer Engagement Platform (CEP) is designed to simplify this by centralising and streamlining customer interactions, creating consistency and fostering stronger relationships. By unifying data and facilitating real-time engagement, CEPs enable companies to deliver tailored, impactful experiences that build loyalty and drive growth.
26 November 2024
Unveiling the Path: Why Data Lineage is Crucial for Building Effective AI Products
In today's data-driven world, understanding the journey of data—from its origin to its final destination—is more crucial than ever. This capability, referred to as data lineage, provides a comprehensive view of how data flows through an organization, detailing its transformations and dependencies along the way.
21 November 2024
The Sound Shift: How Generative AI is Redefining the Music Industry’s Business Model
The first documented live performance blending generative AI and a musician took place in November 2022, when pianist David Dolan (Guildhall School of Music and Drama) improvised in dialogue with a semi-autonomous AI system designed by composer Oded Ben-Tal (Kingston University). This groundbreaking concert demonstrated the creative possibilities of AI as a collaborative partner in music.
20 November 2024
Revolutionizing policy drafting with generative AI: a case study
In industries where compliance and policy management are critical, drafting and maintaining up-to-date policies is a vital yet time-consuming task. Traditionally, organizations have relied on a manual process for researching competitors' policies and creating their own. This involved labour-intensive web searches, data extraction, and content organisation in spreadsheets, followed by drafting documents from scratch.
8 November 2024
Marketing Mix Modeling in Pharmaceuticals: challenges and solutions
Marketing Mix Modeling (MMM) has long been a valuable tool across industries for data-driven decision-making. Recently, it has gained renewed attention in healthcare and pharmaceuticals as a means of addressing critical questions.
7 November 2024
RISE to success: a data-driven approach for new launch product buying
Effective category and product management are crucial to the fashion and apparel industry, directly impacting sell-through rate — a key inventory management KPI and a major driver of overall sales. Optimising sell-through and minimising excess inventory begins with the product buying process.
7 November 2024
Artefact, Tencent Cloud, and Alipay lead the way in AI for tourism
Artefact, in partnership with Tencent Cloud (International) and Alipay (International), hosted a seminar entitled "AI FOR TOURISM, Harnessing The Power of AI and Data for Travel & Hospitality" at its Shanghai office on 22 October. The event focused on enhancing the service experience for Chinese tourists through AI and data technology, and brought together travel and hospitality brands, including hotels, airlines, resorts, tourism boards and travel retail.
6 November 2024
Shaping data strategy through a comprehensive assessment of data maturity
In the dynamic landscape of modern business, data has emerged as a cornerstone of success, driving innovation and informing decision-making. Yet, the mere accumulation of data is not enough; organizations must develop the capabilities to leverage its full potential.
15 October 2024
Choice-Learn: Large-scale choice modeling for operational contexts through the lens of machine learning
Discrete choice models aim at predicting choice decisions made by individuals from a menu of alternatives, called an assortment. Well-known use cases include predicting a commuter’s choice of transportation mode or a customer’s purchases.
7 October 2024
Placing AI at the core of business strategies: A technological and human transformation
AI has the potential to enhance companies' growth prospects, but its deployment within organizations requires strong business and technological expertise, as well as the establishment of dedicated data and AI governance. Insights from three experts from consulting firm Artefact.
4 October 2024
The great data platform race: Why your AI strategy might be missing the mark
Remember Business Objects? If you do, you might see where I'm going with this. We're heading into a period where Large Language Models (LLMs) capable of building business-level software will become increasingly commoditized. It's an impressive technological feat, sure, but it's also a potential race to the bottom. Why? Because while everyone's busy showing off their latest AI parlour tricks, they're missing the real goldmine: the data itself.
22 September 2024
The era of generative AI: What’s changing
The abundance and diversity of responses to ChatGPT and other generative AIs, whether skeptical or enthusiastic, demonstrate the changes they're bringing about and the impact they're having far beyond the usual technology circles. This is in stark contrast to previous generations of AI, which were essentially predictive and generally the subject of articles or theses confined to the realm of research and innovation.
21 September 2024
Demystifying brand and long term effect measurement in Marketing Mix Modelling
Did you recently make a significant purchase, like a new phone, car, furniture or even jewellery? If yes, then you are probably not buying them again right now, nor will you for quite a while. According to research performed by the Ehrenberg- Bass Institute for Marketing Science (2021) there is a 95-5 rule in marketing, which means that in general 5% is in-market at any given time. In other words, 5% of consumers are ready to buy at this moment.
20 September 2024
SODEXO, L’OREAL and NAAIA at the Adopt AI Summit by Artefact – The importance of trustworthy AI
The round table highlighted that trust in AI is essential for its implementation and adoption. This includes legal regulation, model reliability, and users' subjective trust. Without this trust, AI adoption cannot materialize.
19 September 2024
Generative AI: companies face the challenge of industrialization
PoCs in generative AI have proliferated, mainly in large companies. But few initiatives have been industrialized due to their complexity. Hanan Ouazan, Partner and Generative AI lead at Artefact, takes stock of the situation and looks at ways to improve in this article by Christophe Auffray, journalist at LeMagIT.
17 September 2024
SAVENCIA GOURMET and ELECTROLUX PROFESSIONAL at the Adopt AI Summit by Artefact – Why does the acculturation of people matter for successful AI adoption
The discussion highlighted the significant challenge of AI adoption, noting that over 70% of digital and AI transformations fail due to poor data governance, quality processes, and cultural adoption. Both companies stressed the importance of embracing AI to stay competitive and ensure long-term survival. AI is essential for all sectors, with 80% of global marketers using it to enhance customer experience. The gap between AI leaders and laggards is expected to be wider than in previous digital transformations.
17 September 2024
Four elements to consider when selecting the right retail media network for your advertising efforts
In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with mediarithmics, Zitcha, and Artefact, we explored why RMNs are so valuable for advertisers and, crucially, how to select the right RMN to maximize results.
3 September 2024
The holistic measurement puzzle: Navigating the complex landscape of Marketing ROI
Measuring and optimizing marketing ROI is a challenge for many companies, with 70% of marketing executives struggling to do so effectively.
30 August 2024
How does generative AI create more personalized marketing?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan Ouazan, Partner Data Science & Lead Generative AI at Artefact, had to say at Hubforum 2023.
30 August 2024
Framework Solutions: Empowering Clients for Seamless AI Governance Compliance
Explore our 4-step framework for building a strong AI governance foundation while ensuring compliance and maximize the benefits of AI for your organization. This is the second article in our two-part series on AI data governance. The first article, Navigating the data governance landscape: Decoding AI governance, discussed the importance of designing and deploying compliant AI solutions for enterprises and why business leaders need to be proactive if they are to position their organizations as leaders in responsible AI adoption.
30 August 2024
AI powered pricing strategies in the property sector
Build-to-rent (BTR) buildings represent a fast growing trend in the real estate sector, characterised by properties specifically constructed for long-term rental rather than sale. These developments cater to a growing demographic of renters, including young professionals, families, and downsizing retirees, who prioritise convenience, flexibility, and a professionally managed building.
30 August 2024
Think with Google – How the Egyptian tourism authority used AI to measure the real impact of their ad campaigns
One of the biggest challenges travel marketers face today is measuring the real impact of their ad campaigns. That’s because most travellers book their holidays independently or through online travel agents. At the Egyptian Tourism Authority (ETA), we wanted to gain a clearer understanding of how many visitors actually arrived in Egypt as a result of our marketing campaigns.
29 August 2024
Consumer data collection in China: How can brands learn what they need to know?
The most common question people ask Edouard de Mézerac, Artefact APAC CEO, is what kind of data a company or brand can access about consumers in China. Many people believe that China is completely closed. But it turns out that this is not the case. If you look at the digital ecosystems and where Chinese consumers actually are, there are three types of ecosystems and three levels of openness.
26 August 2024
AI and Competitiveness: Five Predictions for Retail by 2030
Jérôme Petit, Managing Partner & Global lead Retail at Artefact, examines the uses of AI to see how it will serve retail by the year 2030.
25 August 2024
RENAULT GROUP, EUROPCAR MOBILITY GROUP & GOOGLE CLOUD at AI for Industry by Artefact – AI for Automotive
Key learnings from the panel discussion with Rodolphe Gelin, Expert AI and Robotics at Renault Group, Vincent Cadoret, Chief Data and Analytics Officer at Europcar Mobility Group, and Franck Bonnay, Key Account Executive at Google Cloud.
8 August 2024
DELL TECHNOLOGIES, NVIDIA & SODERN at AI for Industry by Artefact – AI in the industry: from challenges to success
Key learnings from the panel discussion with Wojciech Janusz, EMEA Data Science and AI for Industry Specialist at Dell Technologies, Hakim Dridi, Industrial Technical Community Lead - Office of the CTO Ambassador at Dell Technologies, Pierre-Yves Le Morvan, Industrial and Manufacturing Lead for France at Nvidia, and Mickaël Meunier, CTO at Sodern (Ariane Group).
8 August 2024
NAVAL GROUP, GICAN, DELFOX & ÆGIR at AI for Industry by Artefact – AI for operational superiority
Key learnings from the panel discussion with Sébastien Rousset, Chief AI Officer at Naval Group, Alice Memang, Co-founder & COO at Delfox for Autonomy, Mikael Volut, Founder of Aegir, and Timothée Moulinier, Research and Development, Innovation and Digital Delegate at Gican.
8 August 2024
AI for Industry at DECATHLON – AI for Industry Summit by Artefact
Key learnings from the keynote by Milton Martinez Luaces, Vice-President of Data - Value Chain at Decathlon, at the AI for Industry Summit by Artefact.
8 August 2024
GRDF, SALESFORCE & BACK/FUTURE at AI for Industry by Artefact – AI Energy: Transformation and acceleration
Key learnings from the panel discussion with Ronan Tallec, Sales Director Energy & Utilities at Salesforce, Nezar El Hjiri, Data Scientist - DataLab at GRDF, and Severin Duc, Founder of Back/Future & PhD in History.
8 August 2024
AIR LIQUIDE, RENAULT GROUP & SAFRAN at AI for Industry by Artefact – Setting up and adopting trusted AI
Key learnings from the panel discussion with Fabien Mangeant, Chief Data & AI Officer at Air Liquide, Rodolphe Gelin, Expert AI and Robotics at Renault Group, and Dabuek Duclos, Scientific Director Digital Sciences and Technologies Department at Safran, at the AI for Industry by Artefact Summit.
8 August 2024
FORVIA, SUEZ & ARIANE GROUP at AI for Industry by Artefact – The importance of IT and OT data convergence in industry
Key learnings from the panel discussion with Youssef Benzakour, Operations Digital Transformation VP at Forvia, Bérangère Sixta, Group Head of Data at Suez, and David Rodriguez, Head of Data & AI, Central Data & AI Manager at Ariane Group, at the AI for Industry by Artefact Summit.
8 August 2024
FRAMATOME, VIGINUM & STORMSHIELD at AI for Industry by Artefact – Sovereignty: your competitors are listening. What to do and how?
Key learnings from the panel discussion with Vincent Champain, SEVP Chief IT & Digital Officer at Framatome, Marc-Antoine Brillant, Head of the department for Vigilance and Protection at Viginum, and Franck Bourguet, VP Engineering at Stormshield, at the AI for Industry by Artefact Summit.
8 August 2024
MICHELIN, FORVIA & CELONIS at AI for Industry by Artefact – AI for Automotive: State of the art & use cases
Key learnings from the panel discussion with Jean-Vianney Chiron, AI Transformation Manager at Michelin, Caroline Connan, Group Chief Data Officer & Digital Transformation at Forvia, and Prashant Dhanraj, Lead AI Engineer - Automotive at Celonis, at the AI for Industry by Artefact Summit.
8 August 2024
ENGIE, ERAMET & SCHNEIDER ELECTRIC at AI for Industry by Artefact – AI for decarbonization in industry
Key learnings from the panel discussion with with Jean-Loup Loyer, Chief Data & AI Officer at Eramet, Philippe Rambach, SVP, Chief AI Officer at Schneider Electric, and Mihir Sarkar, Head of AI, Engie Research & Innovation at ENGIE.
8 August 2024
Opening Speech: AI in Financial Services: Key Market Trends and Insights for 2024 by ARTEFACT
Key learnings from the opening speech by Joffrey Martinez, Partner & Global Financial Services Lead at Artefact, on AI in Financial Services: Key Market Trends and Insights for 2024.
7 August 2024
SCOR & SOCIETE GENERALE at AI for Finance by Artefact – Managing Data Management: Challenges in a Fast-Evolving AI Landscape
Key learnings from the panel discussion with Antoine Ly, Chief Data Science Officer at SCOR, Christophe Tummers, Group Chief Data Officer at Société Générale, and Jérémie Cornet-Vuckovic, Directeur Data Consulting, Strategy and AI Projects at Artefact.
7 August 2024
ODDO BHF & INDOSUEZ WEALTH MANAGEMENT at AI for Finance by Artefact – AI for Private banking & financial services
Key learnings from the panel discussion with Laure Lesage, Chief Data & Digital Officer at ODDO BHF, Lydie Percier, Chief Innovation Officer at Indosuez Wealth Management, and Alexis Baufine-Ducrocq, Partner at Artefact.
7 August 2024
SOCIETE GENERALE & ARTEFACT at AI for Finance by Artefact – AI Strategy for Société Générale
Key learnings from the discussion between Christophe Lattuada, COO of Global Banking & Investor Solutions and Group Executive Sponsor for AI at Société Générale, and Joffrey Martinez, Global Financial Services Lead at Artefact.
6 August 2024
BNP PARIBAS & ARTEFACT at AI for Finance by Artefact – Transforming commercial banking with AI
Key learnings from the discussion between Pierre Ruhlmann, Chief Operating Officer French Retail Banking at BNP Paribas, and Joffrey Martinez, Global Financial Services Lead at Artefact.
6 August 2024
BNP PARIBAS, GISKARD, MISTRAL AI & GOOGLE CLOUD at AI for Finance by Artefact – AI Language Models for businesses across customer support
Key learnings from the panel discussion with Hugues Even, Group Chief Data Officer at BNP Paribas, Matteo Dora, CTO at Giskard, Guillaume Bour, Head of Enterprise EMEA at Mistral AI, Anne-Laure Giret, Head of Google Cloud AI GTM, EMEA South at Google Cloud, and Hanan Ouazan, Partner & Generative AI Lead at Artefact.
6 August 2024
CREDIT AGRICOLE at AI for Finance by Artefact – AI at the Heart of the Group’s Strategy
Key learnings from the discussion between Aldrick Zappellini, Group Data Director & CDO at Crédit Agricole Group and Alexis Baufine-Ducrocq, Partner at Artefact.
6 August 2024
BNP PARIBAS at AI for Finance by Artefact – Unveiling the hidden potential of AI
Key learnings from the keynote by Adrien Vesteghem, AI Program Director at BNP Paribas, on unveiling the hidden potential of AI.
5 August 2024
IBM, CREDIT AGRICOLE & BNP PARIBAS at AI for Finance by Artefact – Generative AI, a new lever for operational performance
Key learnings from the panel discussion with Anne-Gaëlle Chasles, Vice-President IBM and Managing Director Financial Services at IBM, Emmanuel Sardet, Deputy Group CIO, and Group CTO at Groupe Crédit Agricole, Su Yang, Head of AI for transaction banking and head of AI and IT innovation at BNP Paribas, and Jérémie Cornet-Vuckovic, Data Consulting Director - Strategy and AI Project at Artefact.
5 August 2024
JPMC at AI for Finance by Artefact – Pioneering AI in Finance: from Reinforcement Learning to LLMs for Documents & Quantitative Reasoning
Key learnings from the discussion between Nelson Vadori, Executive Director, J.P. Morgan AI Research at JP Morgan Chase, and Akhilesh Kale, Partner US Financial Services Leader at Artefact.
5 August 2024
TOTALENERGIES TRADING at AI for Finance by Artefact – LLM for trading
Key learnings from the discussion between Pierre Van Ingelandt, Digital Officer - Head of Innovation at TotalEnergies Trading, and Lorenzo Croati, Partner at Artefact, on LLM for trading.
5 August 2024
MAIF & TREASURE DATA at AI for Finance by Artefact – How to improve performance through the deployment of gen AI solutions for businesses, within a sovereign and responsible framework
Key learnings from the panel discussion with Ghislain Lefebvre, Senior Strategic Account Executive, South Europe at Treasure Data, Guillaume Rincé, CTO at Maif, and Sophie Huss, Chief Marketing Officer at Artefact.
5 August 2024
IBM & CREDIT MUTUEL at AI for Finance by Artefact – Leveraging machine learning: Innovations, challenges, and future trends in banking
Key learnings from the panel discussion with Jean-Philippe Desbiolles, Managing Director, IBM Financial Services at IBM, Damien Ernst, Deputy CIO and CTO at Crédit Mutuel Alliance Fédérale, and Emma Sezen, Head of AI for Finance at Artefact.
5 August 2024
PASQAL at AI for Finance by Artefact – Quantum computing in finance with neutral atoms
Key learnings from the keynote by Vincent Martin, Technical Business Developer at Pasqal on Quantum computing in finance with neutral atoms.
5 August 2024
DELL TECHNOLOGIES, NVIDIA & BNP PARIBAS at AI for Finance by Artefact – Driving financial innovation, adopting AI and gen AI
Key learnings from the panel discussion with Eric Bezille, Office of CTO - CTO Ambassador - Senior Manager Solution Architects at Dell Technologies, Marco Mengotto, EMEA Financial Services Practice Leader at Dell Technologies, Laetitia Faucon, FSO Lead France at Nvidia, and Andrea Mogini, Head of Language Analytics - Pace, at BNP Paribas.
4 August 2024
Generating impact with AI: The human qualities that can make it work better
Despite general agreement that AI will transform most industries in the coming decades, a recent BCG survey of 2,700 companies revealed that only 11% have demonstrated significant value and impact using AI. In fact, few have managed to scale beyond pilots. With modest investments in specific AI use cases, the 11% of successful companies can generate up to 6% more revenue, and as investments increase, the revenue impact from AI can triple to 20% or more. The most advanced companies also outperform on other KPIs. But what about the other 90% of companies that struggle to show any kind of impact? What qualities do successful companies have that the others lack?
4 August 2024
How GenAI is helping to grow China’s wildly popular Little Red Book social platform
Edouard de Mézerac, Artefact APAC CEO, reveals what’s behind the curtain on Little Red Book, aka Xiaohongshu, China’s social media channel. The app, simply called Red by its users, has become one of the hottest social platforms in China. Founded in 2013 originally as a cross-border shopping hub, the Shanghai-based platform has evolved into a vital part of the Chinese social media landscape, with over 300 million monthly active users. With over 80 million community sharers and 90% user-generated content, the platform's unique blend of social media and e-commerce is designed to inspire lives by enabling users to share experiences through images, video and text.
4 August 2024
