Global Blog
Get inspired by our latest blog articles.
How we deployed a simple wildlife monitoring system on Google Cloud
We collaborated with Smart Parks, a Dutch company that provides advanced sensor solutions to conserve endangered wildlife...
1 February 2023
Deploying Stable Diffusion on Vertex AI
This article provides a guide for deploying Stable Diffusion model, a popular image generation model, on Google Cloud using Vertex AI.
1 February 2023
Will ChatGPT replace Google?
At the beginning of December 2022, the general public discovered ChatGPT, but can it replace Google as a search engine?
30 January 2023
Data Mesh: How decentralization democratizes data use across the enterprise
How can data mesh meet the challenges of centralized data architecture and contribute to better data usage by operational staff?
26 January 2023
Why is the “data as a product” concept central to data mesh?
By applying product thinking to datasets and ensuring they have capabilities, domain teams can create data products.
26 January 2023
All you need to know to get started with Vertex AI Pipelines
Presentation of a tool that demonstrates, practically, our experience using Vertex AI Pipelines in a project running in production.
23 January 2023
Why do we need a full search approach?
SEO and SEA channels are key components in the digital marketing mix for most companies, but there is often a lack of a joint marketing strategy. How can companies benefit from a full search approach?
18 January 2023
Four Steps to Attain Fan Insights Through Advanced Data Marketing
What if we could gather informations about sports fan to learn what they like and prefer about their favorite teams, players?
17 January 2023
Migrating to GA4: How to successfully make the move
Migrating to GA4 can be a difficult task but is essential to do. Here are our best practices to succesfully make the move.
9 January 2023
Podcast: MROI | A new data-driven approach to measuring on and offline campaigns
Florian Thiebaut, Partner and Data-Marketing Practice lead, spoke about MROI to the podcast "Les 5 minutes data" created by Intuiti.
2 January 2023
Interview of Florian Thiébaut “CDPs, platforms used for data centralisation and audience segmentation, become the norm”
CDPs have earned their stripes just several months after the end of third-party cookie collection in browsers - Florian Thiébaut
21 December 2022
Boost subscriber acquisition and retention with a consumer-first mindset
In this highly competitive market, the ability to win viewers’ attention and drive subscriber acquisition and retention are important...
15 December 2022
Server-Side Tagging
Reasons why server-side tagging is key for data control and our point of view regarding the different solutions.
9 December 2022
How Google Ads’ new NCA feature helps manage and measure the acquisition of new clients
Until now, it has been difficult to develop new client acquisitions with Google Ads. Even if the goal is to get a good ROI or CPA...
6 December 2022
Our report on Google Performance Max, its advantages, and the opportunities offered by this type of campaign.
Why should advertisers launch Google Performance Max campaigns? How can I make the most of Performance Max campaigns?
1 December 2022
In netlinking, what is a natural pace?
Netlinking is one of the most used and most effective SEO practices to have a better ranking on Google.
28 November 2022
Data Mesh: Principles, promises and realities of a decentralized data management model
Justine Nerce and Killian Gaumont (Artefact) along with Amine Mokhtari (Google Cloud) conducted a Data Mesh Workshop.
24 November 2022
Consumer attention and its importance for paid media
Our attention spans are rapidly diminishing. In a little over a decade, the average human attention span dropped from 12 to eight seconds (Microsoft, 2015). Even goldfish have longer attention spans: they can concentrate for an average of nine seconds! And these are results from a seven-year-old study; the situation’s probably even worse today.
15 November 2022
Industrializing carbon footprint measurement to achieve neutrality
To achieve carbon neutrality and faced the climate emergency, the challenge for large companies is first to track the carbon footprint.
2 November 2022
Unlocking the Future: How financial institutions can prepare to scale AI
Athena Sharma speaks about the proliferation of AI projects in the banking and insurance industries, the difficulties some financial institutions are facing with regard to their realisation, and the ways these barriers can be overcome.
27 October 2022
dbt coalesce 2022 recap
The edition of dbt coalesce was taking place in New Orleans. And we learned a ton about the analytics engineering landscape.
26 October 2022
Unleash the power of first-party data with a Customer Data Platform
The digital media landscape is changing and requires a new approach. Read how a CDP can help you turn first-party data into relevant actions in this article.
19 October 2022
CDPs and the Business of Data in Sports and Entertainment
In the sports and entertainment industry, data is collected from thousands of different consumer touchpoints 24 hours a day, every day.
17 October 2022
Snowflake access control at scale
Snowflake | How we automated the management of an account with more than 50 users while complying with data governance standards
10 October 2022
Interview of Vincent Luciani in the magazine Global Banking & Finance Review | Enterprise governance in the data age
How can the company’s decision-making body and governance be adapted to take better advantage of the data age?
3 October 2022
Forecasting something that never happened: how we estimated past promotions profitability
A guide on how to use counterfactual forecasting to estimate the cost-effectiveness of past in-store promotions in retail.
3 October 2022
Revitalise your Marketing Measurement in the era of Privacy (or) for better decision making
Causality Models are the future of marketing. Register for our event to learn how to implemend such a model and to see how Artefact implemented these models for clients.
26 September 2022
Treasure Data Spotlight | How Artefact Helps Clients Build Their Customer Data Platform Strategy
Treasure Data interviewed Artefact to get a better understanding of how Artefact partners with TD to help businesses leverage data for tangible impact across the entire value chain.
12 September 2022
Bayesian Media Mix Modeling with limited data
How to estimate the impact of channels between Sales and Marketing? The Media Mix Modeling is the solution, Statistics are the main resource.
30 August 2022
Measuring the CO2eq impact of your Python Notebook (Azure ML)
After my 1st story on code optimisation to reduce my computing time by 90%, I was interested in knowing the CO2eq impact saved by my changes.
20 July 2022
Personalised marketing in the cookieless era
The technological advancements and GDPR regulations are pushing companies to think of new ways to offer personalised marketing.
19 July 2022
From vision to execution: A five-step plan for companies undergoing data transformation
Data transformation has been a hot topic in the business world for almost a decade, but it’s gained even more importance since COVID-19.
18 July 2022
Why Facebook’s Conversions API integration should not be a question of IF but HOW to implement
Organisations are forced to comply with new standards and adjust the way they operate continuously (Facebook’s Conversions API)
11 July 2022
The five most pressing challenges Chief Data Officers currently face
The role of Chief Data Officers continues to grow and CDOs move up in hierarchy across companies’ leadership boards.
21 June 2022
Retail media, a fast-growing channel, but still in its infancy
Retail media is a fast-growing channel that is establishing itself in the media mix, but has specificities that require expertise.
17 June 2022
What does the end of cookies mean for Customer Data Platforms?
Today’s rapidly-changing regulatory and technological climate makes DMPs obsolete as they were designed around third party data (cookies).
15 June 2022
Data maturity: Climbing the scale in financial institutions
Athena Sharma, Director & Global Financial Services Lead at Artefact, and Chris Bannocks, Group CDO at QBE Insurance discuss data maturity.
8 June 2022
A manifesto to include ML Engineers in your data science projects from day 1
Jeffrey Kane, Senior Data Scientist, explains why ML Engineer should be in your data science projects from day one.
24 May 2022
Data Governance, a prerequisite for AI project success
An interview by the Hub Institute, about Data Governance, with Justine Nerce, Partner at Artefact
23 May 2022
Use data to measure and reduce your environmental impact with Artefact
It's challenging for companies to consistently measure their environmental impact and prioritize the actions to reduce it.
18 May 2022
What does the future of data engineering look like?
The field and future of data engineering is evolving quickly. Discover 3 major trends I see become prominent in the coming years.
16 May 2022
Interview by The Drum – Podcast: The rise and rise of digital advertising
6 May 2022 UK managing director, Pascal Coggia, took part in The Drum Deep Dive podcast, ‘The rise and rise of digital advertising’.
5 May 2022
SEO & SEA synergy: myth or reality?
SEO & SEA synergy are two similar levers: they respond to a single user request and often dealt with separately by agencies.
27 April 2022
Data Mesh: the path to data decentralization
In this article, Chris explains what Data Mesh is and what it isn’t, why it’s as much a mindset as an approach, its benefits and challenges.
27 April 2022
Learning Curve of Data Governance
At Artefact, we want to address Curve of Data governance from an operational standpoint with our article series, “Insights from the field”.
19 April 2022
Cookies are dead, long live the Customer Data Platforms (CDPs)!
To make a difference today, Customer Data Platforms (CDPs) have become the preferred solution for advertisers and content providers.
6 April 2022
Is Facebook Prophet suited for doing good predictions in a real-world project?
This guide will help you figure whether Facebook Prophet is appropriate or not for your forecasting project.
28 March 2022
String filters in pandas: you’re doing it wrong
String filters in Pandas is something you should avoid as the scalar_compare operator leads to performance bottlenecks.
14 March 2022
Building your own Audience Engine
How Building your own Audience Engine: Turning the Google ecosystem into a cookieless customer data platform
7 March 2022
Server-side tracking – the route to data privacy, security and quality, and a better user experience
Server-side tracking | Increased data protection is coming more and more into the limelight, companies have interest in high data quality.
25 February 2022
How AI is improving the patient care journey
AI has the potential to transform the healthcare industry with digital solutions. So how AI is improving the patient care journey?
14 February 2022
Artefact Talent Development Model: A template for continuous career growth
Artefact Talent Development Model: we thrive on transparency and innovation. We’re committed to sharing our best practices with others.
4 February 2022
How to scale personalization efforts with data-driven marketing
To succeed in today's environment, marketers need to scale personalization efforts with data-driven strategies.
2 February 2022
Data & ML challenges for 2022
Key 2021 data & ML trends… and what they mean for 2022
31 January 2022
Data & Analytics Trends 2022 Podcast with Artefact CEO, Vincent Luciani
2021 was a year of transition marked by a strong increase in data maturity. This podcast explores trends to be expected in the months to come in regards to accelerating 1P data collection, expanding brands' CDPs and increasingly probabilistic approaches to performance measurement.
25 January 2022
How to quickly compare two datasets using a generic & powerful SQL query
A step-by-step guide to ease datasets comparison via a ready-to-use Structured Query Language template
18 January 2022
Out of cookies? Fuel an AI-based Audience Engine with first-party data for accurate targeting!
The transformation of the technical and regulatory environment around collecting and processing personal data is profoundly impacting the ability of marketers to precisely target and measure their audiences. Brands need to review their data strategies if they are to continue to accurately reach their audiences and optimise their media budgets.
14 December 2021
Scoring Customer Propensity using Machine Learning Models on Google Analytics Data
A deep-dive on how we built state of the art custom machine learning models to estimate customer propensity to buy a product using Google Analytics data.
13 December 2021
The path to developing a high-performance demand forecasting model – Part 4
Until now we have mainly talked about forecasting regular products that have been on the shelf for quite some time. But what about products that have been very recently launched ?
26 November 2021
Amazon Ads – Golden rules to prepare Q4
The end-of-year period is ever more strategic and competitive for brands selling their products on Amazon. Both Black Friday and the holiday season are catalysts for sales, increasing buying opportunities for end consumers, but also galvanising competition between brands: on price, product quality and visibility through advertising both on and off Amazon. It’s essential today to take advantage of all the tools and solutions offered by Amazon. This article highlights our 10 golden rules for harnessing the full power of the American company's advertising ecosystem.
26 November 2021
