Global Blog
Get inspired by our latest blog articles.
What does Generative AI mean for the future of search?
On Thursday 18th May, Artefact hosted their London AI Summit, in collaboration with Google and Microsoft. Here, experts and thought leaders on both artificial intelligence, digital marketing and data science discussed the emerging trends in the industry. Artefact's Heads of SEO and PPC presented the following speech on what Generative AI will mean to the future of search.
1 June 2023
Data intelligence for tourism destinations.
Tourism boards or destination authorities must first know which phase the destination is in, and understand the strategic imperatives needed to evolve to the next phase. They should then identify the data use cases required to address each strategic imperative and select which data use cases to prioritize for each phase, as indicated in the chart above.
31 May 2023
The four phases of tourism destinations.
An emerging destination must secure a critical mass to be recognized as a “must-visit” destination. The diagram below illustrates the four phases of such tourism destinations. This evolution represents the ideal growth pathway; while not all destinations are able to reach the advanced phases, this should be their objective.
31 May 2023
The growth deadlock of emerging tourism destinations.
As several countries in MENA strive to strengthen their positions as global tourism destinations and travel hubs, data analytics and intelligence have become crucial to establishing global presence and gaining competitive edge. In fact, data can help these countries break the growth deadlock of emerging destinations by fueling marketing excellence, stimulating supply creation and improving visitor experience.
31 May 2023
A perspective on Data & AI for shopping malls
This article explores how malls can meet consumer demands by implementing holistic data and AI strategies to remain competitive...
24 May 2023
A Practical Approach to Business Impact from Data & AI | Ten Proven Tactics from the Battlefield.
In this article, Oussama Ahmad and Karim Hayek present ten Proven Tactics from the Battlefield.
24 May 2023
Accelerating Data Literacy Using Machine Learning Data Catalogs
Before exploring machine learning (ML) data catalogs, let's define what a basic data catalog is: a central repository that stores metadata.
15 May 2023
ARTEFACT × DECATHLON | Data Intelligence Deepens Retail Brands’ Digitalisation Journey
Decathlon has been in the Chinese market for 20 years and has a strong digital foundation with a large amount of industry data.
11 May 2023
How Generative AI will transform and accelerate the economy and business
At the Artefact Generative AI Conference, held on April 20 2023, key players in the field of generative AI shared their knowledge and exchanged ideas about this new technology and the ways companies can use it to enhance their business productivity.
28 April 2023
Gaining buy-in for data & analytics initiatives in financial services
In this article, Akhilesh Kale, Corentin Boinnot and John Ly, at Artefact USA, explore data & analytics initiatives in financial services.
25 April 2023
Becoming data-driven (and reaping immediate benefits) has never been easier
Data technologies are now at the head of the aisle in the great supermarket of retail opportunities. Serve yourself: take advantage of these unbeatable offers today!
19 April 2023
Data monetization opportunities for retailers: Retail Media within the CPG/Retailer data ecosystem
Sidney Zeder and Gaétan Bélan, both of Artefact, explore the opportunities of data monetization for retailers.
29 March 2023
Retail Media: An indispensable asset for brands
While Retail Media represented only 9% of digital media investments for brands in 2019, it will soar to 43% of these investments in 2023...
29 March 2023
AI & Growth/Profit hacking at Friends of Search 2023
What is the impact of AI on the PPC community and how are companies/marketers adapting to this ever-changing field? See our takeaways from FOS23.
28 March 2023
Friends of Search 2023: What’s next in SEO?
In this article our SEO consultants will take you along through new trends and insights in the SEO landscape that were presented during this year’s Friends of Search event in Amsterdam.
27 March 2023
The Power of AI Language Models in Search Engine Marketing & Optimisation
Search engines have been a staple in the digital landscape for over two decades and with the integration of AI language modelling, their role in providing relevant information is expected to grow even further.
22 February 2023
How we deployed a simple wildlife monitoring system on Google Cloud
We collaborated with Smart Parks, a Dutch company that provides advanced sensor solutions to conserve endangered wildlife...
1 February 2023
Deploying Stable Diffusion on Vertex AI
This article provides a guide for deploying Stable Diffusion model, a popular image generation model, on Google Cloud using Vertex AI.
1 February 2023
Will ChatGPT replace Google?
At the beginning of December 2022, the general public discovered ChatGPT, but can it replace Google as a search engine?
30 January 2023
Data Mesh: How decentralization democratizes data use across the enterprise
How can data mesh meet the challenges of centralized data architecture and contribute to better data usage by operational staff?
26 January 2023
Why is the “data as a product” concept central to data mesh?
By applying product thinking to datasets and ensuring they have capabilities, domain teams can create data products.
26 January 2023
All you need to know to get started with Vertex AI Pipelines
Presentation of a tool that demonstrates, practically, our experience using Vertex AI Pipelines in a project running in production.
23 January 2023
Why do we need a full search approach?
SEO and SEA channels are key components in the digital marketing mix for most companies, but there is often a lack of a joint marketing strategy. How can companies benefit from a full search approach?
18 January 2023
Four Steps to Attain Fan Insights Through Advanced Data Marketing
What if we could gather informations about sports fan to learn what they like and prefer about their favorite teams, players?
17 January 2023
Migrating to GA4: How to successfully make the move
Migrating to GA4 can be a difficult task but is essential to do. Here are our best practices to succesfully make the move.
9 January 2023
Podcast: MROI | A new data-driven approach to measuring on and offline campaigns
Florian Thiebaut, Partner and Data-Marketing Practice lead, spoke about MROI to the podcast "Les 5 minutes data" created by Intuiti.
2 January 2023
Interview of Florian Thiébaut “CDPs, platforms used for data centralisation and audience segmentation, become the norm”
CDPs have earned their stripes just several months after the end of third-party cookie collection in browsers - Florian Thiébaut
21 December 2022
Boost subscriber acquisition and retention with a consumer-first mindset
In this highly competitive market, the ability to win viewers’ attention and drive subscriber acquisition and retention are important...
15 December 2022
Server-Side Tagging
Reasons why server-side tagging is key for data control and our point of view regarding the different solutions.
9 December 2022
How Google Ads’ new NCA feature helps manage and measure the acquisition of new clients
Until now, it has been difficult to develop new client acquisitions with Google Ads. Even if the goal is to get a good ROI or CPA...
6 December 2022
Our report on Google Performance Max, its advantages, and the opportunities offered by this type of campaign.
Why should advertisers launch Google Performance Max campaigns? How can I make the most of Performance Max campaigns?
1 December 2022
In netlinking, what is a natural pace?
Netlinking is one of the most used and most effective SEO practices to have a better ranking on Google.
28 November 2022
Data Mesh: Principles, promises and realities of a decentralized data management model
Justine Nerce and Killian Gaumont (Artefact) along with Amine Mokhtari (Google Cloud) conducted a Data Mesh Workshop.
24 November 2022
Consumer attention and its importance for paid media
Our attention spans are rapidly diminishing. In a little over a decade, the average human attention span dropped from 12 to eight seconds (Microsoft, 2015). Even goldfish have longer attention spans: they can concentrate for an average of nine seconds! And these are results from a seven-year-old study; the situation’s probably even worse today.
15 November 2022
Industrializing carbon footprint measurement to achieve neutrality
To achieve carbon neutrality and faced the climate emergency, the challenge for large companies is first to track the carbon footprint.
2 November 2022
Unlocking the Future: How financial institutions can prepare to scale AI
Athena Sharma speaks about the proliferation of AI projects in the banking and insurance industries, the difficulties some financial institutions are facing with regard to their realisation, and the ways these barriers can be overcome.
27 October 2022
dbt coalesce 2022 recap
The edition of dbt coalesce was taking place in New Orleans. And we learned a ton about the analytics engineering landscape.
26 October 2022
Unleash the power of first-party data with a Customer Data Platform
The digital media landscape is changing and requires a new approach. Read how a CDP can help you turn first-party data into relevant actions in this article.
19 October 2022
CDPs and the Business of Data in Sports and Entertainment
In the sports and entertainment industry, data is collected from thousands of different consumer touchpoints 24 hours a day, every day.
17 October 2022
Snowflake access control at scale
Snowflake | How we automated the management of an account with more than 50 users while complying with data governance standards
10 October 2022
Interview of Vincent Luciani in the magazine Global Banking & Finance Review | Enterprise governance in the data age
How can the company’s decision-making body and governance be adapted to take better advantage of the data age?
3 October 2022
Forecasting something that never happened: how we estimated past promotions profitability
A guide on how to use counterfactual forecasting to estimate the cost-effectiveness of past in-store promotions in retail.
3 October 2022
Revitalise your Marketing Measurement in the era of Privacy (or) for better decision making
Causality Models are the future of marketing. Register for our event to learn how to implemend such a model and to see how Artefact implemented these models for clients.
26 September 2022
Treasure Data Spotlight | How Artefact Helps Clients Build Their Customer Data Platform Strategy
Treasure Data interviewed Artefact to get a better understanding of how Artefact partners with TD to help businesses leverage data for tangible impact across the entire value chain.
12 September 2022
Bayesian Media Mix Modeling with limited data
How to estimate the impact of channels between Sales and Marketing? The Media Mix Modeling is the solution, Statistics are the main resource.
30 August 2022
Measuring the CO2eq impact of your Python Notebook (Azure ML)
After my 1st story on code optimisation to reduce my computing time by 90%, I was interested in knowing the CO2eq impact saved by my changes.
20 July 2022
Personalised marketing in the cookieless era
The technological advancements and GDPR regulations are pushing companies to think of new ways to offer personalised marketing.
19 July 2022
From vision to execution: A five-step plan for companies undergoing data transformation
Data transformation has been a hot topic in the business world for almost a decade, but it’s gained even more importance since COVID-19.
18 July 2022
Why Facebook’s Conversions API integration should not be a question of IF but HOW to implement
Organisations are forced to comply with new standards and adjust the way they operate continuously (Facebook’s Conversions API)
11 July 2022
The five most pressing challenges Chief Data Officers currently face
The role of Chief Data Officers continues to grow and CDOs move up in hierarchy across companies’ leadership boards.
21 June 2022
Retail media, a fast-growing channel, but still in its infancy
Retail media is a fast-growing channel that is establishing itself in the media mix, but has specificities that require expertise.
17 June 2022
What does the end of cookies mean for Customer Data Platforms?
Today’s rapidly-changing regulatory and technological climate makes DMPs obsolete as they were designed around third party data (cookies).
15 June 2022
Data maturity: Climbing the scale in financial institutions
Athena Sharma, Director & Global Financial Services Lead at Artefact, and Chris Bannocks, Group CDO at QBE Insurance discuss data maturity.
8 June 2022
A manifesto to include ML Engineers in your data science projects from day 1
Jeffrey Kane, Senior Data Scientist, explains why ML Engineer should be in your data science projects from day one.
24 May 2022
Data Governance, a prerequisite for AI project success
An interview by the Hub Institute, about Data Governance, with Justine Nerce, Partner at Artefact
23 May 2022
Use data to measure and reduce your environmental impact with Artefact
It's challenging for companies to consistently measure their environmental impact and prioritize the actions to reduce it.
18 May 2022
What does the future of data engineering look like?
The field and future of data engineering is evolving quickly. Discover 3 major trends I see become prominent in the coming years.
16 May 2022
Interview by The Drum – Podcast: The rise and rise of digital advertising
6 May 2022 UK managing director, Pascal Coggia, took part in The Drum Deep Dive podcast, ‘The rise and rise of digital advertising’.
5 May 2022
SEO & SEA synergy: myth or reality?
SEO & SEA synergy are two similar levers: they respond to a single user request and often dealt with separately by agencies.
27 April 2022
Data Mesh: the path to data decentralization
In this article, Chris explains what Data Mesh is and what it isn’t, why it’s as much a mindset as an approach, its benefits and challenges.
27 April 2022
