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Rethinking Communication in an AI-Driven Ecosystem
As AI agents increasingly take over tasks like email drafting or resolving customer service issues, we face a pivotal challenge: how do these agents communicate effectively, not just with humans but with the software ecosystems they rely on?
Reinventing Work: The true impact of automation and generative AI.
Generative AI is profoundly reshaping the way we work, introducing tools that automate a wide range of tasks—from coding and data analysis to content creation. These tools don’t replace human expertise; they redefine it. Experienced professionals—whether engineers, analysts, or creatives—are becoming indispensable, not for execution, but for supervising, refining, and integrating the outputs produced by these technologies.
The evolution of AI assistants: From embedded help to cross-system agents.
The journey from simple AI assistants to powerful, cross-system agents reflects a profound shift in how businesses leverage generative AI. In 2023, the rise of embedded GenAI promised seamless integration into daily workflows, enabling users to adopt advanced capabilities without disrupting habits. Yet, high costs per user and limited customization left many questioning the value proposition of these black-box solutions.
Artefact UK at Advertising Week London 2025
Last week, Artefact attended Adweek London 2025, held from April 1–3 at 180 Studios. This premier event brought together over 7,000 attendees—including top brands, agencies, and tech partners—creating an exclusive platform for networking and industry collaboration. We focused our time on the Tech Stage, which meant skipping the Innovation and Creative stages.
Is Business Intelligence still a thing in 2025?
Have you just come out of another meeting where the focus was discussing which number was correct, instead of debating the best paths to business success? If you answered "no," consider yourself privileged.
With New Regional Leadership, Artefact Accelerates Growth and Integration in Latin America
With a solid track record leading the Brazilian operation, André Bebber da Fonseca now focuses his efforts as CEO for Latin America, aiming for sustainable growth, regional synergies, and positive impact through technology.
Artefact announces Alexandra Mangeard as new Managing Partner for Brazil
Executive takes on the role to consolidate the company's growth in Brazil and drive the expansion of the data and AI consultancy in Latin America.
The luxury group LVMH strengthens its ties with China for AI and Cloud.
LVMH plays the Chinese card. At a time when trade relations with the United States are becoming increasingly complex, luxury group LVMH is highlighting the existence of digital, cloud, and AI alternatives in China to American technological solutions, which have been widely adopted by businesses and individuals in Europe.
Artefact wins the 2025 Google Cloud Artificial Intelligence Partner of the Year Award for EMEA
Artefact announced today that it has received the 2025 Google Cloud Artificial Intelligence Partner of the Year Award for EMEA.
Microsoft x Artefact – The Future of Work with AI
As Gitex Africa turns Marrakech into a global tech hotspot, Microsoft and Artefact are teaming up to host an exclusive Data & AI Circle session: The Future of Work with AI, a high-level conference dedicated to how AI
Africa CEO Forum 2025 | Abidjan
As a Knowledge Partner of the Africa CEO Forum 2025, Artefact is proud to contribute to one of the continent’s most influential platforms for economic dialogue and private sector growth. The event will take place on May 12–13, 2025, in Abidjan, bringing together over
Unlocking AI-Driven Growth — Artefact, MoEngage & Funnel in Collaboration
You’re invited to an evening hosted by Artefact, MoEngage (Customer Engagement Solution), and Funnel (Marketing Intelligence Tool Operator), bringing together senior leaders and experts from the fields of data, marketing, and AI-driven innovation. In an exclusive setting, we will explore how leading global
AMAZON DSP Certified Reseller
Amazon DSP Certified Reseller As an Amazon Advanced Partner, Ad Tech Reseller, and Amazon Marketing Cloud Service Provider, Artefact empowers brands to leverage Amazon DSP efficiently, ensuring optimized campaigns and data-driven strategies that maximize return on investment.
Artefact x Accomplish collaboration: The New Dawn
The asset management industry remains intensely competitive, and firms that fail to differentiate are disappearing. Previous differentiators have become ‘table stakes,’ requiring firms to adopt additional strategies. How to stand out? This article outlines 5 winning approaches for standing out, a decision-making framework, and implementation roadmaps. It also explains why one winning differentiator – AI-driven client experience (CX) – is set to become the next ‘table stake’.
Artefact x Accomplish collaboration: The Vital Piece
As we have outlined in previous white papers, AI-driven client experience (CX) is set to become the next‘table stake’ for asset managers. This white paper highlights the importance of clean, reliable CX data as the foundation for effective AI applications. The authors introduce a five-step CX Data Maturity Framework, guiding firms through auditing their data, defining AI strategies, implementing AI processes, securing governance, and empowering staff. Real-world tools and case studies from Artefact and Accomplish demonstrate how firms can take actionable steps toward AI readiness.
Artefact x Accomplish Collaboration: The Differenciation Challenge
The asset management industry remains intensely competitive, and firms that fail to differentiate are disappearing. Previous differentiators have become ‘table stakes,’ requiring firms to adopt additional strategies. How to stand out? This article outlines 5 winning approaches for standing out, a decision-making framework, and implementation roadmaps. It also explains why one winning differentiator – AI-driven client experience (CX) – is set to become the next ‘table stake’.
