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Artefact et Treasure Data s’allient pour permettre aux marques de concevoir des expériences client personnalisées
Paris, le 27 juin 2023 – Treasure Data™, fournisseur d’une Customer Data platform (CDP) parmi les leaders du marché, annonce aujourd’hui un nouveau partenariat officiel avec la société internationale de conseil en services data Artefact, dont l’objectif est d’accompagner les marques dans la conception de leurs parcours client.
Marketing & Media Measurement Report – In a Privacy First Ecosystem
Artefact, in partnership with Meta, conducted an in-depth study to two Media Mix Modeling (MMM) approaches: Meta's Robyn and Artefact's Graphical Causal Model (GCM). In this whitepaper, both models are explained and examined in detail. In addition, both models are tested in a pilot with five international FMCG brands after which the results are compared.
Artefact accélère la transformation data et IA des entreprises.
Artefact is a French data and AI services company whose mission is to improve business productivity and profitability.
Measuring true marketing ROI while navigating the cookieless world
Experts and thought leaders on both artificial intelligence, digital marketing and data science shared their thoughts on the new dawn of AI.
Amit Erande Enhances Artefact’s First-Party Data Capabilities as US Partner.
Amit Erande is joining Artefact as a US Partner. He brings extensive leadership experience from his previous role at Treasure Data, one of our esteemed partners.
Generative AI
Tool interfaces through prompt usage become much more intuitive, visual & effortless for end-users. It puts powerful technologies in the hands of everyone. Generative AI technologies create new and original content, such as images, text, or even entire scenarios, based on patterns and examples they have learned.
Embracing Diversity and Ethics: Unleashing the Power of Inclusion!
At Artefact, we firmly believe that data is all about people, all people. Every decision we take and data-driven service we deliver aim at eliminating biases, enhancing accuracy, and ensuring relevancy, reflecting the unique populations we serve, so that we stand for diversity and foster an inclusive culture in every act, today and for the future we shape.
Why you need a cross-department first-party data strategy before you use customer match solutions
First-party data has become a crucial asset for businesses seeking to understand and engage with their customers effectively.
Accelerate your global first-party data strategy by standardising data measurement and consent
Learn how to effectively collect and utilise first-party data at scale and unlock the full potential of your organisation's data.
What CxOs Need to Know: Generative AI Impact on Daily Business
Michael (Minchun) ZHOU, Qingyi WANG, give a brief introduction to AIGC, and delivered hands-on use cases for CxOs about analytical...
What does Generative AI mean for the future of search?
On Thursday 18th May, Artefact hosted their London AI Summit, in collaboration with Google and Microsoft. Here, experts and thought leaders on both artificial intelligence, digital marketing and data science discussed the emerging trends in the industry. Artefact's Heads of SEO and PPC presented the following speech on what Generative AI will mean to the future of search.
NISSAN Visualising customer data in real time with a BI dashboard
Nissan client case | Visualising Nissan's customer data in real time through a BI dashboard
Data & Diversity Unleashed: The Secret Formula for Unstoppable Success!
Get ready for a data-driven extravaganza where diversity reigns supreme and inclusion is the name of the game! Today, we're diving deep into the vibrant intersection of data and diversity, uncovering the remarkable impact it has on businesses and beyond.
Data for Tourism Report – Using data intelligence to build global presence
Artefact's team of experts, specialized in data for tourism, share their field experience and precise observations through this well-documented report, rich in lessons learned and concrete use cases.
Artefact exposant à Viva Technology 2023
Conferences and demonstrations at the Artefact booth at Viva Technology will illustrate the impact of data, AI and open innovation...
Artefact data transformation toolkit: use cases & enablers.
Artefact has developed a bespoke library of data use cases for emerging tourism destinations that address the focus areas discussed above.
Data intelligence for tourism destinations.
Tourism boards or destination authorities must first know which phase the destination is in, and understand the strategic imperatives needed to evolve to the next phase. They should then identify the data use cases required to address each strategic imperative and select which data use cases to prioritize for each phase, as indicated in the chart above.
The four phases of tourism destinations.
An emerging destination must secure a critical mass to be recognized as a “must-visit” destination. The diagram below illustrates the four phases of such tourism destinations. This evolution represents the ideal growth pathway; while not all destinations are able to reach the advanced phases, this should be their objective.
The growth deadlock of emerging tourism destinations.
As several countries in MENA strive to strengthen their positions as global tourism destinations and travel hubs, data analytics and intelligence have become crucial to establishing global presence and gaining competitive edge. In fact, data can help these countries break the growth deadlock of emerging destinations by fueling marketing excellence, stimulating supply creation and improving visitor experience.
Les grandes mutations de l’achat média en 2023
Quelles sont les grandes mutations du secteur de l’achat média ? Comment les agences et l’écosystème s’adaptent-ils ? Le retail media sera-t-elle la nouvelle figure de proue du média digital ? Notre panel d’experts issus des agences médias et acteurs du secteur de l’achat média nous livrent leurs observations et intuitions pour 2023.
A perspective on Data & AI for shopping malls
This article explores how malls can meet consumer demands by implementing holistic data and AI strategies to remain competitive...
A Practical Approach to Business Impact from Data & AI | Ten Proven Tactics from the Battlefield.
In this article, Oussama Ahmad and Karim Hayek present ten Proven Tactics from the Battlefield.
Artefact et Dataiku démocratisent l’adoption de solutions IA pour faciliter les prises de décisions des entreprises au quotidien.
Artefact, société internationale de conseil en services data et IA, officialise sa collaboration avec Dataiku, leader international de l’Everyday AI. Grâce à la plateforme de Dataiku et à l’accompagnement d’Artefact, les entreprises peuvent s’appuyer sur l'Intelligence Artificielle et la donnée pour faciliter leurs prises de décisions dans tous les domaines de leur activité et obtenir un retour sur investissement (ROI).
