Making the most of limited data with AI and modelling
Learn how to leverage a limited amount of first-party data with AI and modelling.
Data privacy today: Why it’s essential for customers – and business success
In this interview between Google and Artefact Benelux, we dive deeper into privacy and how to unlock succesful, durable AI-powered marketing.
Google Text Ads meet ChatGPT and Writesonic: an experience report
Google Text Ads Meet ChatGPT and Writesonic: an experience report. The term AI has become an integral part of the digital world.
How Generative AI will transform and accelerate the economy and business
At the Artefact Generative AI Conference, held on April 20 2023, key players in the field of generative AI shared their knowledge and exchanged ideas about this new technology and the ways companies can use it to enhance their business productivity.
The Power of AI Language Models in Search Engine Marketing & Optimisation
Search engines have been a staple in the digital landscape for over two decades and with the integration of AI language modelling, their role in providing relevant information is expected to grow even further.
Migrating to GA4: How to successfully make the move
Migrating to GA4 can be a difficult task but is essential to do. Here are our best practices to succesfully make the move.
Revitalise your Marketing Measurement in the era of Privacy (or) for better decision making
Causality Models are the future of marketing. Register for our event to learn how to implemend such a model and to see how Artefact implemented these models for clients.
Data Governance, a prerequisite for AI project success
An interview by the Hub Institute, about Data Governance, with Justine Nerce, Partner at Artefact
What does the future of data engineering look like?
The field and future of data engineering is evolving quickly. Discover 3 major trends I see become prominent in the coming years.
How AI is improving the patient care journey
AI has the potential to transform the healthcare industry with digital solutions. So how AI is improving the patient care journey?
