MEDIA SERVICES
Display & Programmatic
Delivering display and programmatic’s advertising excellence.
Trading, Engineering, Data Science.
Our approach to programmatic brings together programmatic trading, data engineering, and the application of data science to deliver true multi-moment digital marketing maturity.
Our Programmatic teams are made up of:
- Programmatic traders, who are experts in campaign management and optimization.
- Data engineers, who connect and build ad tech architectures that enable the most advanced forms of execution.
- Data scientists, who work with our programmatic traders and use machine learning to deliver insights, predictions and recommendations that would be impossible for a human alone to achieve.
从计划中取得可衡量的成果
The present-day path users take is intricate and disjointed, with multiple touchpoints across different channels, making attribution and measurement challenging.
Support implementing accurate measurement and attribution to enable you to:
- Monitor the full-funnel journey of every user.
- Accurately assign value to each display action.
- Drive business growth.
获得为您量身定制的竞价算法
Every business is different, and your programmatic should be unique.
Create custom bidding algorithms to support unique business needs.
Our best-in-class custom algorithms are built into your Google Marketing Platform (GMP) stack for full ownership of data and tech.
In our experience, custom algorithms outperformed standard bidding strategies by an average of 20-40%.
Key partnerships
We are the first and only agency in Europe to be both GMP (Google Marketing Platform) and GCP (Google Cloud Platform) Certified and Reseller.
Our key differentiating factor as a GMP reseller for DV 360, CM 360 (and SA 360) is our full transparency in costs and fee structure making sure your budget goes to media buying. Our GMP reseller model is created to help you with what you need in your organization. This could be full programmatic media buying by Artefact, a hybrid system where we work together or a self-service model where we support you with training, support and innovation.
We’ve accomplished this by uniting digital marketing experts and engineers in a single space.
This empowers us to provide cutting-edge use cases and programmatic advertising that require expertise in both fields.
Programmatic Case Studies
Our expert content about Digital Marketing.
Four elements to consider when selecting the right retail media network for your advertising efforts
In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with...
生成式AI如何创造更加个性化的营销?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...
掌握 2024 年夏季旅游广告:成功的策略
At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and...
Full-funnel media setup: Combining paid and organic social media strategies
To achieve full-funnel marketing success, a company must balance both paid and organic media strategies. Each approach has its own strengths and supports the other:...
Google I/O 大会与搜索相关的公告及以及其对未来搜索产生的影响
Google I/O 2024 has set the stage for a new era of search, driven by powerful AI technologies, with the announcement that AI Overviews will...
Artefact Benelux achieves 4.5 stars for best Digital Marketing Agency in Emerce100
Artefact Benelux is listed in the top-2 of the Best Digital Marketing Agencies in Emerce 100's list of 2024.
引领搜索引擎优化(SE0)AI的未来发展
The Friends of Search 2024 program was filled with useful and insightful AI-based learnings. Check out our key takeaways for SEO.
2024搜索之友的一天
The 11th edition of Friends of Search (FOS) proved to be a stimulating forum for exploring the burgeoning role of AI within the field of...
Retail Media, GenAI Persona Generator – E-Commerce Berlin Expo 2024 in a nutshell
It was a blast! First place in the category “Innovation”with our GenAI Persona Generator, talked on stage about Retail Media and how Data Partnerships help...
Google 的 "同意模式 "更新:对您的企业意味着什么?
Discover what Google's changes in Consent Mode mean for your business and gain practicle advise from our experts.
How the strong demand for vacation travel, also makes the metasearch engines boom again. An overview for the travel industry.
Despite the significant, major price comparison websites and online travel agencies (OTAs) have survived these difficult times.
Is the dependence on voucher publishers in affiliate marketing a self-made problem?
Among advertisers, there are always skeptics about affiliate marketing. One of the concerns of advertisers is a predominance of the participation of voucher publishers in...