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Replays de la Conférence Artefact sur l’IA Générative : Révolution et Opportunités pour les entreprises marocaines
L’IA Générative est une révolution technologique en train de transformer en profondeur notre environnement social et économique. Comment l’adopter dès aujourd’hui pour mieux gagner demain !
何处护理:利用数据科学寻找最佳疗养院地点
Advanced data science solutions - combined with experienced land agents - increase the likelihood of acquiring high occupancy care home sites.
Artefact 为其研究中心揭幕,并在大学和企业之间建立战略桥梁,以塑造符合伦理的AI
Artefact, a pioneer specializing in the deployment of artificial intelligence technologies and advanced data solutions, is taking a decisive step in its commitment to democratize AI by launching an unique structure in France.
How Generative AI reinvents data sharing for more personalized, secure marketing
Combining data exchange with generative AI enables banks to manage data more efficiently. This synergy promotes more personalized banking experiences while meeting the trust, legality and data accuracy requirements expected by their clients and stakeholders. Because the marketing sector faces the same challenges, Artefact has built a use case for improving persona creation, utilizing IBM’s Watsonx.ai platform powered by generative AI.
我们如何使用Treasure Data Unification和SQL处理配置文件命名的统一问题
In this article we explain the challenges of ID reconciliation and demonstrate our approach to create a unified profile ID in Customer Data Platform, specifically Treasure Data. Data was gathered from an offline Data Warehouse and online web site tracking.
Artefact 与 Mistral AI 合作开创欧洲AI的未来
Artefact, leader français dans le déploiement de technologies d’intelligence artificielle et de solutions data, et Mistral AI, nouveau champion de l’élaboration de LLMs (Larges Modèles de Langages), annoncent leur collaboration stratégique pour transformer l’IA générative en Europe. Dans un contexte d’adoption massive par les entreprises, Artefact et Mistral AI souhaitent relever les défis liés aux LLMs (Large Language Models). Leur intégration dans les projets d'entreprise a montré des résultats prometteurs, mais présentent toujours des limites.
BASIC-FIT 的10倍营销业绩飞跃
Learn how Basic-Fit leveraged Funnel's connector library to set-up data transfers 10x faster than alternatives, accelerating implementation speed by 8 weeks.
December News | Our MROI offer is the winning combination of 3 (MMM, Incrementality Experiments, Attribution) | The key to maximizing marketing strategy and unlocking ROI growth
How can businesses allocate marketing and media budgets between geos, brands and channels? Define the right mix across digital and offline channels? Scale campaign budgets on an ongoing basis?
Pushing the boundaries of experimentation and measurement with innovative new modeling techniques
Emmanuel Malherbe, Head of Research Center at Artefact, met recently with Sid Mohan, Director Data Science & Global Lead for Causal AI Research & Marketing Mix Modelling at Artefact, to talk about marketing measurement.
How savvy marketing management can boost sales and solve sophisticated business questions
Bertrand Brisou, Data & Analytics Director at Artefact, met recently with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss his work as leader and coordinator of Artefact’s global marketing and measurement initiative.
为未来营销组合模型铺平道路的三大趋势
Aleksandra Semenenko, Director of Data Science & Global lead on Marketing Measurement at Artefact, recently sat down with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss the MMM models the company has been developing and the trends emerging with clients today.
Artefact 德国加强 Lebara 在德国的联盟营销
Artefact 德国是数据营销领域的领先企业,我们非常高兴能与 Lebara 建立合作伙伴关系。
在 GenAI 驱动的未来保护数据隐私
Learn how incorporating Privacy by Design (PbD) principles into GenAI solutions is essential for data privacy.
数据和AI在增强气候行动方面的作用
At the "AI for Climate" networking event held on December 6, 2023, at COP28 in the UAE, Artefact brought together a diverse audience. The event provided a platform for participants to connect, collaborate, and engage in dynamic discussions surrounding climate challenges and potential solutions.
Gen GenAI Greetings Cards 2024
Seasonal Greetings created by GenAI, sublimated by Artefactors. Visit our Artefact's gallery of unique artworks, designed for you.
NISSAN提高整体搜索引擎效率
Businesses want to make a profit and improve ROI - they are continually seeking to innovate and improve performance while simultaneously reducing cost. Driving efficiencies in digital marketing can help and our role at Artefact is to help our clients achieve this.
Artefact 与 Solidatus 建立战略合作伙伴关系,革新数据管理
Solidatus 与Artefact 合作,加强数据管理、线性和可视化,以改变金融服务机构的数据管理。
祝贺Artefact中国荣获Campaign亚太2023年度代理商两项大奖
On December 5, the Agency of the Year Awards 2023 (Greater China) Presentation Gala Dinner was hosted in Shanghai, revealing the final winners. Artefact China proudly won two prestigious AOY Awards: Consultancy of the Year in Gold and Independent Agency of the Year in Bronze.
关于GenAI给CIOs的实用建议:策略与方案
Artefact hosted an exclusive seminar in our Shanghai office tailored specifically for Chief Information Officers (CIOs) to delve into the world of Generative AI (GenAI) corporation landing in strategies and solutions. With approximately 15 CIOs in attendance, the seminar proved to be an enlightening gathering of industry IT peers.