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Replays de la Conférence Artefact sur l’IA Générative : Révolution et Opportunités pour les entreprises marocaines
L’IA Générative est une révolution technologique en train de transformer en profondeur notre environnement social et économique. Comment l’adopter dès aujourd’hui pour mieux gagner demain !
Where to care: deploying data science to find optimal care home locations
Advanced data science solutions - combined with experienced land agents - increase the likelihood of acquiring high occupancy care home sites.
Artefact inaugurates its Research Center and creates strategic bridges between universities and companies to shape ethical AI
Artefact, a pioneer specializing in the deployment of artificial intelligence technologies and advanced data solutions, is taking a decisive step in its commitment to democratize AI by launching an unique structure in France.
How Generative AI reinvents data sharing for more personalized, secure marketing
Combining data exchange with generative AI enables banks to manage data more efficiently. This synergy promotes more personalized banking experiences while meeting the trust, legality and data accuracy requirements expected by their clients and stakeholders. Because the marketing sector faces the same challenges, Artefact has built a use case for improving persona creation, utilizing IBM’s Watsonx.ai platform powered by generative AI.
How we handled profile ID reconciliation using Treasure Data Unification and SQL
In this article we explain the challenges of ID reconciliation and demonstrate our approach to create a unified profile ID in Customer Data Platform, specifically Treasure Data. Data was gathered from an offline Data Warehouse and online web site tracking.
Artefact et Mistral AI collaborent pour façonner l’avenir de l’Intelligence Artificielle Générative en Europe
Artefact, leader français dans le déploiement de technologies d’intelligence artificielle et de solutions data, et Mistral AI, nouveau champion de l’élaboration de LLMs (Larges Modèles de Langages), annoncent leur collaboration stratégique pour transformer l’IA générative en Europe. Dans un contexte d’adoption massive par les entreprises, Artefact et Mistral AI souhaitent relever les défis liés aux LLMs (Large Language Models). Leur intégration dans les projets d'entreprise a montré des résultats prometteurs, mais présentent toujours des limites.
BASIC-FIT ’s 10x marketing leap
Learn how Basic-Fit leveraged Funnel's connector library to set-up data transfers 10x faster than alternatives, accelerating implementation speed by 8 weeks.
December News | Our MROI offer is the winning combination of 3 (MMM, Incrementality Experiments, Attribution) | The key to maximizing marketing strategy and unlocking ROI growth
How can businesses allocate marketing and media budgets between geos, brands and channels? Define the right mix across digital and offline channels? Scale campaign budgets on an ongoing basis?
Pushing the boundaries of experimentation and measurement with innovative new modeling techniques
Emmanuel Malherbe, Head of Research Center at Artefact, met recently with Sid Mohan, Director Data Science & Global Lead for Causal AI Research & Marketing Mix Modelling at Artefact, to talk about marketing measurement.
How savvy marketing management can boost sales and solve sophisticated business questions
Bertrand Brisou, Data & Analytics Director at Artefact, met recently with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss his work as leader and coordinator of Artefact’s global marketing and measurement initiative.
Three trends paving the way for the future of marketing mix modeling
Aleksandra Semenenko, Director of Data Science & Global lead on Marketing Measurement at Artefact, recently sat down with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss the MMM models the company has been developing and the trends emerging with clients today.
Artefact Germany übernimmt das Affiliate Marketing von Lebara in Deutschland
Artefact Germany, ein führendes Unternehmen für datenorientiertes Marketing, freut sich bekannt zu geben, dass es ab sofort den Affiliate Etat von Lebara betreut.
Safeguarding data privacy in a GenAI-driven future
Learn how incorporating Privacy by Design (PbD) principles into GenAI solutions is essential for data privacy.
The role of data and AI in empowering climate action
At the "AI for Climate" networking event held on December 6, 2023, at COP28 in the UAE, Artefact brought together a diverse audience. The event provided a platform for participants to connect, collaborate, and engage in dynamic discussions surrounding climate challenges and potential solutions.
Gen GenAI Greetings Cards 2024
Seasonal Greetings created by GenAI, sublimated by Artefactors. Visit our Artefact's gallery of unique artworks, designed for you.
NISSAN Erhebliche Effizienzgewinne bei der Gesamtsuche
Businesses want to make a profit and improve ROI - they are continually seeking to innovate and improve performance while simultaneously reducing cost. Driving efficiencies in digital marketing can help and our role at Artefact is to help our clients achieve this.
Artefact Forges Strategic Partnership with Solidatus to Revolutionize Data Management
Solidatus collaborates with Artefact to enhance data governance, lineage and visualization to transform data management for Financial Services Institutions.
Congratulations on Artefact China’s win at the Campaign Asia-Pacific Agency of the Year Awards 2023
On December 5, the Agency of the Year Awards 2023 (Greater China) Presentation Gala Dinner was hosted in Shanghai, revealing the final winners. Artefact China proudly won two prestigious AOY Awards: Consultancy of the Year in Gold and Independent Agency of the Year in Bronze.
Generative AI Unveiled for CIO: Strategies and Solutions
Artefact hosted an exclusive seminar in our Shanghai office tailored specifically for Chief Information Officers (CIOs) to delve into the world of Generative AI (GenAI) corporation landing in strategies and solutions. With approximately 15 CIOs in attendance, the seminar proved to be an enlightening gathering of industry IT peers.
