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Turning distributor data into a growth engine
In industries such as fast-moving consumer goods (FMCG) and fashion retail—where businesses heavily rely on distributor networks—data is evolving from a support function into a core asset of competitive advantage. However, due to the fragmented nature of distributor operations and diverse data sources, distributor data often suffers from fragmentation, low quality, and poor integration. Only by building a unified and effective data governance framework can companies truly connect upstream and downstream operations, unlock the value of data, and drive AI transformation and decision-making efficiency.
Artefact unveils a new groundbreaking study on The Future of Agentic Supervision
Paris, June 10th, 2025 – Global data & AI consulting firm Artefact has released an exclusive new study titled “The Future of Agentic Supervision”, offering a pioneering framework to help organizations govern and scale Agentic AI systems with confidence.
Study: The future of Agentic Supervision
We are very pleased to share an exclusive new study titled “The Future of Agentic Supervision”, offering a pioneering framework to help organizations govern and scale Agentic AI systems with confidence.
AI, music & creativity: A conversation with Artefact’s Julien Ho-Tong, Managing Partner, and Nicolas Lang, Senior Consultant.
The music industry is entering a new phase of transformation thanks to AI and generative AI. In this conversation for The Bridge, Julien Ho-Tong, Managing Partner at Artefact, and Nicolas Lang, Senior Consultant - GenAI Product Specialist at Artefact, explore the ways AI technology and tools are impacting music production, songwriting, and even gaming.
Essence of AI Artefact’s Olfactive Essence
Essence of AI was born from the unique meeting between Artefact, a pioneer in artificial intelligence, and Robertet, an emblematic perfume house and undisputed reference in natural ingredients.
VivaTech 2025: Artefact to present its “Rob’Art” robotic AI agents
Artefact, ein führendes europäisches Data und AI Beratungsunternehmen, gab heute die Übernahme von Effixis bekannt, einem schnell wachsenden AI Beratungsunternehmen mit Sitz in der Schweiz. Diese strategische Übernahme stärkt die Kapazitäten von Artefact AI in Europa mit zwei neuen Niederlassungen in der Schweiz und in Belgien erheblich.
Introducing Google’s New Query Metrics: Unlocking Deeper Search and Ad Insights
As the future of advertising rapidly evolves, so too does the way we understand and reach consumers. Google is ushering in a new era of search metrics that deliver more granular, actionable insights for marketers. Two new metrics, User Searches and Ad Opportunities are at the forefront of this transformation, powered by advancements in AI and multimodal search capabilities.
The ethical considerations and governance required for responsible Al adoption
The adoption of AI brings significant ethical considerations and governance challenges that must not be ignored. The way we develop, deploy, and manage AI technologies will fundamentally impact the future of our societies and economies.
