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Artefact unveils a new groundbreaking study on The Future of Agentic Supervision
Paris, June 10th, 2025 – Global data & AI consulting firm Artefact has released an exclusive new study titled “The Future of Agentic Supervision”, offering a pioneering framework to help organizations govern and scale Agentic AI systems with confidence.
Study: The future of Agentic Supervision
We are very pleased to share an exclusive new study titled “The Future of Agentic Supervision”, offering a pioneering framework to help organizations govern and scale Agentic AI systems with confidence.
AI, music & creativity: A conversation with Artefact’s Julien Ho-Tong, Managing Partner, and Nicolas Lang, Senior Consultant.
The music industry is entering a new phase of transformation thanks to AI and generative AI. In this conversation for The Bridge, Julien Ho-Tong, Managing Partner at Artefact, and Nicolas Lang, Senior Consultant - GenAI Product Specialist at Artefact, explore the ways AI technology and tools are impacting music production, songwriting, and even gaming.
Essence of AI Artefact’s Olfactive Essence
Essence of AI was born from the unique meeting between Artefact, a pioneer in artificial intelligence, and Robertet, an emblematic perfume house and undisputed reference in natural ingredients.
VivaTech 2025: Artefact to present its “Rob’Art” robotic AI agents
Artefact, ein führendes europäisches Data und AI Beratungsunternehmen, gab heute die Übernahme von Effixis bekannt, einem schnell wachsenden AI Beratungsunternehmen mit Sitz in der Schweiz. Diese strategische Übernahme stärkt die Kapazitäten von Artefact AI in Europa mit zwei neuen Niederlassungen in der Schweiz und in Belgien erheblich.
Introducing Google’s New Query Metrics: Unlocking Deeper Search and Ad Insights
As the future of advertising rapidly evolves, so too does the way we understand and reach consumers. Google is ushering in a new era of search metrics that deliver more granular, actionable insights for marketers. Two new metrics, User Searches and Ad Opportunities are at the forefront of this transformation, powered by advancements in AI and multimodal search capabilities.
The ethical considerations and governance required for responsible Al adoption
The adoption of AI brings significant ethical considerations and governance challenges that must not be ignored. The way we develop, deploy, and manage AI technologies will fundamentally impact the future of our societies and economies.
Beyond Generation: Why Agentic AI is Your Next Competitive Edge
The rapid ascent of Generative AI (GenAI), powered by sophisticated Large Language Models (LLMs), has captured global attention, demonstrating remarkable capabilities in content creation, summarization, and interaction. Businesses are actively exploring and integrating these tools to enhance productivity and unlock new avenues for communication. However, focusing solely on GenAI overlooks the next seismic shift in artificial intelligence: Agentic AI.
KNOW GPT: Leveraging AI to Unlock Enterprise Knowledge
In today's relentlessly competitive business landscape, agility and informed decision-making are paramount. The ability to swiftly access and leverage an organization's collective intelligence can be the critical differentiator between thriving and merely surviving. Yet, beneath the surface of many enterprises lies a significant, often underestimated drain on productivity and innovation: the pervasive challenge of fragmented and inaccessible knowledge.
AI: From cutting-edge innovation to widely accessible commodity
At the recent Artefact Data & AI Summit in Dubai, Vincent Luciani, Co-founder and Executive Chairman of Artefact, shared his insights on the evolving landscape of artificial intelligence. This article covers the main points from Vincent’s session, including the commoditization of AI, its impact on the workforce, the associated challenges and opportunities, and strategic recommendations for organizations.
GenAI Newsletter May #2 – The winners of the AI stock race, and CEOs now send their AI avatars to deliver keynotes.
Another week, another avalanche of AI news. Are you dizzy yet? Don't worry, we've sifted through the chaos and pulled out the most interesting and mind-bending updates for you. From AI acting strangely to companies scrambling to adapt, it's all here. Let's make sense of it together, shall we?
GenAI Newsletter May #1 – Coffee’s cold and AI’s hot: this week’s chaos.
The last weeks have been... well, let's just say my coffee hasn't had time to get cold. We've seen AI models popping up faster than memes on a Monday, Google's search AI is apparently writing fanfiction now, and AI supercomputers are competing in the 'most power-hungry gadget' category. So buckle up, because we're about to dive into the wild, wonderful, and occasionally weird world of generative AI. Let's see what fresh chaos the AI gods have bestowed upon us!
ARTEFACT US Earns 2025 Great Place To Work Certification™
Artefact US has been certified as a Great Place to Work® 2025, with 85% of employees rating it highly, marking its commitment to fostering an exceptional workplace environment, according to Sarah Lewis-Kulin of Great Place to Work, and Ghadi Hobeika, Managing Partner and CEO for Artefact US.
Book a meeting at Vivatech
Artefact will be at VIVA TECHNOLOGY 2025, Europe’s leading event for innovation and emerging tech, bringing together over 150,000 participants from 174 countries, taking place from June 11 to 14 at Paris Expo – Porte de Versailles. Check out
Shopping in the age of chatbots and Generative Engine Optimization (GEO) – where do we stand today?
This article explores how shopping behavior is rapidly evolving through the rise of Generative Engine Optimization (GEO) and AI-powered search experiences. With platforms like ChatGPT and Google introducing integrated product recommendations, virtual try-ons, and AI-generated answers within traditional search interfaces, the boundaries between organic and paid visibility are being redefined. Advertisers must now rethink their SEO, SEA, and affiliate strategies to stay visible in AI-driven environments. The article also highlights the growing importance of structured data, high-quality product feeds, and trusted content sources — outlining the new rules for marketers navigating the AI era of digital commerce.
Google Marketing Live 2025: AI, Multimodal Search, and Agentic Experiences in Google, YouTube and its Advertising Solutions
Stepping out of Google Marketing Live 2025, one thing is crystal clear: the future we’ve been discussing in abstract terms has arrived. Google is no longer just a search engine or an advertising platform; it's rapidly evolving into an AI-driven ecosystem where text, voice, video, and images converge to create a truly multimodal and increasingly agentic user experience. For all of our clients in retail, luxury, e-commerce, banking, insurance, and telecom, but also CPG and even B2B, this isn't just another wave of updates – it's a fundamental shift in how brands will connect with consumers and businesses.
May News | Reimagining Marketing with AI Agents | Client cases: Bouygues Telecom, Sanofi, Coty, TF1 | Scaling creativity with GenAI | Adopt AI Summit
Marketing is evolving fast. Generative AI and AI agents are transforming how brands engage, sell, and create, unlocking new levels of personalization, efficiency, and impact. In this edition, explore how industry leaders are leveraging these technologies to shape the future of marketing and consumer experience.
Vivatech 2025 – Prendre RDV
Contact us Get in touch with our AI, data and digital experts. Let us know about your company’s challenges and our Artefact experts will help you boost your business with AI, data and
From insight to market: The impact of AI Agents on commercial success at Sanofi
The time has come for the pharmaceutical industry to seize the opportunities offered by artificial intelligence. At Sanofi, this transformation takes the form of a bold strategy led by Florent Edouard, Global Head of the Digital Accelerator. After an international career at AstraZeneca and Grünenthal, he carries an ambitious vision: to reposition artificial intelligence at the heart of the marketing and commercial activities of the French giant.
TF1 Data collaboration at the heart of the group’s media strategy – A concrete case: Graph:ID
Launched in January 2024, the TF1+ platform marks a strategic turning point for the TF1 Group, shifting from a replay-based TV logic to a true streaming platform. At the heart of this transformation: more unified and collaborative data structuring through the Graph:ID project, deployed with Artefact.
