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Artefact德国将负责Mepal的德国联盟计划
Artefact德国是一家领先的数据驱动型营销公司,已被Mepal选中管理其在德国的联盟营销计划。
引领无Cookies广告的新时代
The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing as the cookie apocalypse begins.
Fortenova集团:提供减少食物浪费和增加收入的新见解
通过Artefact和谷歌云平台,Fortenova集团建立了一个数据实验室,将分析和AI应用于现实世界的挑战,帮助提高利润和减少浪费。
Digital Markets Act Report – How it will impact your organization & what steps to take to avoid marketing disruption
This paper outlines why your organization’s leadership, from CMOs to DPOs, must take swift action to ensure that your marketing campaigns are not negatively impacted by the upcoming cross-platform changes resulting from this regulation.
Unleashing the Power of LangChain Expression Language (LCEL): from proof of concept to production
LangChain has become one of the most used Python library to interact with LLMs in less than a year, but LangChain was mostly a library for POCs as it lacked the ability to create complex and scalable applications.
Funnel
PARTNERSHIP Artefact x Funnel FUNNEL.IO One of Artefact's trusted Data Marketing Platform partners. Funnel's data marketing platform is designed to help you gain control of your marketing performance along every step of the way. Their solution quickly connects your marketing data from various sources into one secure and centralized hub. Then it transforms your raw data automatically so you can analyze it easily and share it with any team or tool. The advantage of using Funnel Funnel is the leading marketing data hub. Its [...]
January News | On the occasion of its 10 year-anniversary, Artefact organizes an international ADOPT AI Summit | Launch of the Artefact Research Center
As we step into 2024, Artefact is celebrating its 10 year-anniversary and foresees the decade to come with optimism, viewing AI as an incredible opportunity that, if used properly and ethically, will lead to economic, social, and democratic progress.
Artefact领导团队新晋2名合伙人
Artefact 热烈欢迎Thomas和Simon加入公司团队,期待他们为公司的未来成功做出重大贡献。
生成式AI如何创造更加个性化的营销?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan Ouazan, Partner Data Science & Lead Generative AI at Artefact, had to say at Hubforum 2023.
Connected Customer Experience with CDPs: Accelerating customer growth and profitability for Banking, Insurance, and Investment Management
To thrive in today’s fast-paced marketplace, financial services companies must leverage complex data to enhance, personalize and simplify customer experience.
How the strong demand for vacation travel, also makes the metasearch engines boom again. An overview for the travel industry.
Despite the significant, major price comparison websites and online travel agencies (OTAs) have survived these difficult times.
Is the dependence on voucher publishers in affiliate marketing a self-made problem?
Among advertisers, there are always skeptics about affiliate marketing. One of the concerns of advertisers is a predominance of the participation of voucher publishers in the affiliate programme, so that the largest share of the performance within this channel could ultimately and significantly be reduced to these partners. Often, these partners are also seen as mere grabbers, which would not favor incremental sales.
Uncovering the threats and opportunities from the constant industry evolution for my affiliate program
The setup of an affiliate program can shortly not become the best practice anymore. Networks, advertisers and even publishers need to keep an eye on changes in technical realities such as upcoming cookie restrictions in browsers and privacy policies, while simultaneously staying open to new affiliate business models in order to grow their program.
Artefact新晋2名管理合伙人以及7名合伙人
Artefact has strengthened its global senior leadership team by promoting nine top performers across France, MENA, UK, USA and LATAM. These individuals will spearhead the growth of Artefact’s business in their local markets and collaboratively across borders.