Data Marketing Archives - Page 2 of 12

CDP Beyond POC Stage: Why Use Cases Alone Keep You Trapped

Customer Data Platforms (CDPs) promise a truly unified view of your customers, opening doors to hyper-personalization and driving significant ROI. Yet, if you're like many organizations, you might find your CDP initiatives getting stuck right after the initial Proof of Concept (POC) stage. While these early pilots brilliantly demonstrate value, the journey to a fully scaled, integrated CDP often stalls, leaving immense potential locked away.

Is META trying to make agencies redundant?

Meta's recent announcement to fully automate ad creation using AI by the end of 2025 marks a significant shift in digital advertising. While this move promises efficiency and scalability, it also raises concerns about the alignment of AI-driven campaigns with actual business objectives.

SEO for LLMs: How to rank in Large Language Models

In this article, we explore strategies to optimize your website and brand for LLM visibility and improve your chances of being mentioned in AI-generated answers

Shopping in the age of chatbots and Generative Engine Optimization (GEO) – where do we stand today?

This article explores how shopping behavior is rapidly evolving through the rise of Generative Engine Optimization (GEO) and AI-powered search experiences. With platforms like ChatGPT and Google introducing integrated product recommendations, virtual try-ons, and AI-generated answers within traditional search interfaces, the boundaries between organic and paid visibility are being redefined. Advertisers must now rethink their SEO, SEA, and affiliate strategies to stay visible in AI-driven environments. The article also highlights the growing importance of structured data, high-quality product feeds, and trusted content sources — outlining the new rules for marketers navigating the AI era of digital commerce.

Google Marketing Live 2025: AI, Multimodal Search, and Agentic Experiences in Google, YouTube and its Advertising Solutions

Stepping out of Google Marketing Live 2025, one thing is crystal clear: the future we’ve been discussing in abstract terms has arrived. Google is no longer just a search engine or an advertising platform; it's rapidly evolving into an AI-driven ecosystem where text, voice, video, and images converge to create a truly multimodal and increasingly agentic user experience. For all of our clients in retail, luxury, e-commerce, banking, insurance, and telecom, but also CPG and even B2B, this isn't just another wave of updates – it's a fundamental shift in how brands will connect with consumers and businesses.

Agentic AI in practice: Strategic value for digital and data marketers

Discover how Agentic AI is driving practical, strategic advantages for digital and data marketers. From autonomous campaign optimization to personalized customer experiences, this technology empowers your team to focus on high-impact innovation.

Marketing Measurement at Work: Learnings from Nike

Learnings from Nike's marketing measurement journey emphasize the significance of a business-first mindset, the evolution of a tailored measurement toolkit, seamless integration into business processes, and fostering a data-driven culture to drive sustainable success.

Artefact UK at Advertising Week London 2025

Last week, Artefact attended Adweek London 2025, held from April 1–3 at 180 Studios. This premier event brought together over 7,000 attendees—including top brands, agencies, and tech partners—creating an exclusive platform for networking and industry collaboration. We focused our time on the Tech Stage, which meant skipping the Innovation and Creative stages.

The future of Marketing Measurement: Key insights on Meridian MMM, Attribution & ROI Optimization

On the 20th of March, Artefact and Google had the pleasure of co-organizing a special event centered around the launch of Google’s latest innovation in Marketing Mix Modeling (MMM), the open-source model Meridian. This event was a unique opportunity for advertisers and marketers to explore how this cutting-edge tool can revolutionize marketing measurement and optimization.