Global Blog

Perspectives on AI: A live podcast at VivaTechnology 2025 with Vincent Luciani, Co-founder of Artefact, and Paul Midy, Member of Parliament for Paris

The world of AI is expanding rapidly, reshaping industries and societies alike. At VivaTech 2025, Vincent Luciani, Executive Chairman and Co-founder of Artefact, and Paul...

From Efficiency to Impact: Escaping the AI Slack Trap

Generative AI has compressed delivery times: what took eight hours now takes three. But where do the remaining five hours go?

The SaaS Panic – When Agents Begin to Bypass the Interface

Something subtle but seismic is happening in enterprise software. For years, SaaS thrived on UX—well-crafted interfaces designed to guide humans through increasingly complex workflows.

From Slideware to Shipping: The Rise of the Agentic Process Owner (APO)

For decades, consulting thrived by delivering polished slide decks filled with frameworks and benchmarks.

When Conversations Become Channels

Brands have long envied the troves of first‑party data sitting inside retailer systems. The average shopper enrols in roughly 13 loyalty programmes but stays active in...

How Artificial Intelligence Is Already Transforming S&OP — and the Potential That Still Exists

The Sales and Operations Planning (S&OP) process aims to align sales, operations, and finance departments around an integrated and feasible plan. More than a monthly...

The Importance of LGBT Pride Month

LGBT Pride Month is a celebration of the diversity, resilience and resistance of the LGBT community. It is a time to remember the struggles of...

Is META trying to make agencies redundant?

Meta's recent announcement to fully automate ad creation using AI by the end of 2025 marks a significant shift in digital advertising. While this move...

SEO for LLMs: How to rank in Large Language Models

In this article, we explore strategies to optimize your website and brand for LLM visibility and improve your chances of being mentioned in AI-generated answers

Turning distributor data into a growth engine

In industries such as fast-moving consumer goods (FMCG) and fashion retail—where businesses heavily rely on distributor networks—data is evolving from a support function into a...

Introducing Google’s New Query Metrics: Unlocking Deeper Search and Ad Insights

As the future of advertising rapidly evolves, so too does the way we understand and reach consumers. Google is ushering in a new era of...

The ethical considerations and governance required for responsible Al adoption

The adoption of AI brings significant ethical considerations and governance challenges that must not be ignored. The way we develop, deploy, and manage AI technologies...