Global Blog

Rethinking Travel Retail: How leaders are scaling Travel Retail with pragmatic data-driven solutions

The travel retail sector is at a fascinating crossroads. Passenger numbers across air and rail have rebounded to pre-COVID levels and are set to grow...

How AI is changing search and what it means for customers, marketers and brands

AI is transforming search, shifting it from ranking and retrieval towards reasoning and synthesis. This whitepaper charts this evolution, explains the mechanics of large language...

A C-Suite Guide to Marketing Measurement in 2025

In 2025, marketing measurement has become a top priority for the C-suite. While generative AI is transforming campaign execution, measurement is what proves value and...

The Execution Problem: Why Even Flawless Pricing Strategies Fail Between the C-Suite and the Shelf

Margin leakage often hides in complex pricing, promotions, and multi-channel strategies, where list prices rarely match the final pocket price. Promotions can cannibalize sales, and...

Unlocking Commercial Efficiency: The Transformative Power of AI Agents

AI Agents are revolutionizing commercial operations by automating tasks, enhancing customer relationships, and providing actionable insights. From boosting salesforce efficiency to optimizing pricing strategies, these...

Artefact publishes its research on AI applied to the identification of atypical customer profiles, developed and tested with a leading French Bank

Artefact, in partnership with Societe Generale and Sorbonne University, presents a new AI approach to identify atypical customer profiles. Tested on real banking data, this...

Human consultancy is at the core of successful agentic AI implementation

AI is reshaping consulting, but not in the way most companies imagine. In a practical exploration of professional services, we reveal how treating AI agents...

What Is the Impact of AI Overviews on SEA and SEO?

Google’s new AI Overviews are changing how users find information online. In a practical case from the Dutch sustainability sector, we explore how this shift...

CDP Beyond POC Stage: Why Use Cases Alone Keep You Trapped

Customer Data Platforms (CDPs) promise a truly unified view of your customers, opening doors to hyper-personalization and driving significant ROI. Yet, if you're like many...

Smarter Universities: Harnessing AI and Data for Transformation

This paper explores how data and AI can serve as powerful enablers of that transformation. It introduces a strategic framework centered on three key levers:...

AI-Driven Digital Twins: Unlocking Exponential Operational Gains

Initially, digital twins were used to study how rockets behaved under varying circumstances. Today, they are widely applied to improve operational performance and are becoming...

From Retail Cost to Competitive Advantage: 9 Metrics That Drive Loyalty

Retailers are sitting on a gold mine of customer data, but too often, it’s treated like a cost rather than a strategic asset. Retailers who...