1 July 2021 SEA management has changed a lot in the last few years, evolving from time-consuming manual to increasingly automated. Many tools have been marketed to improve and accelerate account management.
28 June 2021 Streamlit is a great tool to create beautiful data applications quite easily but when it comes to deploying them and making them accessible, it can be more complicated for non-specialists. In this article we aim at presenting our journey to deploying our application on GCP ensuring a restricted access to specific people. We implemented two solutions: one with Cloud Run, the other with App Engine and we chose to keep App Engine for its ease of securing the application with IAP (Identity-Aware Proxy).
22 June 2021 Shopping for gifts is a struggle for me. Especially when it comes to gifting my mom. A couple of weeks ago, I was looking for some ideas for her birthday. As usual, I was late and as usual, I was pretty uninspired.
21 June 2021 Data-Driven Marketing | This seems the perfect moment for the widespread adoption of Customer Data Platforms or CDPs.
21 June 2021 The potential for transforming data into value through product, service or process innovation is immense, and companies that succeed in doing so outperform their competitors. Yet, only 30% of data-driven transformation projects achieve their objectives, often stumbling on scaling up.
14 June 2021 A step-by-step guide on how to detect, outline and classify farm plots on satellite images. This article is part of a 2-article series about satellite images processing applied to agriculture.
3 June 2021 Learn how to improve customer satisfaction and create added-value using Google Contact Center AI. Read about the key outcomes of the webinar on March 30th presented by Matthieu Myszak - Data Consulting Director, Artefact and Julien Tribout - Sales Lead Google Contact Center AI.
27 May 2021 In this following article of a large series of posts dedicated to demand forecasting, we will focus on how to model promotions, a key driver in sales forecasting, looking at what a typical promo dataset looks like, how features should be crafted, with a step-by-step example in Python, and how complex promotional granularity can be dealt with.
24 May 2021 Fabien Cros, Data Consulting Director, Artefact, describes a seamless world where a sales team can operate via a centralised sales command centre (SCC), and more importantly, how this world is adaptable now.
