About Hans De Cuyper: Hans has served as the Group CEO of Ageas for five years, previously leading its Belgian entity, and has extensive experience in digitization and data strategies within the insurance sector.
Ageas is an international insurance group, headquartered and listed in Belgium, with a heritage spanning 200 years. Artificial intelligence is a cornerstone of the Group’s strategic plan Elevate27. Ageas is leveraging technology to transform customer experience, improve insurance excellence and operational efficiency, and drive innovation across its markets.
At Adopt AI, he will explore how innovation and artificial intelligence are transforming the insurance industry. AI empowers insurers to offer more personalised and sustainable protection based on deeper customer insights.
Discover the key insights:
- The core challenge lies in how the insurance industry, traditionally reliant on historical data and legacy systems, must evolve with the integration of AI and data to unlock business intelligence and enhance customer experiences.
- Ageas has been on a journey to digitize data infrastructure, migrating from outdated mainframe systems to cloud solutions, facilitating a more agile data management environment.
- AI is positioned as a transformative tool that will shift customer journeys from a data output perspective to a data input one, enabling personalized insurance products and streamlined claims processes.
- New insurance models, such as usage-based and contextual insurance, reflect a growing trend towards creating tailored offerings that accommodate customer behaviors and needs.
- The potential risks associated with AI include greater exclusion of high-risk populations due to data-driven segmentation, which poses ethical and regulatory challenges for the industry.
- By implementing AI ethically, Ageas aims to increase inclusion, particularly in underinsured populations, using innovative approaches to risk assessment, such as leveraging satellite data for agricultural insurance.
- Hans emphasizes that the deployment of AI within insurance should prioritize societal responsibility by aiming for inclusion rather than exclusion, recognizing the vital role insurance plays in communities.
- The insurance industry must evolve by embracing AI and modernizing data infrastructure to unlock business intelligence and better serve customer needs.
- Potential risks surrounding AI deployment necessitate a structured yet ethical approach to mitigate exclusion and support regulatory frameworks.
- Emphasizing societal responsibility can lead to greater financial inclusion for underserved populations through innovative insurance solutions that leverage advanced analytics.

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