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From CDP to GPT: Building Your Future Consumer Engagement Strategy Now
The Artefact Singapore data & AI consulting team, with our Tech Partner, Treasure Data, a leading solutions provider of Customer Data Platform (CDP), took part in the Digital Marketing World Forum (DMWF) - Asia. They shed light on the transformative power of AI and Gen AI in marketing practices, and illustrated some concrete CDP use cases for ultra-personalized consumer targeting to maximise ROI of marketing campaign investments.
10 AI tools which will evolve UK property businesses in 2024
AI has already dramatically changed how we work, live and interact with others. It will also have a considerable impact on the UK’s property sector. Most of the AI applications in use today are focused on how end customers interact with properties, do searches, visualise floorplans or simply to get more information on a neighbourhood.
Social housing trends in 2024: leveraging data to improve resident journeys
As advanced data use cases and AI applications increasingly influence how corporations make decisions, we look at what trends are likely to impact the UK social housing sector in 2024.
Comment peut-on réinventer l’acculturation des projets de Data Governance ?
La gouvernance des données est devenue une pierre angulaire pour les organisations qui cherchent à révéler le plein potentiel de leurs données. Artefact a réuni des leaders de l'industrie pour discuter de la démocratisation des données et des stratégies de transformation qu'ils emploient au sein de leurs organisations.
February News | Impact of The Digital Markets Act (DMA) | GA4: The next generation of analytics – The Deezer case | Unlock the power of GMP with our certified experts
Even in today’s rapidly changing privacy landscape, businesses can build strong customer relationships that drive growth. Ensuring data privacy, allowing consumers to easily opt in or opt out of data sharing, and being transparent about personal data use and storage: these are the keys to winning the trust of today’s privacy-conscious customers.
Cartes graphiques: face au boom de l’IA, la course à l’armement des clouds européens
Rares, chères et indispensables, les cartes graphiques, pierres angulaires du développement d'intelligences artificielles (IA), font l'objet d'une sévère concurrence entre les opérateurs européens de cloud, qui misent sur une importante puissance de calcul à louer à leurs clients, dans un contexte de tension d'approvisionnements.
Retail Media, GenAI Persona Generator – E-Commerce Berlin Expo 2024 in a nutshell
It was a blast! First place in the category “Innovation”with our GenAI Persona Generator, talked on stage about Retail Media and how Data Partnerships help scale the business
Artefact Announces Official Expansion into Latin America with New Offices in Colombia and Mexico
After a remarkably successful 5-year journey with its Brazilian team, Artefact LatAm has inaugurated two new offices in Colombia and Mexico as part of its strategic expansion plan in the region.
Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations
Customer Data Platforms (CDPs) are one of the key technological enablers for staying competitive in a rapidly evolving industry landscape. CDPs aggregate, segment, and leverage data from multiple sources to create a 360-degree view of the customer. As a result, organizations can deliver targeted marketing strategies and seamless, loyalty-building user experiences.
Vincent Luciani : « L’Europe va faire figure de proue en matière de régulation de l’IA »
L’Union européenne est parvenue cette semaine à un accord sur l’IA Act, texte régulant l’intelligence artificielle. Un projet européen qui, s’il encadre les perspectives de l’IA générative, pourrait offrir des opportunités aux entreprises selon Vincent Luciani, PDG et cofondateur d’Artefact.
Retail Media 2024 – mit starken Partnerschaften und sicherer Technologie zum Erfolg
Die schrittweise Abschaffung von Third-Party-Cookies ist nicht das Ende des digitalen Marketings, sondern eine Einladung zur Innovation und zum Umdenken.
Die Verwendung von Social Media für B2B-Marketing: wie Sie Ihre Zielgruppe erreichen und Leads generieren
Welche Chancen und Möglichkeiten sind durch die aktuellen Entwicklungen in der Technologie rund um Data und AI für Marken und Unternehmen möglich?
Artefact UK relocates office to support growth plans
Artefact UK moves to a larger space in the City of London, reflecting its growth plans for 2024 and beyond.
Google’s Consent Mode update: What does it mean for your business?
Discover what Google's changes in Consent Mode mean for your business and gain practicle advise from our experts.
Why you need LLMOps
This article introduces LLMOps, a specialised branch merging DevOps and MLOps for managing the challenges posed by Large Language Models (LLMs)...
Artefact Germany will handle Mepal’s German affiliate programme
Artefact Germany, a leading data-driven marketing company, has been selected by Mepal to manage the affiliate marketing programme in Germany.
Navigating the New Era of Cookieless Advertising
The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing as the cookie apocalypse begins.
Fortenova Group: Delivering fresh insights to reduce food waste and boost revenues
With Artefact and Google Cloud, Fortenova Group built a DataLab that applied analytics and AI to real-world challenges, helping to boost profits and reduce waste.
Digital Markets Act Report – How it will impact your organization & what steps to take to avoid marketing disruption
This paper outlines why your organization’s leadership, from CMOs to DPOs, must take swift action to ensure that your marketing campaigns are not negatively impacted by the upcoming cross-platform changes resulting from this regulation.
Unleashing the Power of LangChain Expression Language (LCEL): from proof of concept to production
LangChain has become one of the most used Python library to interact with LLMs in less than a year, but LangChain was mostly a library for POCs as it lacked the ability to create complex and scalable applications.
