If you can’t find what you’re looking for, try a new search !
Artefact在印度设立新办事处，将业务扩展到东南亚, 以加强其在数据和AI领域的全球领导地位
Artefact is pleased to announce its expansion into South East Asia through the opening of a new office in India, further reinforcing the Group's global consultancy leadership in data and AI. This strategic move not only establishes a Global Center of Excellence but also marks a significant milestone in Artefact's international growth strategy.
Artefact与MoEngage携手帮助全球企业利用数据和AI加强以消费者为中心的有意义互动
Artefact MENA has announced a strategic partnership with MoEngage, an industry-leading, insights-led Customer Engagement Platform. This collaboration will help global businesses utilize AI and data-driven strategies to dissolve siloes and transform into consumer-centric brands. Artefact is now part of the MoEngage Catalyst Partner program that is dedicated to helping brands scale at speed.
通过良师益友助力你的成长心态
Feedback is a gift. The ability to collaborate with others to grow, challenge ourselves, and evolve is critical to our development in life and work. Psychologist Carol Dweck calls this a growth mindset, where people can transform their abilities, intelligence, and talents through dedication, hard work, and active learning.
为什么首席人工智能官(CAIO)不是新的首席执行官？
My professional engagements lead me to interact with individuals deeply involved in data, AI and innovation. In 2022, while in Los Angeles, I was introduced to a senior executive who, shortly after saying their name, shared their role at that major entertainment company: chief metaverse officer. There was a moment of silence. Although silence can sometimes serve a purpose in my job, an extended silence does not. I didn’t really know how to react to a role I could have never imagined existed in the first place. Yesterday, I checked this person’s job title again and discovered a change. Guess what? Goodbye metaverse, and welcome … AI.
Google Core Web Vitals的新功能INP是否对搜索引擎优化产生了革命性影响？
数据和人工智能技术的最新发展为商标和企业带来了哪些机会和机遇？
Artefact, entreprise pionnière dans la data et l’IA, investit pour développer et accélérer les carrières des femmes
Pour la Journée internationale des droits des femmes, Artefact, acteur majeur des services liés à la data et à l'intelligence artificielle, annonce avec fierté ses initiatives en phase avec les cinq engagements clés de l'ONU pour 2024. Le thème de cette année : "Investir en faveur des femmes : accélérer le rythme".
从 CDP 到 GPT：构建消费者参与策略
The Artefact Singapore data & AI consulting team, with our Tech Partner, Treasure Data, a leading solutions provider of Customer Data Platform (CDP), took part in the Digital Marketing World Forum (DMWF) - Asia. They shed light on the transformative power of AI and Gen AI in marketing practices, and illustrated some concrete CDP use cases for ultra-personalized consumer targeting to maximise ROI of marketing campaign investments.
2024 年将促进英国房地产企业发展的 10 种AI工具
AI has already dramatically changed how we work, live and interact with others. It will also have a considerable impact on the UK’s property sector. Most of the AI applications in use today are focused on how end customers interact with properties, do searches, visualise floorplans or simply to get more information on a neighbourhood.
2024 年社会住房趋势：利用数据改善居民出行
As advanced data use cases and AI applications increasingly influence how corporations make decisions, we look at what trends are likely to impact the UK social housing sector in 2024.
Comment peut-on réinventer l’acculturation des projets de Data Governance ?
La gouvernance des données est devenue une pierre angulaire pour les organisations qui cherchent à révéler le plein potentiel de leurs données. Artefact a réuni des leaders de l'industrie pour discuter de la démocratisation des données et des stratégies de transformation qu'ils emploient au sein de leurs organisations.
February News | Impact of The Digital Markets Act (DMA) | GA4: The next generation of analytics – The Deezer case | Unlock the power of GMP with our certified experts
Even in today’s rapidly changing privacy landscape, businesses can build strong customer relationships that drive growth. Ensuring data privacy, allowing consumers to easily opt in or opt out of data sharing, and being transparent about personal data use and storage: these are the keys to winning the trust of today’s privacy-conscious customers.
Cartes graphiques: face au boom de l’IA, la course à l’armement des clouds européens
Rares, chères et indispensables, les cartes graphiques, pierres angulaires du développement d'intelligences artificielles (IA), font l'objet d'une sévère concurrence entre les opérateurs européens de cloud, qui misent sur une importante puissance de calcul à louer à leurs clients, dans un contexte de tension d'approvisionnements.
Retail Media, GenAI Persona Generator – E-Commerce Berlin Expo 2024 in a nutshell
It was a blast! First place in the category “Innovation”with our GenAI Persona Generator, talked on stage about Retail Media and how Data Partnerships help scale the business
Artefact宣布正式进军拉丁美洲，在哥伦比亚和墨西哥设立新办事处
After a remarkably successful 5-year journey with its Brazilian team, Artefact LatAm has inaugurated two new offices in Colombia and Mexico as part of its strategic expansion plan in the region.
Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations
Customer Data Platforms (CDPs) are one of the key technological enablers for staying competitive in a rapidly evolving industry landscape. CDPs aggregate, segment, and leverage data from multiple sources to create a 360-degree view of the customer. As a result, organizations can deliver targeted marketing strategies and seamless, loyalty-building user experiences.
欧洲将在AI监管方面扮演重要角色
L’Union européenne est parvenue cette semaine à un accord sur l’IA Act, texte régulant l’intelligence artificielle. Un projet européen qui, s’il encadre les perspectives de l’IA générative, pourrait offrir des opportunités aux entreprises selon Vincent Luciani, PDG et cofondateur d’Artefact.
2024 年的零售媒体--利用强大的合作伙伴关系和可靠的技术取得成功
在一定程度上，使用第三方Cookies 并不是数字营销的终点，而是创新和发展的起点。
社交媒体在 B2B 营销中的应用：如何获得客户并创造潜在客户？
数据和人工智能技术的最新发展为商标和企业带来了哪些机会和机遇？
Artefact英国办公室迁址支持未来增长计划
Artefact英国办公室迁址到伦敦金融城的一个更大空间，旨在支持其2024年及未来的发展计划。
Google 的 "同意模式 "更新：对您的企业意味着什么？
Discover what Google's changes in Consent Mode mean for your business and gain practicle advise from our experts.
为什么需要大型语言模型操作 (LLMOps)
This article introduces LLMOps, a specialised branch merging DevOps and MLOps for managing the challenges posed by Large Language Models (LLMs)...
