Global Blog
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Brune Poirson, Chief Sustainability Officer & Exec. Committee Member at ACCOR at the Adopt AI Summit – How to combine the use of AI and environmental transition
Brune Poirson, former Secretary of State for Ecological and Environmental Transition (2017-2020), is now the Chief Sustainability Officer at ACCOR. Poirson’s current mission is to guide ACCOR, a global hospitality company, toward a sustainable model amidst accelerating climate change and social inequalities.
26 June 2024
Hanan Ouazan, Partner & Generative AI Lead at Artefact at the Adopt AI Summit – Generative AI Introduction
Hanan Ouazan has graduated from Ecole Normale Supérieur and Ecole Centrale de Lille in ML and AI. He joined Artefact almost 10 years ago and has been for the past few years the Lead for Generative AI.
26 June 2024
Enrique Martinez, CEO of FNAC DARTY at the Adopt AI Summit – How AI drives a new cycle of innovation and transformation
Enrique Martinez joined the group in 1998 and has been CEO since 2017. He has expanded the company's operations to 13 countries, employing nearly 25,000 people and managing over 1,000 stores. Fnac Darty is a leading European retailer in home appliances and consumer electronics, and the second largest e-commerce player in France. Under his leadership, Fnac Darty has excelled in omnichannel retailing, merging digital and physical sales platforms.
26 June 2024
Stanislas Niox-Chateau, CEO of DOCTOLIB at the Adopt AI Summit – Building the healthcare we all dream of, thanks to AI
Stanislas Niox-Chateau co-founded Doctolib in 2013, which quickly became a leader in e-health across Europe, dramatically improving how patients connect with healthcare providers. Doctolib quickly became a leader in e-health across Europe, dramatically improving how patients connect with healthcare providers. The platform serves 380,000 healthcare professionals and attracts 80 million patient visits each month.
26 June 2024
Christophe Fanichet, CEO of SNCF VOYAGEURS at the Adopt AI Summit – AI Ambition
With over 20 years of experience in transportation and technology leadership, Christophe Fanichet has played a pivotal role in transforming SNCF Voyageurs. It is a division of the French national railway company focused on passenger transport, optimizing travel experiences through advanced technologies and extensive rail services.
26 June 2024
Jérôme Bruhat, CEO of ROBERTET at the Adopt AI Summit – How does AI transform a core business
With nearly thirty years of experience at L'Oréal, including roles as Global Director of Maybelline and President of L'Oréal Germany and Japan, Jérôme Bruhat now leads the charge in data and digital transformation at Robertet, enhancing both product development and sustainability. Robertet, a family-owned company since 1850, specialising and a world leader in natural fragrances and flavours, collaborated with Artefact to explore how AI can enhance their creative processes, while keeping the traditionally human-centric nature of their industry.
26 June 2024
Virgine Dominguez, Exec VP Digital, Data & Info Systems at SERVIER at the Adopt AI Summit – How AI is reshaping pharmaceutical companies
Virginie Dominguez joined Servier Group in 2020, bringing 20 years of experience from her previous roles, notably as Chief Digital Officer at Orange. Virginie's leadership is integral to Servier’s strategic goal of becoming a digital performer by 2025. Servier is a global pharmaceutical group governed by a Foundation operating in 150 countries, employing 22,000 people. Servier is an independent group that invests over 20% of its revenue in R&D every year. Servier’s ambition is to become a focused and innovative player in oncology by targeting hard-to-treat cancers.
26 June 2024
Aurore Gaspar, Deputy Head of SOCIETE GENERALE French retail banking network at the Adopt AI Summit – AI for finance in retail bank
Aurore plays a crucial role in transforming the bank's operational and relationship model of the Société Générale, to offer the most appropriate value proposition to its clients. She supervises the Digital, Distance Banking, Open Banking, Data and AI, Payments, Operations and Transformation departments. She has more than 20 years of experience within Societe Generale group, where she has developed a thorough knowledge of retail banking activities, as well as solid skills in digital technology.
26 June 2024
Alix Boulnois, CDO & Member of the Group Exec Comm at ACCOR, Biljana Kaitovic, Group CIO & CDO at ENGIE, Gilles Morel, Exec VP at WHIRLPOOL at the Adopt AI Summit – How to scale AI in a global context
Panel discussion "How to scale AI in a global context" with Alix Boulnois, Chief Digital Officer and Member of the Group Executive Committee at Accor, Biljana Kaitovic, Group CIO and Chief Digital Officer at Engie, Gilles Morel, Executive Vice President at Whirlpool, and Alexandre Thion de la Chaume, Managing Partner at Artefact.
26 June 2024
Hervé Montjotin, CEO of SOCOTEC at the Adopt AI Summit – AI at the heart of business transformation
Hervé Montjotin, CEO of Socotec Group since 2016, holds a Master's in Social Sciences from Ecole Normale Supérieure and an MBA from ESCP Europe. He began his career with Bossard Consultants in 1989 and significantly contributed to Norbert Dentressangle's growth from 1995 to 2015.
26 June 2024
Bernard Gavgani, Global CIO, and Su Yang, Head of AI for Transaction Banking at BNP PARIBAS at the Adopt AI Summit – Banking ecosystem
Bernard Gavgani is responsible for overseeing the bank's technological advancements and digital transformation initiatives. He has extensive experience in the financial sector, leading various IT and innovation projects to enhance operational efficiency and customer service. Su Yang leads the development and implementation of AI-driven solutions to optimize banking transactions. With a background in data management and a key role in defining data strategies for the French Ministry of Finance, he brings extensive expertise in leveraging AI to enhance operational performance and customer experience. BNP Paribas is one of the largest banks in Europe, providing a wide range of financial services to individuals, businesses, and institutional clients. The bank is known for its innovative approach and commitment to leveraging advanced technologies like AI to enhance customer service and operational efficiency.
26 June 2024
Christel Heydemann, CEO of ORANGE GROUP – Opening interview at the Adopt AI Summit
As CEO of Orange, Christel Heydemann has dynamically steered the Group’s strategic initiatives, particularly in harnessing AI and digital technologies to redefine telecommunications globally. Her prior experiences at Schneider Electric and Alcatel-Lucent underscore her commitment to transformative leadership and technological innovation. With a 2023 revenue of €44.1 billion and a dedicated workforce of 137,000, Orange serves 298 million customers worldwide, demonstrating its scale and commitment to customer-focused innovations.
26 June 2024
Christophe Périllat, CEO of VALEO at the Adopt AI Summit – The future of the automotive industry, relying on AI integration
CEO of Valeo since January 2022, Christophe Périllat joined the company in 2000. His leadership is seen as a continuation of Valeo's strategic focus on driving assistance systems and electrification, positioning the company at the forefront of the automotive industry's ongoing revolutions in mobility.
26 June 2024
Vincent Luciani, CEO and cofounder of Artefact – Opening keynote at the Adopt AI Summit
On June 5th, Vincent Luciani, CEO of Artefact, delivered an insightful speech at the Adopt AI Summit organized by Artefact at Station F in Paris. Vincent shared personal anecdotes and professional observations, illustrating the transformative impact of AI on both individual aspirations and business processes. He emphasized the rapid advancements in AI technology and the significant potential it holds for reshaping industries and improving efficiency in the coming years.
18 June 2024
Evolving to an Intelligent Asset Management Register
Advancements in AI technology have revolutionised the way we manage and maintain property “hard” assets. An emerging application is the Intelligent Asset Register, which optimises the management of critical assets such as lifts, electric gates, alarms, and various machinery across extensive property portfolios.
18 June 2024
Demystifying digital twins: What they are and how your business can benefit
Discover the value of creating digital twins for each sector, bringing increased productivity, reduced time-to-market, and improved customer satisfaction.
17 June 2024
AI for inclusion: Promoting diversity and equity in the technology sector
Technology has the power to transform societies and promote inclusion, and artificial intelligence plays a crucial role in this process. However, for AI to reach its full potential, it is essential that it is designed and implemented with a perspective of diversity and inclusion. This article explores how AI can be an ally in promoting diversity, especially for the LGBTQIAPN+ community, and provides practical examples of how this is being achieved.
17 June 2024
The Impact of LGBTQIAPN+ Representation in Companies
It is essential to reflect on the importance of inclusion in the technology sector. According to a recent Google study, "The Impact and Future of Artificial Intelligence in Brazil," there is an alarming lack of diversity in AI companies: 71% do not have LGBTQIAPN+ individuals in leadership positions. In 2024, the inclusion of LGBTQIAPN+ individuals should be a standard practice. Diversity of thought and experiences is vital for progress and innovation in the technology sector. Companies that do not value inclusion are stuck in the past and risk becoming obsolete. True innovation happens when all voices are heard and valued.
17 June 2024
Using GenAI for Lease Interrogation
With today’s advances in AI technology, what was complex and tedious can now be done quickly and efficiently. One of these examples can be found in historical lease interrogation. With a custom generative AI solution, a secure sandboxed environment can be created in which all historical real estate leases are uploaded. This will enable any user within the firm to access a chatbot to ask it natural language questions about any aspects of the leases. This in essence becomes a dynamic lease management tool which delivers incredible instantaneous insights at the fingertips of all users.
21 May 2024
Google I/O Announcements and What They Mean for the Future of Search
Google I/O 2024 has set the stage for a new era of search, driven by powerful AI technologies, with the announcement that AI Overviews will be launched outside of Google Labs in the US as of 14th May 2024.
15 May 2024
How Artefact managed to develop a fair yet simple career system for software engineers
In today’s dynamic and ever-evolving tech industry, a career track can often feel like a winding path through a dense forest of opportunities. With rapid advancements in technology, the possibilities are endless, but so are the challenges.
15 May 2024
Unveiling the Future of Consumer Engagement: Key Insights from Artefact’s latest breakfast event – “Trailblazing Consumer Engagement with Data, AI, and GenAI”
On 26th April 2024, Artefact Singapore and our Tech Partner, Treasure Data, a leading solutions provider of Customer Data Platform, held a panel discussion where digital and data experts from various industries gathered to delve into the topic of consumer engagement (r)evolution, as well as the key ingredients that go under the surface of such transformation.
15 May 2024
The AI ACT: The Importance of Regulatory Compliance – and what’s at stake for Businesses of every type and size
Nathalie Beslay, CEO and co-founder of Naaia, met with Caroline Goulard, journalist and CEO of data visualization companies Dataveyes and Modality, to discuss the new AI Act, set to enter into force after its April 22nd publication in the European Union’s Official Journal. Their 45’ interview, held in The Bridge by Artefact studio, explores every aspect of this Act designed to ensure safety and compliance with fundamental rights, while boosting innovation.
29 April 2024
Keeping the Promise of AI: The Role of Ethics in developing Responsible, Unbiased Models
Jean-Marie John-Mathews, PhD, Co-founder and scientific director of Giskard AI, and Caroline Goulard, journalist and CEO of data visualization companies Dataveyes and Modality, discuss the ethical and political challenges of AI development. They explore how categories are constructed in a society, how they politicize issues, and how AI turned categorization on its head.
29 April 2024
Artefact Benelux achieves 4.5 stars for best Digital Marketing Agency in Emerce100
Artefact Benelux is listed in the top-2 of the Best Digital Marketing Agencies in Emerce 100's list of 2024.
26 April 2024
How can we reinvent the acculturation of data governance projects?
Data governance has become a critical issue for organizations seeking to unlock the full potential of their data. Artefact brought together industry leaders to explore data democratization and the transformation strategies they are using in their organizations. The discussion focused on gamification, event management, and ways to reinvent acculturation through hackathons, bootcamps, and e-learning.
22 April 2024
Navigating the data governance landscape: Decoding AI governance
As interest in and integration of AI solutions surges, there is a pressing need for businesses to embark on initiatives that ensure the proper governance of AI design and use. Inadequate governance of AI puts organizations at risk of non-compliance with regulatory requirements, compromising their decision-making process, and failing to meet customer expectations.
27 March 2024
Navigating the Future of AI for SEO
The Friends of Search 2024 program was filled with useful and insightful AI-based learnings. Check out our key takeaways for SEO.
25 March 2024
A(I) day at Friends of Search 2024
The 11th edition of Friends of Search (FOS) proved to be a stimulating forum for exploring the burgeoning role of AI within the field of Search Marketing. This article offers our analysis of the key takeaways and insights gathered from the event.
22 March 2024
10 AI tools which will evolve UK property businesses in 2024
AI has already dramatically changed how we work, live and interact with others. It will also have a considerable impact on the UK’s property sector. Most of the AI applications in use today are focused on how end customers interact with properties, do searches, visualise floorplans or simply to get more information on a neighbourhood.
5 March 2024
Social housing trends in 2024: leveraging data to improve resident journeys
As advanced data use cases and AI applications increasingly influence how corporations make decisions, we look at what trends are likely to impact the UK social housing sector in 2024.
5 March 2024
Retail Media, GenAI Persona Generator – E-Commerce Berlin Expo 2024 in a nutshell
It was a blast! First place in the category “Innovation”with our GenAI Persona Generator, talked on stage about Retail Media and how Data Partnerships help scale the business
28 February 2024
Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations
Customer Data Platforms (CDPs) are one of the key technological enablers for staying competitive in a rapidly evolving industry landscape. CDPs aggregate, segment, and leverage data from multiple sources to create a 360-degree view of the customer. As a result, organizations can deliver targeted marketing strategies and seamless, loyalty-building user experiences.
20 February 2024
Google’s Consent Mode update: What does it mean for your business?
Discover what Google's changes in Consent Mode mean for your business and gain practicle advise from our experts.
11 February 2024
Why you need LLMOps
This article introduces LLMOps, a specialised branch merging DevOps and MLOps for managing the challenges posed by Large Language Models (LLMs)...
8 February 2024
Navigating the New Era of Cookieless Advertising
The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing as the cookie apocalypse begins.
5 February 2024
From CDP to GPT: Building Your Future Consumer Engagement Strategy Now
The Artefact Singapore data & AI consulting team, with our Tech Partner, Treasure Data, a leading solutions provider of Customer Data Platform (CDP), took part in the Digital Marketing World Forum (DMWF) - Asia. They shed light on the transformative power of AI and Gen AI in marketing practices, and illustrated some concrete CDP use cases for ultra-personalized consumer targeting to maximise ROI of marketing campaign investments.
4 February 2024
Unleashing the Power of LangChain Expression Language (LCEL): from proof of concept to production
LangChain has become one of the most used Python library to interact with LLMs in less than a year, but LangChain was mostly a library for POCs as it lacked the ability to create complex and scalable applications.
31 January 2024
How the strong demand for vacation travel, also makes the metasearch engines boom again. An overview for the travel industry.
Despite the significant, major price comparison websites and online travel agencies (OTAs) have survived these difficult times.
15 January 2024
Is the dependence on voucher publishers in affiliate marketing a self-made problem?
Among advertisers, there are always skeptics about affiliate marketing. One of the concerns of advertisers is a predominance of the participation of voucher publishers in the affiliate programme, so that the largest share of the performance within this channel could ultimately and significantly be reduced to these partners. Often, these partners are also seen as mere grabbers, which would not favor incremental sales.
15 January 2024
Uncovering the threats and opportunities from the constant industry evolution for my affiliate program
The setup of an affiliate program can shortly not become the best practice anymore. Networks, advertisers and even publishers need to keep an eye on changes in technical realities such as upcoming cookie restrictions in browsers and privacy policies, while simultaneously staying open to new affiliate business models in order to grow their program.
15 January 2024
Where to care: deploying data science to find optimal care home locations
Advanced data science solutions - combined with experienced land agents - increase the likelihood of acquiring high occupancy care home sites.
9 January 2024
How Generative AI reinvents data sharing for more personalized, secure marketing
Combining data exchange with generative AI enables banks to manage data more efficiently. This synergy promotes more personalized banking experiences while meeting the trust, legality and data accuracy requirements expected by their clients and stakeholders. Because the marketing sector faces the same challenges, Artefact has built a use case for improving persona creation, utilizing IBM’s Watsonx.ai platform powered by generative AI.
4 January 2024
How we handled profile ID reconciliation using Treasure Data Unification and SQL
In this article we explain the challenges of ID reconciliation and demonstrate our approach to create a unified profile ID in Customer Data Platform, specifically Treasure Data. Data was gathered from an offline Data Warehouse and online web site tracking.
3 January 2024
Pushing the boundaries of experimentation and measurement with innovative new modeling techniques
Emmanuel Malherbe, Head of Research Center at Artefact, met recently with Sid Mohan, Director Data Science & Global Lead for Causal AI Research & Marketing Mix Modelling at Artefact, to talk about marketing measurement.
19 December 2023
How savvy marketing management can boost sales and solve sophisticated business questions
Bertrand Brisou, Data & Analytics Director at Artefact, met recently with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss his work as leader and coordinator of Artefact’s global marketing and measurement initiative.
19 December 2023
Three trends paving the way for the future of marketing mix modeling
Aleksandra Semenenko, Director of Data Science & Global lead on Marketing Measurement at Artefact, recently sat down with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss the MMM models the company has been developing and the trends emerging with clients today.
19 December 2023
Safeguarding data privacy in a GenAI-driven future
Learn how incorporating Privacy by Design (PbD) principles into GenAI solutions is essential for data privacy.
18 December 2023
The role of data and AI in empowering climate action
At the "AI for Climate" networking event held on December 6, 2023, at COP28 in the UAE, Artefact brought together a diverse audience. The event provided a platform for participants to connect, collaborate, and engage in dynamic discussions surrounding climate challenges and potential solutions.
15 December 2023
Generative AI Unveiled for CIO: Strategies and Solutions
Artefact hosted an exclusive seminar in our Shanghai office tailored specifically for Chief Information Officers (CIOs) to delve into the world of Generative AI (GenAI) corporation landing in strategies and solutions. With approximately 15 CIOs in attendance, the seminar proved to be an enlightening gathering of industry IT peers.
7 December 2023
Snowflake’s Snowday ’23: Snowballing into Data Science Success
As we reflect on the insights shared during the ‘Snowday’ event on November 1st and 2nd, a cascade of exciting revelations about the future of Snowflake awaits us. This article dives into the noteworthy data science features unveiled during the event, shedding light on the innovation and advancements that took center stage.
6 December 2023
Unbundled CDPs, the CDP Market Disruptor
Customer Data Platforms (or CDPs for short) have been popular in the market for some time now, but the category truly came to full fruition around 2016-2017. As the category formed, some CDP vendors evolved from other existing business products and others started as pure CDPs, even the marketing clouds took notice of this fast emerging category. Today, the CDP is an established global category recognized by Forrester and Gartner, and has a thriving ecosystem of vendors with varying viewpoints and capabilities.
6 December 2023
Think with Google – Privacy-ready: 3 agency leaders offer MENA marketers advice on a changing landscape
43% of people say they'd switch from their preferred brand to a second-choice brand if the latter provided a good privacy experience. With that in mind, providing consumers with a privacy-safe shopping journey can no longer be an afterthought. So what are the most effective ways for brands to collect first-party data, deliver relevant ad experiences, and analyse and measure results with minimum gaps — all in a privacy-safe way?
5 December 2023
Making the most of limited data with AI and modelling
Learn how to leverage a limited amount of first-party data with AI and modelling.
28 November 2023
Amazon Marketing Cloud (AMC) launches a new feature to quantify the business impact of your media strategy
Discover what our experts have to say about the new "Flexible Shopping Insights" feature just rolled out by Amazon Marketing Cloud (AMC).
You'll learn everything there is to know about this major change that will revolutionize strategic brand deployment on Amazon.
First, a quick review of the basic principles of AMC.
24 November 2023
Data privacy today: Why it’s essential for customers – and business success
In this interview between Google and Artefact Benelux, we dive deeper into privacy and how to unlock succesful, durable AI-powered marketing.
8 November 2023
Will generative AI revolutionize content creation?
You’re reading the second chapter of the six-part guide, "AI at every stage of the customer journey".
1 November 2023
How we interview and hire software engineers at Artefact
We go through the skills we are looking for, the different steps of the process, and the commitments we make to all candidates.
17 October 2023
Travel media: Smarter traveler engagement for brands; new revenue streams for hotels and airlines
In the dynamic world of digital marketing and data monetization, the retail sector has always been a pioneer, leveraging its vast data resources to open new revenue streams.
6 October 2023
Performance Max – 2 Years Later: How Do We Feel Now?
Explore Performance Max (Pmax) evolution 2 years after launch: Challenges, Google's changes, and its transformative impact on online advertising.
5 October 2023
