Global Blog
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How savvy marketing management can boost sales and solve sophisticated business questions
Bertrand Brisou, Data & Analytics Director at Artefact, met recently with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss his work as leader and coordinator of Artefact’s global marketing and measurement initiative.
19 December 2023
Three trends paving the way for the future of marketing mix modeling
Aleksandra Semenenko, Director of Data Science & Global lead on Marketing Measurement at Artefact, recently sat down with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss the MMM models the company has been developing and the trends emerging with clients today.
19 December 2023
Safeguarding data privacy in a GenAI-driven future
Learn how incorporating Privacy by Design (PbD) principles into GenAI solutions is essential for data privacy.
18 December 2023
The role of data and AI in empowering climate action
At the "AI for Climate" networking event held on December 6, 2023, at COP28 in the UAE, Artefact brought together a diverse audience. The event provided a platform for participants to connect, collaborate, and engage in dynamic discussions surrounding climate challenges and potential solutions.
15 December 2023
Generative AI Unveiled for CIO: Strategies and Solutions
Artefact hosted an exclusive seminar in our Shanghai office tailored specifically for Chief Information Officers (CIOs) to delve into the world of Generative AI (GenAI) corporation landing in strategies and solutions. With approximately 15 CIOs in attendance, the seminar proved to be an enlightening gathering of industry IT peers.
7 December 2023
Snowflake’s Snowday ’23: Snowballing into Data Science Success
As we reflect on the insights shared during the ‘Snowday’ event on November 1st and 2nd, a cascade of exciting revelations about the future of Snowflake awaits us. This article dives into the noteworthy data science features unveiled during the event, shedding light on the innovation and advancements that took center stage.
6 December 2023
Unbundled CDPs, the CDP Market Disruptor
Customer Data Platforms (or CDPs for short) have been popular in the market for some time now, but the category truly came to full fruition around 2016-2017. As the category formed, some CDP vendors evolved from other existing business products and others started as pure CDPs, even the marketing clouds took notice of this fast emerging category. Today, the CDP is an established global category recognized by Forrester and Gartner, and has a thriving ecosystem of vendors with varying viewpoints and capabilities.
6 December 2023
Think with Google – Privacy-ready: 3 agency leaders offer MENA marketers advice on a changing landscape
43% of people say they'd switch from their preferred brand to a second-choice brand if the latter provided a good privacy experience. With that in mind, providing consumers with a privacy-safe shopping journey can no longer be an afterthought. So what are the most effective ways for brands to collect first-party data, deliver relevant ad experiences, and analyse and measure results with minimum gaps — all in a privacy-safe way?
5 December 2023
Making the most of limited data with AI and modelling
Learn how to leverage a limited amount of first-party data with AI and modelling.
28 November 2023
Amazon Marketing Cloud (AMC) launches a new feature to quantify the business impact of your media strategy
Discover what our experts have to say about the new "Flexible Shopping Insights" feature just rolled out by Amazon Marketing Cloud (AMC).
You'll learn everything there is to know about this major change that will revolutionize strategic brand deployment on Amazon.
First, a quick review of the basic principles of AMC.
24 November 2023
Data privacy today: Why it’s essential for customers – and business success
In this interview between Google and Artefact Benelux, we dive deeper into privacy and how to unlock succesful, durable AI-powered marketing.
8 November 2023
Will generative AI revolutionize content creation?
You’re reading the second chapter of the six-part guide, "AI at every stage of the customer journey".
1 November 2023
How we interview and hire software engineers at Artefact
We go through the skills we are looking for, the different steps of the process, and the commitments we make to all candidates.
17 October 2023
Travel media: Smarter traveler engagement for brands; new revenue streams for hotels and airlines
In the dynamic world of digital marketing and data monetization, the retail sector has always been a pioneer, leveraging its vast data resources to open new revenue streams.
6 October 2023
Performance Max – 2 Years Later: How Do We Feel Now?
Explore Performance Max (Pmax) evolution 2 years after launch: Challenges, Google's changes, and its transformative impact on online advertising.
5 October 2023
The power of first-party data: Driving the future of data-driven marketing
This is Part 1 of a two-part series on how to effectively leverage first-party data in marketing. In this part, we clarify definitions...
25 September 2023
Artefact survey on the impact of generative AI
The data & AI consultancy reveals the impact of AI on business productivity in a new white paper. Read the article in french on Challenge.
20 September 2023
Why you should enhance your consumer centric use-cases with conversational data
With the advent of generative AI and tools like chatbots, the volume of conversational data is poised to skyrocket. Already a...
20 September 2023
Unlock the potential of AI in marketing: From customer insights to automated campaigns
Thanks to the launch of generative AI tools like ChatGPT, AI in marketing has been the hottest of topics for the past year.
7 September 2023
Google Text Ads meet ChatGPT and Writesonic: an experience report
Google Text Ads Meet ChatGPT and Writesonic: an experience report. The term AI has become an integral part of the digital world.
6 September 2023
Privacy-ready: 3 agency leaders offer MENA marketers advice on a changing landscape
Rahul Arya wrote an article for Think with Google about privacy in the ever-evolving digital landscape, as maintaining privacy becomes...
6 September 2023
Decentralised Data Governance – The Vanguard of Innovation
In today's digital age, the antiquated idea of centralised data governance is obsolete. Decentralised Data Governance offers agility...
5 September 2023
Full-Funnel Data-Driven Digital Advertising: A Comprehensive Guide
The full-funnel strategy guides customers' buying journey. Delving deeper, we explore generative AI's role in shaping future advertising.
24 August 2023
Maximising Peak Season Success: Expert Tips for Managing Travel PPC Campaigns
In this article, I'll share invaluable insights and top tips to help you manage your PPC campaigns effectively and achieve outstanding results.
23 August 2023
Demystifying the Data Mesh: Accelerating Business Value for Financial Services
Despite data mesh fast becoming a buzzword in the financial services industry, it remains shrouded in mystery.
23 August 2023
Advising a leading insurance company in its SEO strategy
What should be the optimal allocation of editorial and linkbuilding resources in order to be competitive in an insurance industry?
23 August 2023
Stress in the NHS: why the UK pharmacy industry needs to embrace data
In the first blog of our series, we explore what the current state of the NHS means for the pharmacy industry...
22 August 2023
An expert’s view of data governance
Our Consulting Director Benelux Ties Carbo, recently discovered that Funnel's views on data governance needed some extra polishing and clarification. In an interview with Funnel he dives into the key strategies of data governance to consider.
14 August 2023
Six weeks to define a data strategy: How Artefact helped a wellness tech leader articulate and align with a company’s data vision.
In the data world, the concept of "data for data's sake" is meaningless. At Artefact, our philosophy has always been that data strategy...
26 July 2023
Affiliate Marketing: From Fundamentals to Innovations
Boost your growth with affiliate marketing through international partnerships and performance-driven tactics. Leveraging our in-house solutions, Artefact affiliate marketing offers real-time tracking and targeted engagement to enhance brand visibility and conversions.
20 July 2023
CDP is the Key: Unlocking the Value of Customer Data in Banking and Insurance
In today's data-driven world, customer data has become a strategic asset for businesses across various industries. Retail banks and...
19 July 2023
Unlock revenue growth with data-driven digital marketing maturity?
Artefact's approach included developing a comprehensive maturity assessment, identifying opportunities for advanced use cases, and...
12 July 2023
MENA data experts: 3 mindset shifts to help your brand build a stronger personalisation foundation
About one-third of chief marketing officers in the Middle East and North Africa (MENA) say they’re investing in personalisation this year.
11 July 2023
Encoding categorical features in forecasting: are we all doing it wrong?
We propose a novel method for encoding categorical features specifically tailored for forecasting applications.
5 July 2023
Succesful implementations of first-party data solutions in paid search (SEA): how to overcome obstacles
Overcome the obstacles of first-party data solutions with our article and checklist.
4 July 2023
Big Data Platform: A Foundation for Data Solutions | Guidelines for a Future-proof and Purpose-built Platform
Big data platform have become an essential foundation for organizations to efficiently deploy data solutions.
3 July 2023
Generative AI: To stay competitive, companies must combine data science and consciousness
Tribunes GenAI - VVT Hubforum Report | In just two months, ChatGPT has become the world's most downloaded product.
30 June 2023
Generative AI: a consumer revolution with high-value business use cases for companies
Tribune Artefact - IMA white paper on generative AI | Since late 2022, the field of generative Artificial Intelligence has been booming.
27 June 2023
Make the most out Google Marketing Platform (GMP) with the right partner
Learn how to maximise the potential of your digital marketing campaigns with Google Marketing Platform (GMP) with Artefact. Discover the basics of GMP and how to get the most out of it for your business.
22 June 2023
Artefact accelerates the data and AI transformation of organizations.
Artefact is a French data and AI services company whose mission is to improve business productivity and profitability.
19 June 2023
Measuring true marketing ROI while navigating the cookieless world
Experts and thought leaders on both artificial intelligence, digital marketing and data science shared their thoughts on the new dawn of AI.
19 June 2023
Why you need a cross-department first-party data strategy before you use customer match solutions
First-party data has become a crucial asset for businesses seeking to understand and engage with their customers effectively.
6 June 2023
Accelerate your global first-party data strategy by standardising data measurement and consent
Learn how to effectively collect and utilise first-party data at scale and unlock the full potential of your organisation's data.
6 June 2023
What CxOs Need to Know: Generative AI Impact on Daily Business
Michael (Minchun) ZHOU, Qingyi WANG, give a brief introduction to AIGC, and delivered hands-on use cases for CxOs about analytical...
5 June 2023
What does Generative AI mean for the future of search?
On Thursday 18th May, Artefact hosted their London AI Summit, in collaboration with Google and Microsoft. Here, experts and thought leaders on both artificial intelligence, digital marketing and data science discussed the emerging trends in the industry. Artefact's Heads of SEO and PPC presented the following speech on what Generative AI will mean to the future of search.
1 June 2023
Data intelligence for tourism destinations.
Tourism boards or destination authorities must first know which phase the destination is in, and understand the strategic imperatives needed to evolve to the next phase. They should then identify the data use cases required to address each strategic imperative and select which data use cases to prioritize for each phase, as indicated in the chart above.
31 May 2023
The four phases of tourism destinations.
An emerging destination must secure a critical mass to be recognized as a “must-visit” destination. The diagram below illustrates the four phases of such tourism destinations. This evolution represents the ideal growth pathway; while not all destinations are able to reach the advanced phases, this should be their objective.
31 May 2023
The growth deadlock of emerging tourism destinations.
As several countries in MENA strive to strengthen their positions as global tourism destinations and travel hubs, data analytics and intelligence have become crucial to establishing global presence and gaining competitive edge. In fact, data can help these countries break the growth deadlock of emerging destinations by fueling marketing excellence, stimulating supply creation and improving visitor experience.
31 May 2023
A perspective on Data & AI for shopping malls
This article explores how malls can meet consumer demands by implementing holistic data and AI strategies to remain competitive...
24 May 2023
A Practical Approach to Business Impact from Data & AI | Ten Proven Tactics from the Battlefield.
In this article, Oussama Ahmad and Karim Hayek present ten Proven Tactics from the Battlefield.
24 May 2023
Accelerating Data Literacy Using Machine Learning Data Catalogs
Before exploring machine learning (ML) data catalogs, let's define what a basic data catalog is: a central repository that stores metadata.
15 May 2023
ARTEFACT × DECATHLON | Data Intelligence Deepens Retail Brands’ Digitalisation Journey
Decathlon has been in the Chinese market for 20 years and has a strong digital foundation with a large amount of industry data.
11 May 2023
How Generative AI will transform and accelerate the economy and business
At the Artefact Generative AI Conference, held on April 20 2023, key players in the field of generative AI shared their knowledge and exchanged ideas about this new technology and the ways companies can use it to enhance their business productivity.
28 April 2023
Gaining buy-in for data & analytics initiatives in financial services
In this article, Akhilesh Kale, Corentin Boinnot and John Ly, at Artefact USA, explore data & analytics initiatives in financial services.
25 April 2023
Becoming data-driven (and reaping immediate benefits) has never been easier
Data technologies are now at the head of the aisle in the great supermarket of retail opportunities. Serve yourself: take advantage of these unbeatable offers today!
19 April 2023
Data monetization opportunities for retailers: Retail Media within the CPG/Retailer data ecosystem
Sidney Zeder and Gaétan Bélan, both of Artefact, explore the opportunities of data monetization for retailers.
29 March 2023
Retail Media: An indispensable asset for brands
While Retail Media represented only 9% of digital media investments for brands in 2019, it will soar to 43% of these investments in 2023...
29 March 2023
AI & Growth/Profit hacking at Friends of Search 2023
What is the impact of AI on the PPC community and how are companies/marketers adapting to this ever-changing field? See our takeaways from FOS23.
28 March 2023
Friends of Search 2023: What’s next in SEO?
In this article our SEO consultants will take you along through new trends and insights in the SEO landscape that were presented during this year’s Friends of Search event in Amsterdam.
27 March 2023
The Power of AI Language Models in Search Engine Marketing & Optimisation
Search engines have been a staple in the digital landscape for over two decades and with the integration of AI language modelling, their role in providing relevant information is expected to grow even further.
22 February 2023
