Data – New BI – Self Business Intelligence
An algorithm for generating synthetic rare events of all types
How the pandemic is reshaping digital media costs
29 April 2020 COVID-19 has had a huge impact on the media industry. Guillaume Balloy, Managing Director at Artefact France, assesses the cost implications on social ads, paid search and programmatic advertising.
Why the time is now for behavioural pricing
28 April 2020 In the post-corona world, refining your pricing strategies will be just as important as developing your data-driven marketing, says Fabien Cros, Consulting Director at AI and data-driven consulting firm Artefact.
CD²O study: The profiles, challenges and enablers of Digital and Data Leaders
16 April 2020 As more companies appoint Chief Digital and Data Officers, a new study from Artefact defines their profiles, the challenges they face, and their evolution within organisations.
Fashion Forward: how and why machine must meet couture
8 April 2020 In the fashion business, trend spotting is essential. Artefact UK MD Sarah De Martin explains how brands can use data to spot what’s next.
6 ways advertising will change after the coronavirus crisis
1 April 2020 The coronavirus crisis is changing consumer behaviours — potentially, forever. Hannes Weissensteiner, MP, Artefact DACH, predicts how this will impact the advertising industry.
How to invest your marketing budget wisely during times of crisis
30 March 2020 As the coronavirus crisis continues to dominate headlines, brands are increasingly reassessing their marketing budgets. Ron Szigetti, Senior Programmatic Consultant at Artefact Benelux, considers how to balance short-term sales with long-term gains.
AI Factory: The business model that will change everything
9 March 2020 Having a dedicated ‘AI Factory’ will accelerate your business, says Vincent Luciani, Co-founder and Global COO of Artefact
How facial recognition is transforming our lives
3 March 2020 From unlocking smartphones to accessing services online, facial recognition is already impacting our everyday lives. Philippe Rolet, Co-founder and CTO at Artefact outlines the best examples.
